Mobile has become the primary screen for proactive information seeking
In a recent post, How Caregivers are Different Than Other Health Seekers, we noted that caregivers are more likely to use mobile than other health seekers, according to Pew research. So it should come as no surprise that the doctors, nurse practitioners, and physician assistants who provide our care are power users of mobile, too.
In fact, the only real surprise here is just how striking this trend is. According to Epocrates’ 2013 Mobile Trends Report:
- 4 in 5 of the healthcare providers surveyed use smartphones every day
- More than half of physicians use tablets every day
- By next year, 9 in 10 healthcare providers will use smartphones
- 82% of those surveyed expected to use all 3 digital platforms within the next 12 months