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Pharma Should Pay More Attention to Pharmacists

Posted by | 10:31am on Wednesday, November 21, 2012 | No Comments
female pharmacist on Siren Interactive blog, SirenSong

More than three-fourths of pharmacists would like access to online patient education materials from pharma 

With doctors pressed for time, other healthcare professionals such as nurse practitioners, physician assistants and pharmacists are increasingly providing patient education. The Manhattan Research study Taking the Pulse Pharmacists 2012 surveyed 752 U.S. pharmacists and offers interesting insights.

About two-fifths of pharmacists said that they spend more time providing care and support for patients than they did two years ago. For pharma companies it’s important to note that this includes providing recommendations for a pharma website or app to their patients. I was curious about how pharmacists learn about these resources. The response from Manhattan Research Principal Analyst Shawn Dimantha was, “The main channels are self-discovery from information seeking on products (search engines, direct website entry), continuing education sourcing (pharma sponsored) and sales reps (who make visits to or call pharmacists).”

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