A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Shareworthy Archive

Guidelines for Movement Marketing

Posted by | 2:39pm on Friday, September 13, 2013 | 4 Comments
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Be relevant, be credible, be useful, and create something that people find interesting and compelling enough to share”. 

Movement marketing is a great way to empower patients by rallying them around a cause and motivating them to take action. It’s on the rise, partially because the impact of social media makes movements more powerful and broader in reach. But movement marketing is also gaining traction because it benefits everyone involved.

According to an Interpublic Group, Emerging Media Lab Survey from 2010, 92% of consumers said they have a more positive image of a product/company when it supports a cause and 87% of consumers (when price and quality are equal) are more likely to choose a brand associated with a cause.

If you want to learn how to be successful in movement marketing, take a look at rare disease communities. As usual, they are leading the way. Read More

The Value of Making Content Easy to Share

I’ve written before about the concept of shareworthiness: creating content or tools of value to your target audience and making…



Why Compassion Makes Good Business Sense

Before you venture into social media, it’s a good idea to think about who will share your message. But more…

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Disciplined Creativitity

Disciplined creativity is often, as Ed McCabe said years ago, the last remaining legal means you have to gain an…



Email Marketing Goes Social

Katie Mihelich, VP Account Services at Siren Interactive, contributes this post: As we have discussed previously, there are risks and…


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