A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Web 2.0 Archive

Patients As Partners in Research

Posted by | 2:16pm on Wednesday, October 7, 2009 | No Comments

patients are becoming active participants and contributors to research  

Patients, researchers, and pharmaceutical companies are natural allies. They all want the same thing – to find a cure. In the meantime, they want to reduce symptoms and challenges associated with the disease to give patients a full life.

In the past, research on these two fronts has been the province of scientists, with patients anxiously looking on, raising political and social awareness for their disorder in hopes of generating funding, or raising the funds themselves. But now, patients are becoming active participants and contributors to research - not by doing the work themselves, but by contributing collective data. Read More

From Big Lights to Websites

Stacy Busking, Account Manager at Siren Interactive, contributes this post: Like most people looking back on the evolution of their…


Pharma Sites Doing Well by Doing Good

Advertising is media, and in such an over-saturated world, it’s hard to get attention. Online, the best way to get…


Meatball Sundaes and Organizing for Speed

I listened to Seth Godin talk about his new book, Meatball Sundaes in a webcast last week outlining trends related…


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