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YouTube: Channel Versus Individual Video

Posted by | 5:32pm on Thursday, September 8, 2011

If you have more than one video, I recommend creating a YouTube channel 

I’ve written before about the value of YouTube for pharma and this raised the question of whether you have to create a channel on YouTube. The short answer is no. There is value in adding even a single video to YouTube: you gain increased exposure and search visibility. Also important for pharma is the ability to turn off or edit comments, which you can do for either an individual video or a channel.

If you have more than one video, I recommend creating a YouTube channel. It’s free and provides a custom URL. It allows all of your content to be gathered in one place. And you can customize the graphic look and feel of the channel to include your branding.

The latest statistics show that video is more popular than ever. A total of 180.3 million Americans viewed online video content in July 2011, representing growth of about 1% from June, according to comScore Video Metrix data.

The Importance of Facebook
The increasing number of videos viewed via Facebook is indicated by its rise from sixth to third most popular U.S. online video provider. So if your company or brand has a Facebook page, be sure to share videos there as well. Google sites, including YouTube, remain the clear leader, with more than double the viewers than the second place, VEVO.

(Image courtesy of Maurits Knook on Flickr).

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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