A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

What Makes a Leader?

Posted by | 5:07pm on Sunday, May 9, 2010

Siren’s very own Tanika Craig, Account Supervisor, was honored by the Healthcare Businesswomen’s Association (HBA) as a 2010 Rising Star.

If you don’t know about the HBA, it’s an nonprofit organization “committed to helping women in health care, across all areas of functional expertise, achieve their leadership goals at every stage of their career.” They have chapters all over the world and host educational events. If you are a woman working in pharma I highly recommend checking it out, especially for the valuable networking opportunities.

Tanika received her award at the 21st annual Women of the Year lunch in NYC on May 6 where more than 2,000 people gathered to celebrate women in health care. I took this opportunity to ask her about what makes a leader and was struck most by one thing Tanika said: “Always be gracious.”

Watch the video below to hear more.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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