A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Clinical Trial Recruitment Archive

Ways to Engage Patients for Clinical Trials

Posted by | 1:10pm on Thursday, April 19, 2012 | 1 Comment

only 2% of the US population and 4% of physicians ever get involved with clinical research 

Use mobile devices to keep patients motivated. Leverage electronic health records to find eligible participants. Create a robust website dedicated to educate participants. These were some of the innovative tactics discussed at the 3rd Patient Engagement Summit in Philadelphia on March 20-21, 2012.

Joe Kim, Director of Clinical Operations at Shire Pharmaceuticals, was the conference chairperson, and he did a great job of keeping the audience engaged and on track. He is clearly one of the leaders in innovative ways to engage patients and shared his expertise judiciously throughout the two-day event.

The biggest challenge identified by all speakers was finding patients willing to participate in clinical trials.

Read More

Siren Interactive
  • Siren Interactive
  • Rare Disease Relationship Marketing Experts
  • 626 West Jackson Blvd, Suite 100
  • Chicago, IL 60661
  • 312.204.6700
  • 866.502.6714 (Toll Free)
  • www.sireninteractive.com