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#SocPharm Tweetchat Transcript 9/7/2011

Posted by | 11:17pm on Wednesday, September 7, 2011

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for the #socpharm chat maybe someone can catch me up on what happened to the pharma facebook fanpages?

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Welcome to the #SocPharm pharma marketing & sm chat! Say hello & introduce yourself.

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@ TheRealDanSfera: Hey Dan, we can certainly do that, there’s been a lot of convos about it #socpharm

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We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them)

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Hello! RT@EileenOBrien: : Welcome to the #SocPharm pharma marketing & sm chat! Say hello & introduce yourself

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@ TheRealDanSfera: Basically, a few FB pages went away, some opened to comments, some still pending. #socpharm

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@: I wrote a blog about it if you’d like more details. The New Pharma FB Landsccape: http://t.co/rSELXZd #socpharm

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#socpharm good evening. Sorry for being late.

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@: not very exciting, guess i didnt miss much re fb pages #socpharm

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@: We’re just getting started! #socpharm

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@: being late is unacceptable…jk :) #socpharm

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T1: @ released some data about sales reps using ipads: http://t.co/9WGXcyx Effective tool or shiny object? #socpharm

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@: actually talked to several sales reps in our clinics who said it saves them time for obtaining signatures #socpharm

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#socpharm does anyone have the scoop on why novartis wish campaign shut down?

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#socpharm and as an AAPL shareholder im very excited about it!

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@ TheRealDanSfera: That’s great to hear, so reps like using them & find it saves time. #socpharm

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T1: Point I liked best from @ was the content/material being shown is still most important thing, not technology. #socpharm

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I’m not familiar with it. RT @: : #socpharm does anyone have the scoop on why novartis wish campaign shut down?

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@: @ when I worked in pharma would have loved to have the iPad. #socpharm

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@: So light & easy & no boot up time. Plus web access. It does appear to be a great fit for pharma reps #socpharm

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Apparently iPads successfully used by Medtronic field force RT @: : T1 @ content more import than tech #socpharm

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anyone know anything about the sunshine act if we get the time during this #socpharm chat

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#socpharm

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Anyone have any good examples of any ROI or case studies of iPads being used by sales force? #socpharm

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Hi @ Important to note that specialty docs do appreciate ipad details i.e., surgeons/infectious disease/HIV physicians #socpharm

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RT @: : Anyone have any good examples of any ROI or case studies of iPads being used by sales force? #socpharm

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@: Hi Frank. I agree it’s a great tool that can be used with right content by reps to enhance education. #socpharm

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http://t.co/BR6UbGN #socpharm

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@ TheRealDanSfera: http://t.co/BR6UbGN sunshine act #socpharm

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Thanks for sharing that info on Sunshine Act. Do we think it will have impact? RT @: : http://t.co/mNER1Br #socpharm

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@: @: all i know is theyve been using it as an excuse to nickel and dime some of the research clinics #socpharm

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RT @: : Thanks for sharing that info on Sunshine Act. Do we think it will have impact? RT @: : http://t.co/mNER1Br #socpharm

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T2: Is the Sunshine Act an important move towards industry transparency? #socpharm

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@ TheRealDanSfera: Can you explain what you mean? #socpharm

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@ TheRealDanSfera: @: #socpharm look like data shows some pharma cos spending less on speakers etc since its coming down the pike

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@ TheRealDanSfera: using it how to nickel and dime? #socpharm

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“Dollars for Doctors” – A Propublica project #socpharm @: http://t.co/s78VsB5

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@: #socpharm they use it as a leverage tool to drive price per trial procedure down even though true costs have increased

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T2: It will provide transparency regarding how much HCPs are paid by pharma. Important information for the public #socpharm #socpharm

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T2: Both physicians & pharmacos will definitely be rethinking their tactics. I think the more transparency the better. #socpharm

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@ TheRealDanSfera: So they are offering to pay less per trial enrollee to the physicians? #socpharm

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@: thats what i thought it was for as well, not to be used in a clinical trial setting #socpharm

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Thnx, gd info RT @: : “Dollars for Doctors” – A Propublica project #socpharm @: http://t.co/Fmiw6sO #socpharm

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“My physicians were impressed with the level of professionalism and relevance the iPad helps bring to our data.” #socpharm

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#socpharm i think the exposure w Sunshine Act is teaching the American public what they need to know abt industry power/influence

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Easily searchable database “Dollars for Doctors” #socpharm @: http://t.co/s78VsB5″

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@: Tx for sharing. Where is the quote from? Guessing the content was also uniquely developed for iPad not just repurposed. #socpharm

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@ TheRealDanSfera: T2: This is the first I’ve heard of negative impact on clinical trials investigator compensation #socpharm

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RT @: : #socpharm i think the exposure w Sunshine Act is teaching the American public what they need to know abt industry p …

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#socpharm @ @ new updated Dollars for Docs database 12 cos $761 million spent dollars to docs!

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Tx! RT @: : Easily searchable database “Dollars for Doctors” #socpharm @: http://t.co/elAJgsC”

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RT @: : @: Correct, custom content created for the tool “e from rep at a National Sales Mtg in Ophthalmology. #socpharm

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RT @ TheRealDanSfera: seems like they cannot pay for clinical trial procedures as they used to supposedly because of sunshine act #socpharm

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Anymore on iPads being used by sales reps and/or Sunshine Act? Or should I raise another #socpharm topic?

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@ TheRealDanSfera: interesting. multi-facted effect in many ways with transparency! #socpharm

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Worrisome large payments for CME activities @: #socpharm @ @ Dollars for Docs 12 cos spent $761mill

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@: Even seasoned reps who are most against using the traditional Print sales aid actually use the iPad. #socpharm

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#socpharm thnx for interesting discussion, have to run now!

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@: Reps familiar with older tablets leverage the wide-viewing area of the iPad, and enjoy not having to use a stylus. #socpharm

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@: That’s great to hear. Do you know of any case studies or ROI assessments on it? #socpharm

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Pages w/Twitter share button get 7x sm mentions http://t.co/LU9zhFw Why aren’t more #pharma cos taking advantage? #socpharm

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RT @: : #socpharm @ @ new updated Dollars for Docs database 12 cos $761 million spent dollars to docs!

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T3: I was surprised even on disease awareness sites that I couldn’t find examples of “share this” on the pages. #socpharm

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@ TheRealDanSfera: T2: Can you point us to any info on Sunchine Act impact on clinical trials? #socpharm

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@: Just qualitative feedback. Limited public info after just 1 POA. The ROI to date was truly production savings. #socpharm

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@: Makes sense, thanks again for sharing your insights. #socpharm

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Too wary 2 try sthing new in strict regul envir? MT @: : T3: surprised no “Share This” even on disease awareness sites #socpharm

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@: Maybe, but the FDA sent a ltr to Novartis that basicaly said shared content needs fair balance. Wish is doable. #socpharm

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@: Doing a landscape project on Disease State Awareness sites, http://t.co/NlI7Ge6 has share this function. #socpharm

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@: #pharma cos hesitant to add twitter share button because cannot control the message. #socpharm

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@: True, but can control original message shared. Not necessarily what’s added around it. But that’s same w/any message. #socpharm

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Final question: can someone talk knowledgeably about social media who doesn’t use it? #socpharm

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Let me rephrase that: If you don’t use social media can you talk knowledgeably about it? #socpharm

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Fair Balance in disease awareness? MT @: : FDA sent a ltr to Novartis that basicaly said shared content needs FB #socpharm

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RT @ @: That’s great, best practice in action! #socpharm

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Almost Impossible MT @: : If you don’t use social media can you talk knowledgeably about it? #socpharm

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#socpharm @: do you mean someone who just hears about social media through other media or through talking to friends/family?

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RT @: : Almost Impossible MT @: : If you don’t use social media can you talk knowledgeably about it? #socpharm

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@: Sorry I wasn’t clear. Even brand sites can do “share this” but need fair balance, details here http://t.co/7CtAkxA #socpharm

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@: Yes. When I see someone quoted about sm & pharma I search 4 them on Twitter. Half of time I don’t find them. #socpharm

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Although they could be on Twitter anonymously…. #socpharm

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Per @ “Deciding to do sm tactic w/out having experienced it, is like doing TV spot without ever having watched TV” #socpharm

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#socpharm @: at best, they’ll have bookish knowledge. And it’s worth is dependent on the audience. If they’re even more novice.

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@: As a rep there is liability in stating correct message Same for online Must stay on script inc. disease state info #socpharm

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RT @: : Per @ “Deciding to do sm tactic w/out having experienced it, is like doing TV spot without ever having watched TV” #socpharm

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Can u talk about cricket credibly without ever playing it? @: : If don’t use SM can u talk knowledgeably about it? #socpharm

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Thanks for gr8 #socpharm chat everyone. Next week will be guest moderated by @ frm @ & 9/21 by @

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RT @: : Pages w/Twitter share button get 7x sm mentions http://t.co/LU9zhFw Why aren’t more #pharma cos taking advantage? #socpharm

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@: Good point, thanks for sharing insights. #socpharm

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#socpharm bye everyone. Thanks for the good topics and discussion.

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Thanks all. Bye @: @: : #socpharm bye everyone. Thanks for the good topics and discussion.

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RT @ Great read: Is mobile the new great hope for pharma? http://t.co/FvfQwKY via @ #socpharm #mhealth

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RT @: : Final question: can someone talk knowledgeably about social media who doesn’t use it? #socpharm

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just done work. sorry to miss #socpharm.look fwd to reading the tweetchat. and to the final question, experience needed to talk abt sm well

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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