the key to success is not just mastery of one's discipline, but to earn the trust and confidence of clients
It’s not the newest or hottest book, but it’s one of the best business books I’ve ever read: The Trusted Advisor by David H. Maister, Charles H. Green and Robert M. Galford. The theme of The Trusted Advisor is that the key to success is not just mastery of one’s discipline, but to earn the trust and confidence of clients.
Wendy White asked all Siren Interactive employees to read this book. For the last month, every Friday during lunch we’ve reviewed and discussed various chapters.
Wendy told me why she feels it’s important to invest the organization’s resources in this type of ongoing education.
Nina Prybula talks about The Trusted Advisor from the perspective of Account Services.
Creative Director, Gundars Jegers, talks about what stood out for him in the book.
What does being a Trusted Advisor mean to you? Do you think it’s important? Let us know in the comments below.
This post was contributed by Eileen O’Brien, Director of Search & Innovation for Siren Interactive. You can connect with her on Twitter at @eileenobrien.
- 28 June 2010 at 4:06pm
- Charles H. Green 19 October 2010 at 4:10pm
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