A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
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Physicians Archive

Say Hello to Doctor Digital Omnivore

Posted by | 1:55pm on Monday, August 19, 2013 | 4 Comments

Mobile has become the primary screen for proactive information seeking 

In a recent post, How Caregivers are Different Than Other Health Seekers, we noted that caregivers are more likely to use mobile than other health seekers, according to Pew research.  So it should come as no surprise that the doctors, nurse practitioners, and physician assistants who provide our care are power users of mobile, too.

In fact, the only real surprise here is just how striking this trend is.  According to Epocrates’ 2013 Mobile Trends Report:

  • 4 in 5 of the healthcare providers surveyed use smartphones every day
  • More than half of physicians use tablets every day
  • By next year, 9 in 10 healthcare providers will use smartphones
  • 82% of those surveyed expected to use all 3 digital platforms within the next 12 months

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Physician Insights from Google’s ThinkHealth

The other day I attended the annual Google ThinkHealth event to review some of the latest digital trends. Among the…


What Physicians Want

A recent survey of physicians attempted to answer this question and found the result to be “help me help my…


New Data on Physicians, Search & YouTube

The Manhattan Research-Google Physician Channel Adoption Study 2012 reinforces what we already know–that physicians use general search engines for clinical…



Google Search Reigns Supreme Even for Doctors

Two studies were recently released regarding the online search habits of physicians. The first, Kantar Media’s Sources & Interactions, found…


The Social Media Sites Physicians Use

More than 65% of physicians have used at least one social media site to support their professional practice, and nearly…



Why Doctors Are Often Stumped by Rare Disorders

PharmaPhorum asked Siren Interactive to write a series of blog posts about the world of rare diseases. In the six-part…


How and Why Physicians Are Using iPads

Professionals across the healthcare industry, doctors in particular, are enthusiastically adopting iPads. In 2011, only one year after launch, 30%…



What Do Physicians Want Online?

Four out of five U.S. physicians online visited sites for healthcare professionals (HCPs) in the first quarter of 2010 according…


Doctors Get Smart

More proof that doctors are just like the rest of us – they are using smartphones. A Knowledge Networks study…



Online Usage Trends of HCPs

Manhattan Research recently came out with a new data covering usage trends of healthcare professionals (HCPs). They found that: 99%…


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