A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

usability Archive

Font Replacement with Cufón

Posted by | 2:03pm on Friday, May 15, 2009 | No Comments

The World Wide Web is constantly evolving; there are developers inventing novel solutions to some of the internet's most daunting problems. 

Rob Laucius, Senior Developer at Siren Interactive, contributes this post:

The healthcare industry isn’t widely considered to be perched atop the bleeding edge of technological advances. Many doctors’ offices still employ wall-sized shelves of paper-based patient data. Major pharmaceutical corporations are not making many friends on Facebook. Despite obstacles like these, my position at Siren Interactive allows me to infiltrate this technologically-impaired world and plant seeds of advancement. One new technology that has caught my attention is called Cuf√≥n, and it’s a brand new solution to a problem that has plagued the World Wide Web since its inception.

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The New ROI on Usability — Launch and Learn

Jakob Nielsen recently came out with some interesting data on usability: Six years ago, we conducted a survey of design…


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