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Wikipedia Archive

Why Pharma Needs to Pay Attention to Wikipedia

Posted by | 11:25am on Thursday, June 28, 2012 | 2 Comments

about 2 in 5 US physicians use Wikipedia as a source of information for their practice at least weekly 

In 2009, I wrote a post for Ellen Hoenig Carlson’s blog, The Back of the Book, on the importance of Wikipedia. Bertalan Meskó, MD, recently highlighted this topic in “An Open Letter to Pharma: Please Employ a Wikipedian,” so I thought I’d revisit my original points.

Physicians and consumers use Wikipedia
The 2012 Taking the Pulse® US study from Manhattan Research found that about 2 in 5 US physicians use Wikipedia as a source of information for their practice at least weekly. This is consistent with their 2009 survey that reported that nearly 50% of US physicians going online for professional purposes are visiting Wikipedia for medical and health information. A small UK study reported that Wikipedia was used by 70% of junior physicians.

Fifty percent of US consumers search for health information on Wikipedia according to Prevention Magazine’s 2011 Pharmaceutical Direct to Consumer Advertising Study. In Europe, almost three quarters of consumers use Wikipedia for health and medical information per Manhattan Research’s Cybercitizen Health® Europe 2011.

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