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The Importance of Being a Trusted Advisor

Posted by | 8:43am on Monday, June 28, 2010
The Trusted Advisor

the key to success is not just mastery of one's discipline, but to earn the trust and confidence of clients 

It’s not the newest or hottest book, but it’s one of the best business books I’ve ever read: The Trusted Advisor by David H. Maister, Charles H. Green and Robert M. Galford. The theme of The Trusted Advisor is that the key to success is not just mastery of one’s discipline, but to earn the trust and confidence of clients.

Wendy White asked all Siren Interactive employees to read this book. For the last month, every Friday during lunch we’ve reviewed and discussed various chapters.

Wendy told me why she feels it’s important to invest the organization’s resources in this type of ongoing education.

Nina Prybula talks about The Trusted Advisor from the perspective of Account Services.

Creative Director, Gundars Jegers, talks about what stood out for him in the book.

What does being a Trusted Advisor mean to you? Do you think it’s important? Let us know in the comments below.

This post was contributed by Eileen O’Brien, Director of Search & Innovation for Siren Interactive. You can connect with her on Twitter at @eileenobrien.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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