A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
SirenWired
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

The Social Media Sites Physicians Use

Posted by | 10:41am on Monday, October 17, 2011

28% of physicians use professional physician communities 

More than 65% of physicians have used at least one social media site to support their professional practice, and nearly 90% use social media for personal use. Facebook tops the list for personal use, while online physician communities drive professional use. More than 20% of clinicians use 2 or more sites each for personal and professional purposes. These are just a few of the interesting stats from a study of 4,033 clinicians conducted by QuantiaMD and Care Continuum Alliance.

Mary Modahl, Chief Communications Officer of QuantiaMD, has been an active participant in the #SocPharm tweetchats. I asked Mary what the results suggest for healthcare communication. “Physicians are increasingly comfortable with social media, particularly in private clinician communities – but these are still early days,” said Mary. “The study shows physicians increasingly connecting with each other for professional consults, learning, and secure document sharing. In the next few years, physician connection will change the face of medicine. It famously takes 17 years for a medical innovation to be adopted across the US. As physicians connect, this could fall to 17 months, and maybe eventually to 17 days.”

The chart below breaks out the specific social networks these clinicians are using for both professional and personal purposes.

QuantiaDocs

Online Physician Communities
The study found that 28% of physicians use professional physician communities, which is consistent with a Manhattan Research report from earlier this year showing 24%. See below to learn how physicians are interested in using these communities.

QuantiaDocs

Dr. Facebook?
Study participants see the potential in online interactions with patients but have concerns around patient privacy, liability and their compensation.

I was surprised that only 11% of the physicians were familiar with online patient communities. Those who were familiar believe they positively impact patient health, particularly for patients with chronic diseases, cancer and rare diseases. About half of these physicians say they would be comfortable with serving as a source of professional advice for an online patient community or engaging anonymously to better understand these communities.

Study Methodology
Since QuantiaMD is a physician community, they smartly included 854 physicians in the sample who had no prior connection to the site. Of course, whenever you have a study performed electronically about online use, you will get participants who are comfortable using the technology. Note that the study excluded responses from current QuantiaMD members for the question pertaining to physician community use.

The Opportunity
For the right biopharma brands, there’s an opportunity to use online physician communities to educate physicians on brands and patient support programs. I’ve summarized the key findings, but if you are interested in this topic I highly recommend reading the full report.

(Image courtesy of Francis Bijl on Flickr).

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

72 Pingbacks/Trackbacks

    17 October 2011 at 3:10pm
    The Social Media Sites Physicians ...
  • Eileen O'Brien
  • 17 October 2011 at 4:10pm
    RT @EileenOBrien: The Social Media ...
  • Ellen Hoenig Carlson
  • 17 October 2011 at 4:10pm
    The Social Media Sites Physicians ...
  • marymodahl
  • 17 October 2011 at 4:10pm
    RT @EileenOBrien: The Social Media ...
  • Simon Sikorski, M.D.
  • 17 October 2011 at 4:10pm
    RT @SimonSikorskiMD: RT ...
  • Liz Scherer
  • 17 October 2011 at 4:10pm
    RT @EileenOBrien: The Social Media ...
  • ehealthgr
  • 17 October 2011 at 4:10pm
    #hcsm The Social Media Sites ...
  • Medical SMA
  • 17 October 2011 at 5:10pm
    The Social Media Sites Physicians ...
  • SavingCase
  • 17 October 2011 at 5:10pm
    The Social Media Sites Physicians ...
  • SavingCase
  • 17 October 2011 at 5:10pm
    From @eileenobrien: "The Social ...
  • Ciaran Bellwoar
  • 17 October 2011 at 5:10pm
    RT @EileenOBrien: The Social Media ...
  • rob halkes
  • 17 October 2011 at 6:10pm
    The Social Media Sites Physicians ...
  • QuantiaMD
  • 17 October 2011 at 7:10pm
    RT @EileenOBrien: The Social Media ...
  • ozmosis
  • 17 October 2011 at 9:10pm
    HERMES!!! http://t.co/dSpdevXu ...
  • Alejandra Fernandez
  • 18 October 2011 at 11:10am
    The Social Media Sites Physicians ...
  • marymodahl
  • 18 October 2011 at 12:10pm
    Interesting findings...The Social ...
  • Dan Carter
  • 18 October 2011 at 12:10pm
    Interesting findings...The Social ...
  • Racepoint Group
  • 18 October 2011 at 2:10pm
    Good read: "The Social Media ...
  • DJ Francis
  • 18 October 2011 at 2:10pm
    This could be an excellent way to ...
  • urbanize(D)
  • 18 October 2011 at 7:10pm
    The Social Media Sites Physicians ...
  • nrip
  • 18 October 2011 at 7:10pm
    The Social Media Sites Physicians ...
  • nrip
  • 19 October 2011 at 5:10am
    RT @marymodahl: The Social Media ...
  • Ron Cornell
  • 19 October 2011 at 5:10am
    Social Media Sites Physicians Use: ...
  • Nino LoCascio
  • 25 October 2011 at 1:10pm
    Read about "The Social Media ...
  • Zoey Zeldor
  • 28 October 2011 at 4:10pm
    Read about "The Social Media ...
  • terry nugent
  • 04 January 2012 at 3:01pm
    The Social Media Sites Physicians ...
  • Neelesh Bhandari MD
  • 04 January 2012 at 3:01pm
    The Social Media Sites Physicians ...
  • Neelesh Bhandari MD
  • 09 January 2012 at 2:01pm
    The Social Media Sites Physicians ...
  • MedCom Solutions
  • 17 January 2012 at 8:01pm
    Read about "The Social Media ...
  • Margaret Goldsztajn
  • 26 January 2012 at 9:01pm
    Interesting article about #physician ...
  • Gerilyn McGaughran
  • 26 January 2012 at 10:01pm
    Interesting article about #physician ...
  • Gerilyn McGaughran
  • 09 February 2012 at 8:02am
    "The Social Media Sites ...
  • Angel Gonzalez
  • 09 February 2012 at 8:02am
    "The Social Media Sites ...
  • Angel Gonzalez
  • 09 February 2012 at 10:02am
    interesting RT @angel189: "The ...
  • Alexandra Fulford
  • 09 February 2012 at 10:02am
    "The Social Media Sites ...
  • H2Online
  • 09 February 2012 at 12:02pm
    "The Social Media Sites ...
  • Jan Geissler
  • 09 February 2012 at 12:02pm
    The Social Media Sites Physicians ...
  • Bertalan Meskó, MD
  • 09 February 2012 at 12:02pm
    The Social Media Sites Physicians ...
  • KentBottles
  • 09 February 2012 at 12:02pm
    The Social Media Sites Physicians ...
  • Hilda I Cruz 
  • 09 February 2012 at 12:02pm
    “@Berci: The Social Media Sites ...
  • rob halkes
  • 09 February 2012 at 12:02pm
    “@Berci: The Social Media Sites ...
  • Natalya Mykhalko
  • 09 February 2012 at 1:02pm
    The Social Media Sites Physicians ...
  • Roman Rittweger
  • 09 February 2012 at 1:02pm
    RT @rohal “@Berci: The Social ...
  • Sonia Mansour Robaey
  • 09 February 2012 at 2:02pm
    The Social Media Sites Physicians ...
  • Katherine K Leon
  • 09 February 2012 at 2:02pm
    The Social Media Sites Physicians ...
  • Jason Boies
  • 09 February 2012 at 2:02pm
    The Social Media Sites Physicians ...
  • Barb Smith
  • 09 February 2012 at 2:02pm
    The Social Media Sites Physicians ...
  • Top scientwitters
  • 09 February 2012 at 2:02pm
    Social Media Sites Physicians use ...
  • Brian Kalis
  • 09 February 2012 at 3:02pm
    The Social Media Sites Physicians ...
  • Marielle Cheung
  • 10 February 2012 at 3:02am
    The Social Media Sites Physicians ...
  • Greg Matthews
  • 10 February 2012 at 12:02pm
    The Social Media Sites Physicians ...
  • Dan Baxter
  • 10 February 2012 at 12:02pm
    The Social Media Sites Physicians ...
  • Dan Baxter
  • 10 February 2012 at 12:02pm
    The Social Media Sites Physicians ...
  • Shannon
  • 10 February 2012 at 8:02pm
    The Social Media Sites Physicians ...
  • nrip
  • 10 February 2012 at 8:02pm
    The Social Media Sites Physicians ...
  • nrip
  • 11 February 2012 at 1:02pm
    The Social Media Sites Physicians ...
  • Rita Zamora
  • 11 February 2012 at 2:02pm
    RT @rohal: “@Berci: The Social ...
  • Jan Beery
  • 11 February 2012 at 2:02pm
    The Social Media Sites Physicians ...
  • Marina S
  • 11 February 2012 at 3:02pm
    The Social Media Sites Physicians ...
  • MedCom Solutions
  • 12 February 2012 at 1:02am
    RT @rohal: “@Berci: The Social ...
  • Robert Blount
  • 12 February 2012 at 1:02am
    RT @rohal: “@Berci: The Social ...
  • Bill McCann
  • 13 February 2012 at 8:02am
    Physicians do use social media: ...
  • Andreas Reinbolz
  • 13 February 2012 at 4:02pm
    Over 65% of physicians are using ...
  • ConventusNJ
  • 17 February 2012 at 5:02am
    The Social Media Sites Physicians ...
  • Neelesh Bhandari MD
  • 17 February 2012 at 5:02am
    RT @nrip: The Social Media Sites ...
  • Neelesh Bhandari MD
  • 17 February 2012 at 5:02pm
    RT @nrip: The Social Media Sites ...
  • MedCom Solutions
  • 24 February 2012 at 9:02pm
    The social media sites physicians ...
  • Greg Matthews
  • 24 February 2012 at 9:02pm
    RT @chimoose: The social media sites ...
  • Shwen Gwee
  • 24 February 2012 at 9:02pm
    RT @chimoose: The social media sites ...
  • Shwen Gwee
  • 24 February 2012 at 9:02pm
    RT @shwen: RT @chimoose: The social ...
  • Chris Iafolla
  • 24 February 2012 at 11:02pm
    The social media sites physicians ...
  • Katie Compa
  • 08 July 2012 at 2:07pm
    [...] Siren Song:  The Social Media Sites Physicians Use ...
  • Some Of The Best 2011 Pharma Blogs: Marketing – Social Media – ePatients | AdvanceMarketWoRx
Siren Interactive
  • Siren Interactive
  • Rare Disease Relationship Marketing Experts
  • 626 West Jackson Blvd, Suite 100
  • Chicago, IL 60661
  • 312.204.6700
  • 866.502.6714 (Toll Free)
  • www.sireninteractive.com