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#SocPharm Tweetchat Transcript 8/31/2011

Posted by | 11:15pm on Wednesday, August 31, 2011

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Welcome to the #socpharm tweetchat where we talk pharma marketing & social media. Introduce yourself & say hello.

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We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them) .

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Hi, Ciaran here from Siren. Looking forward to tonight. #socpharm

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Hi Eileen, Janet here from Chicago. 25+ yrs in hc call centers, loving creative uses of sm, telemedicine. #socpharm

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I’m going to re-use a question from @: Is it ever helpful to encourage pts to “fire” a doctor? bit.ly/qv6v4q #socpharm

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@: @: Hi Janet and Ciaran and lurkers! #socpharm

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A relationship with a doctor feels so intimate but it ultimately is a business relationship, is it not? #socpharm

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I’m not sure the relationship with dr is the same any more – you have ten mins max of his/her time #socpharm

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And if you’re only going once a year, not much of a relationship #socpharm

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@: But if you weren’t getting what you wanted from a doctor, would you change? #socpharm

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I thought of #raredisease patients who are misdiagnosed for years by many doctors. They should be encouraged to be empowered. #socpharm

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Reason 10 incompetent RT @: @: Is it ever helpful to encourage pts to “fire” a doctor? bit.ly/qv6v4q #socpharm

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@: I interview new drs before I enter into the relationship. Throws them off which is surprising to me. #socpharm

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@: Great idea, especially if you are in your “street clothes” puts you on same level as the doc. #socpharm

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T1 Having owned a medical answering svc, I’ve met all types of MD’s. Pts have to be OK with their MD’s to have relationship work #socpharm

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@: So it’s often about finding a fit with a doctor who meshes with your style? #socpharm

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@: and if we don’t have the same treatment philosophy I leave (and I have). First visit always meet and greet. #socpharm

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Is it pharma’s role to every encourage patients to be empowered & go with a doctor who meets their needs? #socpharm

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RT @: : @: @: Hi just going to say that it should be that patient’s interview prospective doctors. #socpharm

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@: Welcome, simply add the #socpharm hashtage for your comment to show up in the stream.

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@: I think that’s the role/goal of patient-to-patient conversations. :) #socpharm #buttingin

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@: @: surprising how many smart (IMO) people raise eyebrows when I tell them my routine #socpharm

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@: re: #raredisease pts – relationship is definitely more intimate – if dr is not listening, might b time 2 change #socpharm

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@: Hello Kerri! I don’t think you can technically butt into a tweetchat :) #socpharm

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@: Have you ever switched a doc? I actually have (grew up with RN mom who made me pretty demanding!) #socpharm

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@: not sure it’s pharma’s role to be involved in discussion btwn doc & their customer…#socpharm

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@: I have “fired” many docs in my day. I don’t have the patience to be their patient, sometimes. ;) #socpharm

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@: @: problem is that in system where we go when sick, it’s tough 2 make a change. then u forget 2 change, … #socpharm

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Topic 2: Online video viewing continues to grow: http://t.co/V3jGUKH How can pharma leverage video? #socpharm

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@: not sure if this is consistent with today’s promotional models #socpharm

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Pharma has to walk a fine line to keep pt’s and MD’s happy. Maybe should work instead on setting correct treatment expectations #socpharm

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other thought for dr and moms – usually juggling 3-4 drs – changing can be a full time job #socpharm

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@: one way may be to include video to show what an idea patient doctor communication would look like? #socpharm

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T2 – Online video is great patient education tool. Pt.and family members can view 24/7. #socpharm

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@: Great idea, I’ve actually pitched that. Video a role play convo w/Doctor & patient. #socpharm

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T2: Yes, video is wonderful education tool, especially for all literacy levels. Plus who doesn’t love watching tv? #socpharm

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T2 – Online video can be especially useful for treatments that require special instructions. #socpharm

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@: online video for pt ed – you are so right. I’ve seen great videos for injection #socpharm

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T2: In market research patients said: RN taught me to inject and then I went home and looked on YouTube! #socpharm

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T2: Other than @ who is using YouTube & video effectively? #socpharm

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I’ve also seen good video for what to expect for out patient procedure – useful for caregivers #socpharm

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RT @: T2 – Online video can be especially useful for treatments that require special instructions. #socpharm

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Yes ! RT @: @: and you can target the video’s to the needs of the various constituents (ie within the family) #SocPharm

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@: @ T1 Wanted to note related comments re a KevinMD post – Doctors Don’t Call Back http://t.co/UCqNxha #socpharm

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@: This would B relatively easy 4 Type I Diabetes, but I think 1 on 1 with a Diabetes Educator takes the apprehension out #socpharm

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@: @: Of course I was relating to first diagnosis as the out patient in this case… #socpharm

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My .02: Should be more use of video by pharma. I want to hear from pts & drs directly. Production values don’t even have to b high #socpharm

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@: – There’s nothing better than experiential learning – I think the video is for after the 1 on 1 – for reference #socpharm

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@: T1So true,but 2way street-Many times we paged MD’s to call pts and when they did pt was no longer there or was really ER #socpharm

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@: No “I’m not a doctor but I play 1 on TV…” type video. more intimate w the condition or therapy discussed, right? #socpharm

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@: Exactly. #socpharm

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@: I want REAL patients & REAL nurses /doctors. I am a big fan of authenticity. #socpharm

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Are we ready for the next topic? Anyone have anything that they want to ask? #socpharm

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@: Agreed. #socpharm

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MT forgot important word Many times we paged MD’s to call pts and when they did pt was no longer there or was NOT really ER #socpharm

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Not for individual pt MT @: @: not sure it’s pharma’s role to be involved in discussion btwn doc & pt #socpharm

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@: : true – is it the person or the story that makes it authentic? I’ll buy into the dramatization on Celeb Ghost Stories #socpharm

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@: Is Celeb Ghost Stories really a show?? #socpharm

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Absolutely! BIO channel RT @: : @: Is Celeb Ghost Stories really a show?? #socpharm

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I think we can help the patient/doctor tell their story in the best possible light always preferable to actors. #socpharm

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@: T2 one more point, A diabetic, diabetes educator definitely breaks the “you don’t understand” issue with the patient #socpharm

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@: just wouldn’t want a good story not shared because pt. was too shy to tell it. #socpharm

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Worked on one for neuropathic pain Very effective MT @: @: include video showing ideal pt-doc communication #socpharm

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@: Good point, but then can use still photos and some audio. Always a creative way around it… #socpharm

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@ vivekaliraman: Was this targeted for doctors or patients? #socpharm

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Can you share link? RT @ vivekaliraman: : Worked on one for neuropathic pain Very effective #socpharm

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@: pfizer hemophilia good use of video. Xyntha TV #socpharm

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On website or YouTube? RT @: : @: pfizer hemophilia good use of video. Xyntha TV #socpharm

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For doctors in Europe @: : @ vivekaliraman: Was this targeted for doctors or patients? #socpharm

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Last topic: Can Targeted Drugs Save Big #Pharma? http://t.co/eyBTGfe Is personalized medicine the future? How to market? #socpharm

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@: – Never thought of that. Thanks #socpharm

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@: website. (not mobile friendly in flash) but here it is http://t.co/RshhO64 #socpharm

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It’s with sponsoring pharma comp @: :Can you share link? RT @ vivekaliraman: : Worked on one for neuropathic pain #socpharm

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@: NYTimes does an amazing job using stills some audio. See here: http://t.co/agjJdUZ #socpharm

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@: yes! Predictors/biomarkers will be everything. And the cost for personalized medicine will be at a premium for it #socpharm

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That is so sad…RT @: : Absolutely! BIO channel RT @: : @: Is Celeb Ghost Stories really a show?? #socpharm

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@: http://t.co/3eGQ83G I think the last line says it all…#socpharm

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@: So marketing will be abt finding those small # of pts & urging diagnostic test to see if drug will work. Fascinating #socpharm

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@: I truly believe so yes. No more blockbusters 1-treats all rx. Diagnostics & genetic predisposition= future of care #socpharm

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@: T3 -Big role for sm pt communities to build awareness for orphan and specialty drugs #socpharm

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Drug Failure in large populn #Biomarker may be the answer @: : Can Targeted Drugs Save Big #Pharma? http://t.co/9IY8yHU #socpharm

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@: And FDA working with industry to get more efficient biomarkers and address efficacy earlier in project #socpharm

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@: Very exciting. bt concerned about investmnt recovery until a product canB ‘tweaked’ 2 markers 4 repeated targetd use #socpharm

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@: I love it, as the agency I work for focuses on #rarediseases & orphan drugs! #socpharm

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@: @: …unless tweak point achievable. then marketing goes to wider audience, patient tests match 2 ‘version’. #socpharm

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@: P’s SUCH a good topic. Could talk for hours on this. I <3 science :) #socpharm

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@: (knew that :) ) There was article in WSJ this week talking about pt.communities and #rarediseases #socpharm

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Agree! RT @: : @: P’s SUCH a good topic. Could talk for hours on this. I <3 science :) #socpharm

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@: Yes, here’s the link to the Mayo release on it: http://t.co/SEM82Ld #socpharm

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Thanks for interesting #socpharm discussion- I’ll send transcript link. In 2 weeks on Sept 14 @ will be our guest moderator.

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Thanks @: – g8 convos. I’m going to video tape myself firing my doctor – jk #socpharm

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@: Thanks Eileen for moderating. And thanks to all for the great info and links #socpharm

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@: Excellent job, glad i had a chance to participate. Thanks to all as well. #socpharm

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Thank you MT @: : Thanks for interesting #socpharm discussion In 2 weeks on Sept 14 @ will be guest moderator

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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    01 September 2011 at 10:09pm
    #SocPharm tweetchat transcript from ...
  • Eileen O'Brien
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