The big issue for pharma is when an item is pinned, it enables comments.
Since I first wrote about Pinterest the site has continued to garner headlines for its growth and new offerings. If you aren’t familiar with the social network Pinterest, it’s a “virtual pinboard.” It allows users to organize and share Internet content (typically images) by pinning it to virtual boards. Accounts can be linked to Facebook and Twitter to share Pinterest activity via these social networks.
The demographics have stayed consistent–it skews heavily to females age 25-34 in the Midwest. About 2/3 of users are women, and half have children. It’s the sixth most popular social network, with 27M unique visitors per Nielsen.