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What an Orchestra Can Teach Pharma Leaders

Posted by | 4:46pm on Friday, October 29, 2010

I started off yesterday morning sitting next to the violin section of a symphony orchestra that was playing classical music. This unique situation was part of a presentation of The Music Paradigm at the Healthcare Businesswomen’s Association (HBA) annual Leadership Conference.

Scattered among 960 female healthcare professionals in a conference room were professional musicians and their instruments, including a harp and kettle drum. The conductor (or the Maestro as he called himself) used the orchestra as a metaphor for business organizations.

Industry consultant, Maureen Hall, shares her reaction:

Sheila A. Crowe from GSK gives her take:

Michele Godfrey, senior project manager at Siren, shares a key learning:

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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