Be relevant, be credible, be useful, and create something that people find interesting and compelling enough to share”.
Movement marketing is a great way to empower patients by rallying them around a cause and motivating them to take action. It’s on the rise, partially because the impact of social media makes movements more powerful and broader in reach. But movement marketing is also gaining traction because it benefits everyone involved.
According to an Interpublic Group, Emerging Media Lab Survey from 2010, 92% of consumers said they have a more positive image of a product/company when it supports a cause and 87% of consumers (when price and quality are equal) are more likely to choose a brand associated with a cause.
If you want to learn how to be successful in movement marketing, take a look at rare disease communities. As usual, they are leading the way. Read More