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Behind the Videos: How the J&J Health Channel on YouTube Works

Posted by | 9:30am on Friday, April 6, 2012 | No Comments

we get between 5-10 comments a day and I’d say 80% of the comments get posted 

The Johnson & Johnson Health channel, which recently hit 6 million video views, is the most popular pharma channel on YouTube. Much of the success is due to the volume of videos (nearly 600) on a variety of health topics. Four years ago, J&J started the channel by utilizing existing videos they had produced over the years. They’ve continued to create new videos, facilitated by having an in-house production studio.

Rob Halper, director of video communication at Johnson & Johnson, moderated the #SocPharm tweetchat on Wednesday and talked about their process: “We create the videos in-house. I hire producers and they work with freelance crews and editors using our facilities. The exception to that is when we do shoots out of state, when I hire local video crews, but I’ll send a producer.”

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