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#SocPharm Tweetchat Transcript 7/11/2012

Posted by | 10:56pm on Wednesday, July 11, 2012

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Welcome to the #SocPharm chat where we talk #pharma marketing & social media. Thanks to @  (Ed Silverman) for guest moderating.

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Hi, Everybody and thanks for stopping by… Our first topic tonight is the Glaxo case … What Do You All Think of The Outcome? #socpharm

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@  #socpharm It is rediculous considering how much pharma is involved in the training of doctors and med chems

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Please note that we will assume all tweets are your own & do not represent that of your company/clients. #SocPharm

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LIVE CHAT RT @:   Our first topic tonight is the Glaxo case … What Do You All Think of The Outcome? #socpharm

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Is A $3 Billion fine sufficient? The HHS is not going to exclude any Glaxo execs from doing biz w/federal healthcare programs #socpharm

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The HHS OIG would pursue execs who were involved in the mess at the time, but only if they are still w/Glaxo #socpharm

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#socpharm hi, stephany, mom, mental health advocate

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@:   #socpharm I’m from the UK what is the HHS please. Sorry for the silly question

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@:   Where are the GSK execs from that time who were involved? #SocPharm

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HHS is the US Department of Health and Human Services.. the FDA is under its umbrella, for instance #socpharm

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#socpharm GSK settlement in monetary terms will not stop the criminal offenses from happening again imo

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Like to begin by saying GSK would like to issue an almost apology here by passing out free samples of Paxil & Avandia to everyone..#socpharm

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@:   #socpharm Much like NICE and the NHS over here? Thank you :)

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  Other co.s 1 document mentioned Chris Viehbacher who now heads Sanofi… 1whistleblower suit mentioned Bob Ingram, who is w/Elan #socpharm

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While $3 billion is almost incomprehensible amount of money, to stop it from happening again requires culture change. #SocPharm

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The suggestion in each case was that they either made statements that supported the govt charges or were aware of illegal behavior #socpharm

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@ #socpharm as long as atmosphere of sales before patients exists bad decision will always be made

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#socpharm One thing which always has me going is the amount of off label prescribing there is. That happens then with side effects?

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@ @  Witty blamed an ‘era’ that he was part of http://t.co/67nWM1iz #socpharm

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true – the atmoshere sets the tone… the question, of course, to what extent has anything changed? #socpharm

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Huge profits, small fine…no jail time….GSK walks away laughing, just like rest of the pharmacuetical drug cartel…Crime Pays #socpharm

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Per GSK’s Witty he says they’ve made systemic changes to avoid similar problems in future. I liked his statement. #SocPharm

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@  On paper a lot but if CEO does not hold people feet to fire nothing will change #socpharm

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#socpharm to stop the criminal marketing tactics, medicaid fraud by #GSK et al some ppl believe prison time might change their biz practices

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Witty: “I want to express our regret & reiterate that we have learnt from the mistakes that were made”. didn’t say that ‘we’ made #socpharm

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@  Between 1997/98 Witty was head of marketing at Glaxo Wellcome #socpharm

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@  #SocPharm But will they be implemented or will the paperwork be so much you end up falling back to the old routine?

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#socpharm re culture change: I agree their are less ethical standards in biz practice now, and CIA’s of the drug cos are proof of problem

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Maybe, maybe not.. hard to predict what will transpire, even if some are sincere about change… lots of moving pieces in big cos #socpharm

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@ @ #socpharm Indoor and outdoor always happens with the FDA and pharma. Who was it in charge of elsevier journals?

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#socpharm Witty’s statement was predictable, for a PR release after a $3 bil fine, what else would he say? still no word use of “apologize”

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@  yes it is up to a dr to write a prescription if he/she thinks it helps. Part1 #SocPharm

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#socpharm nothing has really changed @:  , Patents expire, do some CEO shifting, a marketing re-tool job, & back to business as usual

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@ #socpharm Remember that GSK is the company what wanted to do away with sales people quotas too

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btw, Witty attempt to apologize in his prepared statement, but his legal & PR teams undercut him w/argumentative follow up remarks #socpharm

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@  Indeed! #socpharm

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Frieda Hernandez here, joining #socpharm tweetchat w/@pharmalot:  . Hot topics of interest to #fdasm #hcsm #epharma #pharma

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so anything further to say about the dr. drew episode in all this? #socpharm

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@ many drugs are prescribed off label because there is practical exp it works but not big study funded to prove. #SocPharm

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Whistleblowers are to be thanked for speaking out in #pharma cases such as the #GSK scandal- bottom line GSK was busted #socpharm

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@ #SocPharm Why have the guidelines with in research a lot of them get overwritten and how can we trust them? Baxter for instance

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@  however Pharma companies cannot promote these off label uses. #SocPharm Make sense?

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Pardon me @: , it’s a PR release…damage control…do you expect anyone to by this crap..let’s at least be real here…#SocPharm

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  dr. drew going once, dr. drew going twice…. #socpharm

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@ #socpharm Not seen Dr Drew to be honest

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#socpharm Asking “how to learn from mistake” frm pharma is insulting to patients harmed/killed by the drugs a REAL “apology” could help

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@ Also Rx sometimes used offlabel 4 patient cohorts excluded from clinical trials in order 2 simplify FDA approval #socpharm

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See here for Dr Drew connection to GSK http://t.co/YXhDR1kp Random! #SocPharm

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#socpharm pharma wants to know how to engage w patients. one way is to stop w the canned PR answers and acknowledge real injury, etc

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@#socpharm I agree with you there. Same with the thalidomide patients, their lives were ruined and I do believe it is back!

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@:  They can’t? LMAO Have U been living in a cave 4 last half century? Pharma will cont. off label marketing – Why? $$$ #SocPharm

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@  Yes it’s a PR release but I liked that he was remorseful rather than arrogant #SocPharm

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Dr. Drew connection interesting. He gets on his high horse abt physicians’ responsibility for celebrity overdoses #socpharm

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there’s a legal battle brewing over off label marketing & free speech http://t.co/ZULiNkCT #socpharm

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#socpharm As a medicinal chemist, we don’t see too much of what they do with the drugs and if I am alerted to the use of something. Well

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@  didn’t mean disrespect w/”learn from mistakes” because they r serious but we have to figure out how to prevent #SocPharm

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my thoughts on Witty’s “regret” remark? did he say it before it was required as a PR reaction to $3 bil fine? #socpharm

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@  @ #SocPharm By prevention maybe look more at synergystic effects of the medications, most ppl on 3+ pills

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Know #SocPharm is a pharma cheer-leading exercise -let’s stop blowing smoke up public’s arse for a moment..pharma is fundamentally flawed

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@#socpharm yes, i was thinking abt that broad terms, it is said so often in pharma discussions

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@:  .. no, of course, not it was a crafted statement, but had the closest i’ve seen to an apology i can recall #socpharm

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i meant it was a crafted statement …. sigh… #socpharm

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@ #SocPharm I agree with you there. It’s “lets get as much excuses as possible”

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@  #socpharm also it’s one of my pet peeves, calling crimes a “mistake” i think the GSK $3bln fine is not made by a mistake

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@ we’re just trying to have an open respectful conversation. Many industries are flawed not just Pharma #SocPharm

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@  “mistakes were made” king of weasel phrases. They made themselves? #socpharm

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@  #socpharm yes, Ed, thanks, it does seem to be the closest–but why not say actual word? #trust #credibility

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#SocPharm Dr. Drew is GSK small potatoes…Especially when Nemeroff is throwing out GSK pitches at MLB games..Institutionalized Corruption

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love means never having to say you’re sorry…. #socpharm

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@  @  #socpharm I agree this is negligance as this should not be occuring in the first place. Pharma is all £££

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so are we having fun yet? let’s move onto another topic… has anyone followed the flap over FDA & Makena compounding/ #socpharm

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@  very funny Ed LOL order t shirts for Icahn and Solomon LOL #socpharm

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#socpharm oh–what do you all think of Icahn’s letter to Solomon and the entire Forest Labs thing?

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that’s an old line from the end of ‘Love Story’ with Ryan O’Neal and Ali McGraw… dating myself, i suppose #socpharm

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@ RU Saying b/c other industries R corrupt..It’s OK to play #SocPharm apologist for pharma’s crimes against humanity?

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OKay, Carl and Howard… let’s see… very predictable stuff from Icahn.. you knew he would get personal w/Solomon… #socpharm

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#socpharm oh yes we should all stop and say wow how great that Nemeroff investigated by Grassley gets to toss 1st pitch! #Marlins

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Here’s latest on Makena http://t.co/2GjrfeMV #SocPharm

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@   #socpharm what do you think Solomon will end up doing

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KV Pharma sued FDA last wk for essentially removing incentives from the orphan drug act & not pursuing compounders as in the past #socpharm

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@  pissing match between the super rich..Solomon loses control..Forest goes on the sales block..same greed & tactics #socpharm

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@ there’s nothing to say an 84-yr-old can’t/shouldn’t run a company.. but u knew Icahn would come back … #socpharm

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@   #socpharm Orphan drugs as in orphan receptor or compound?

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  @  .. orphan drugs as in drugs for rare diseases #socpharm

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@  @   #socpharm I am visualising “Love Boat” LOL

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so.. has anyone gone on ebay to pay too much for extra strentgh excedrin? #socpharm

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@  #socpharm Off market labelling and Makena is a synthetic hormone as well! Hmmmmm how to harm women when the placenta is weakish

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Unreal! I can’t believe the “cojones” on KV!!! RT @: : RT @:  Here’s latest on Makena http://t.co/vCso4tXY #SocPharm

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@   what for? caffeine comes in coffee form Ed lol #socpharm

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@  #socpharm We don’t have it in the UK!!!! and we have paracetamol, not acetaminophen ;)

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well, KV overplayed its hand w/makena pricing, but its lawsuit is argued quite well & so i’m curious to see how it plays in court #socpharm

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the backdrop of the whole Makena controversy is the pricing & political pressure, which added an fun-filled dimension to the mess #socpharm

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sorry for the typos… my copy editor left for the day #socpharm

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Ed, these R kinds of things I was referring to w/ my observations. #socpharm chat is abt marketeers preaching to their own pandering choir

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@  #socpharm not unusual for most drugs. question is who did the “studies” who paid them. Most journal articles paid by manufactur

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  @ … the chat is about all sorts of topics each week… and lots of folks show up… #socpharm

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  @ … sorry but what r u referring to? #socpharm

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@   #socpharm In most journal articles in publications or researchers heavily funded by the people who made the drugs……

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#socpharm is boring to be quite frank…pharma apologist central..might as well direct message @ for latest PR release…lol

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@  #socpharm Can we really trust their studies if tweaking results to the studies is a known thing during drug development?

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  @ like i said, the topics are different each week, as is the crowd… its what everyone makes of it… #socpharm

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@   @:  like a water cooler for #socpharm

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@ … which / whose studies are you referring to? #socpharm

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we have some time left. what r yr thoughts on new requirements for prescribing oxycontin? docs aren’t yet required to get training #socpharm

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#socpharm remember Dr Drew and others fuel the criminal actions via marketing of the drugs for the pharma cos in question

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@  #socpharm I have seen in vaccine studies and in other psychiatric journals. The compounds are tested usually by “in house”

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@  are you talking about Makena? #socpharm

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@ #socpharm researchers who are either paid, or work for the drug company who makes the compund. If there needs to be a change…

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@  are you referencing this http://t.co/XUWT9Osx #socpharm

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#socpharm sell Oxy OTC on the kids candy isle..a great social marketing opportunity…& can you imagine the profits…LOL

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Here’s the background for the FDA REMs program on opioids: http://t.co/tnLSK1dD #SocPharm

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@  #socpharm at this level, for ANY drug. Not just Makena (which is a NSAID).

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@ … i’m sorry… so what is the question? #socpharm

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@:   Speaking of Dr. Drew, he had a pretty good/hair-raising show about opiod addiction &pregnancy #socpharm

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#socpharm i think this is the 1st chat where there are very few socpharm ppl in attendance!

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so does anyone think the new FDA REMS program for opioids will work? #socpharm

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FDA rep re opioids “We’re trying to help physicians manage the risks & improve the safety of using these medicines” #SocPharm

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  In a word? No. “@pharmalot:  : so does anyone think the new FDA REMS program for opioids will work? #socpharm

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  @ why? what’s lacking? or what’s wrong w/it? #socpharm

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@  perhaps because it’s off schedule due to July 4th holiday #SocPharm

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#socpharm Gabapentin is used for pain in carpal tunnel over here! Would it just out the addiction aspect though? the risk for abuse…

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to answer my own question, i think anything lacking a mandate for physician training is doomed? and addicts will still find ways #socpharm

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Abt Dr. Drew, conclusion was that 2 many MDs not educated abt opioid dependency risk 2 pregnant addicts including epidural meds #socpharm

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#socpharm would still be there, be it a mu, delta or sigma opioids. Sigma opioids has been known to be what cocaine has belonged……

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@  that’s probably true… and a good point.. presumably he wasn’t paid to say that #socpharm

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Time is up. Thanks to everyone for sharing their opinions & big thanks to @:  . Join Aug 1 when @ moderates #SocPharm

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#socpharm Plus the opioid system and the cannabinoid systems in the body are linked – possible market for the hCB drugs? #skeptic!!

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thanks everyone for a lively time tonight…. always fun to toss things around .. see u next time … #socpharm

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@   You would need an act of congress for that #socpharm

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@   I dont know what the course will teach what physicians/ HCPs who use these products on a daily basis, dont already know #socpharm

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@   #socpharm thanks for the chat Ed, and everyone, nice to have a voice here

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  @… yes, i know.. but that’s why i answered my own question. & good point about the course, but could be a boon for CME #socpharm

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okay folks, i’m signing off.. again, thanks for the chat and see you next time #socpharm

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@:   #socpharm Thanks for the interesting and informative chat everyone and to Ed for hosting the chat today. *claps*

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@  Thanks so much for moderating. Your reporting rocks! happy to have a chance to chat #socpharm Thanks @ for organizing

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@  More a boost for CME and feel good for govt, than realistic. Reminds me of Pt. package inserts #useless #socpharm

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Thanks to all #socpharm participants for sharing your diverse perspectives. Always enlightening.

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thanks Frieda RT @:  Thanks to all #socpharm participants for sharing your diverse perspectives. Always enlightening.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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