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#SocPharm Tweetchat Transcript 6/30/2010

Posted by | 4:43pm on Wednesday, June 30, 2010

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Welcome to #socpharm (pharma marketing & social media) chat. Please intro yourself & tell us why you are interested in this topic. 6/30/2010 07:00

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I’m Eileen & work for Siren Interactive where we do relationship marketing for pharma companies on therapies for rare disorders. #socpharm 6/30/2010 07:02

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Hi I am Frank Antwerpes from DocCheck – we are running a Physician Community in Europe #socpharm 6/30/2010 07:03

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We’ll assume that all tweets are your own (not representing your company) unless otherwise specified. #socpharm 6/30/2010 07:04

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Good morning, Eileen & #socpharm! Angela here, Dir of Social Media, getting coffee… #socpharm 6/30/2010 07:04

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@ Hi Frank, welcome to #socpharm & twitter! You should add your bio line & link to URL so people can find out more about you 6/30/2010 07:05

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@ Is #socpharm chat now? 6/30/2010 07:05

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Topic 1: GSK & MedTrust Online launch geolocating iPhone app docs look up clinical trials 4 patients http://bit.ly/b0hemB Needed? #socpharm 6/30/2010 07:06

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Good Morning! I’m Christine in Canada. New to hcsm/ehealth/epharma. Still learning though hope contribute in the (near!) future. #socpharm 6/30/2010 07:06

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@ Yes for the last Wed of the quarter we switch #socpharm to 8 in the morning so EU peeps can participate. 6/30/2010 07:07

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Attn #hcsmeu: this morning, #socpharm is at 8 am instead of 8 pm to include EU time zone, please join us! cc: @ #socpharm 6/30/2010 07:07

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@ Welcome Christine, thanks for introducing yourself. #socpharm 6/30/2010 07:07

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@ You are the cancer expert, but my thought was that the more ways to access this important info the better. #socpharm 6/30/2010 07:09

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RT @: Attn #hcsmeu: this morning, #socpharm is at 8 am instead of 8 pm to include EU time zone, PLZ join us! 6/30/2010 07:10

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Good morning everyone, Joel from @ here and I’m ready for another terrific #socpharm discussion 6/30/2010 07:10

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@ T1: The tool appears to be positioned to help busy doctors (most of which have smartphones). Could be a good thing #socpharm 6/30/2010 07:11

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@ Are you familiar with #socpharm? Talking about clinical trial apps this morning! 6/30/2010 07:11

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RT @: @ My oncology pipeline clients loved it! Would love to hear from oncs that are trying it. #socpharm 6/30/2010 07:12

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RT @: @ My oncology pipeline clients loved it! Would love to hear from oncs that are trying it. #socpharm 6/30/2010 07:13

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I’m Leigh from Philly. Healthcare PR/SM Consultant; consult for pharma/biotech PR agency Sam Brown, Inc. Comments here r my own. #socpharm 6/30/2010 07:13

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RT @: @ Are you familiar with #socpharm? Talking about clinical trial apps this morning! @ 6/30/2010 07:14

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RT @: RT @: @ My oncology pipeline clients loved it! Would love to hear from oncs that are trying it. #socpharm 6/30/2010 07:14

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iPhone app 2 locate clinical trials seems unnec. It’s not as if I’m new in town & wnt 2 C if a CT 4 BC is in the neighborhood! #socpharm 6/30/2010 07:15

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T1: With the overall low rate of enrollment for clinical trials I’m for anything that helps get people in them! #socpharm 6/30/2010 07:17

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RT @ T1: With the overall low rate of enrollment for clinical trials I’m for anything that helps get people in them! #socpharm 6/30/2010 07:18

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Is there a clinical trial app for patients? #socpharm 6/30/2010 07:18

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I agree with you! RT @: T1: With the overall low rate of enrollment for clinical trials I’m for anything. #socpharm 6/30/2010 07:18

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@ But ppl hv to know abt this app 1st b4 they can use it. Pharma needs bttr way to advertise CTs, IMHO. #socpharm 6/30/2010 07:19

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RT @: I agree with you! RT @: T1: With the overall low rate of enrollment for clinical trials I’m for anything. #socpharm 6/30/2010 07:19

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@ Good point. Perhaps by partnering w/MedTrust Online, GSK was hoping for help w/promotion to docs #socpharm 6/30/2010 07:22

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@ T1: If the app provides value at the point of care, oncologists will use it. Docs want access via their smartphone. #socpharm 6/30/2010 07:23

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RT @: @ yes, good point but it also speaks of re-inventing the wheel #socpharm 6/30/2010 07:23

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Last I knew from CISCRCP 67,000 trials go on at any given time. 2% of Americans enroll. Only .75% return to enroll. WAY LOW! #socpharm 6/30/2010 07:23

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T2: via @ & @ Campaigns are a dead concept 4 marketers. Think gardening. Rotate your crops. Plan 4 next year. Agree? #socpharm 6/30/2010 07:23

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RT @: @ T1: If app provides value at point of care, oncologists will use it. Docs want access via smartphone. #socpharm 6/30/2010 07:24

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RT @: @ T1: If the app provides value at the point of care, oncologists will use it. Docs want access via their smartphone. #socpharm 6/30/2010 07:24

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@ Agree. Any new technology that can help is needed in clinical trials. #socpharm 6/30/2010 07:24

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T2: Agree marketing campaigns are dead in that there’s no end date anymore, it’s establishing ongoing relationship. #socpharm 6/30/2010 07:26

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@ @ @ I agree campaigns are a dead concept. Tell the PRO and CROs this! Many still operate on such. #socpharm 6/30/2010 07:26

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@ Hopefully this app is used by physicians 2 help their pats find trials. Must be up-to-date. #socpharm 6/30/2010 07:26

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Agree. I have a current client who thinks otherwise. RT @: T2: Agree marketing campaigns for clinical trials is dead. #socpharm 6/30/2010 07:27

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A campaign is just one operation in an ongoing war. As in Afganistan so it is with pharma mkting! #socpharm 6/30/2010 07:28

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Asking again, is there a clinical trial app for patients? #socpharm 6/30/2010 07:29

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@ I don’t think cool apps will help drive new people into clinical trials. Need to change attitude of many oncs first #socpharm 6/30/2010 07:30

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RT @ Asking again, is there a clinical trial app for patients? #socpharm 6/30/2010 07:30

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@ T2: Agreed, Pharma needs to provide value, deliver services & build relationships w/ patients & providers #socpharm 6/30/2010 07:30

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@ found this in google search http://www.iphoneclinicaltrials.com/press/ #socpharm 6/30/2010 07:31

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Acurian devloped one in Fall 2008. Not sure of its success. RT @: Asking again, is there a clinical trial app 4 patients? #socpharm 6/30/2010 07:32

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@ It is just that research shows that patients active in finding their own trials have huge success. #socpharm 6/30/2010 07:32

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Thanks @! http://trialx.com/ – clinical trials app for patients #hcsm #hcsmeu #socpharm #healthcare 6/30/2010 07:34

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RT @: Thanks @! http://trialx.com/ – clinical trials app for patients #hcsm #hcsmeu #socpharm #healthcare 6/30/2010 07:36

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@ @ Is it only oncology? Do Biologics drugs have plenty trial participants? (RA, PA, Crohns)? #puzzling #socpharm 6/30/2010 07:36

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@ they often follow NCCN guidelines for 1-2 therapies (& get paid), consider CT as last option KOLs think CT, CT, CT #socpharm 6/30/2010 07:37

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@ There are a few apps for pts about clinical trials. Ex from CISCRP (info), one from TrialX (search). #socpharm 6/30/2010 07:37

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@ I don’t see hoping for pts to carry clinical trial apps on their iphones as an answer. Nd dialogue, inform, engaged. #socpharm 6/30/2010 07:38

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@ Absolutely, overall clinical trial participation needs to be increased. This particular app was for cancer. #socpharm 6/30/2010 07:38

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Same story as with any SM brand effort. SM is part of a larger strategy. “Old media” may still be part of that as well. #socpharm 6/30/2010 07:39

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@ A way to start a dialogue by having info? #socpharm 6/30/2010 07:39

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@ Hence the need for empowered patients pushing them to think of clinical trials. #socpharm 6/30/2010 07:40

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Last topic: Study on Pharma gifts finds indivual docs out of synch w/med schools & pub opinion http://bit.ly/b5XmUM Thoughts? #socpharm 6/30/2010 07:41

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@ Many CTs hv diff time finding subjs, partly due 2 strict exclusion rules. Pharma does that 2 inc likelihood of success! #socpharm 6/30/2010 07:42

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@ Chicken and egg? How to start engagement…why would pt want/care about app if not engaged… #socpharm 6/30/2010 07:42

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@ I don’t see brand loyalty w/Biologics for RA, the most expensive drugs. Pts seem angry at $ wasted in advert… #socpharm 6/30/2010 07:42

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@ they might think of them but no financial incentive to do so #socpharm 6/30/2010 07:42

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When more awareness happens, then maybe pat app could be successful for clinical trials. #socpharm 6/30/2010 07:42

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@ Gifts are not going to to Rx behavior #socpharm 6/30/2010 07:43

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@ is doing the tough job using old & new media to raise awareness and get patients ready to dialogue about clinical trials #socpharm 6/30/2010 07:43

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@ Have to cut back budgets somewhere and gifts are target and low hanging fruit #socpharm 6/30/2010 07:43

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@ That study is flawed, IMHO. See my blog post: http://bit.ly/b232SN #socpharm 6/30/2010 07:43

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With only .75% of Americans returning to clinical trials – more awareness/educ is needed. Guinea pig image still exists. #socpharm 6/30/2010 07:44

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@ The exclusion rules might be WRONG, but I only speak for RA. Yes, I agree why they do it. #grrr #socpharm 6/30/2010 07:44

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@ I found a gr8 treatment 4 my son via Twitter that his doc was not aware of, doc then researched & provided treatment #socpharm 6/30/2010 07:45

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Wow! Tx for sharing. RT @: @ That study is flawed, IMHO. See my blog post: http://bit.ly/b232SN #socpharm 6/30/2010 07:45

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@ strict excl rules not to guarantee success but to remove confounding variables. can fail even with strict excl rules #socpharm 6/30/2010 07:45

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@ W/o good protocols w/ incl/excl criteria, we would lack data indicating any medicine works. Is that gaming the system? #socpharm 6/30/2010 07:46

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@ Serious? Sure. Mkting is a war 2 win ur mind. Campaigns come & go in the process. #socpharm Not sure wht goal is in Afgan, tho. 6/30/2010 07:46

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Agreed! RT @ @ That study is flawed, IMHO. See my blog post: http://bit.ly/b232SN #socpharm 6/30/2010 07:46

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@ Wow — quite a feat to find a good new therapy in 140 characters or less! Kudos! #socpharm 6/30/2010 07:47

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@ Trust me — I know lots of folks running trials who GRRR at the incl/excl criteria too. Wld b much easier to recruit! #socpharm 6/30/2010 07:48

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@ When we did research with docs they laughed at gifts “sure I’ll take them but dont write Rx” #socpharm 6/30/2010 07:48

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@: the most influential gift any pharma can give a doc is clinical data and patient outcomes #socpharm 6/30/2010 07:48

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RT @: @ Wow — quite a feat to find a good new therapy in 140 characters or less! Kudos! #socpharm 6/30/2010 07:48

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Amazing! RT @: @ I found treatment 4 son via Twitter that doc was not aware of, doc researched & provided tx #socpharm 6/30/2010 07:50

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@ Well, I am taking a contrarian view of exclusion rules. See this post abt depression CTs: http://bit.ly/cx4PaS #socpharm 6/30/2010 07:50

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AMEN TO THAT! @ @: the most influential gift any pharma can give a doc is clinical data & patient outcomes #socpharm 6/30/2010 07:50

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Very true! RT @: @: the most influential gift any pharma can give a doc is clinical data & patient outcomes #socpharm 6/30/2010 07:50

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Online vote for hospital name change | BBC | http://ow.ly/25bqs #hcmktg #ehealth #hcsm #hcsmeu #socpharm 6/30/2010 07:50

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RT @: @: the most influential gift any pharma can give a doc is clinical data & patient outcomes #socpharm 6/30/2010 07:51

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@ Likely true with drugs & biologics.Drugs out in-the-wild used by pts not incl in study (but who lack other tx choices). #socpharm 6/30/2010 07:52

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Go to Cafepress & put this on a mug for docs? “the most influential gift any pharma can give a doc is clinical data & pt outcomes” #socpharm 6/30/2010 07:53

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87% of clinical trials fail, much b/c of patient recruitment chlngs. Gr8 info from Ken Getz at CISCRP. http://bit.ly/cO5z1k #socpharm 6/30/2010 07:54

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RT @ @ I take contrary view of exclusion rules. See this post abt depression CTs: http://bit.ly/cx4PaS #socpharm / YES! 6/30/2010 07:54

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In last few minutes of #socpharm anyone have any upcoming speaking engagements or events we should know about? 6/30/2010 07:54

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@ Exactly what I’ve found. #socpharm 6/30/2010 07:55

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RT @: In last few minutes of #socpharm anyone have any upcoming speaking engagements or events we should know about? #socpharm 6/30/2010 07:55

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Next Wed #socpharm will be back to our usual evening hour (until the last Wed of the 3rd quarter) of 8 pm EST. 6/30/2010 07:56

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RT @: Next Wed #socpharm will be back to our usual evening hour (until the last Wed of the 3rd quarter) of 8 pm EST. 6/30/2010 07:57

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Thank you @, @ & #socpharm for another great chat! #socpharm 6/30/2010 07:57

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Thanks everyone for a great #socpharm tweetchat. I’ll post the transcript later, I’m going for more coffee :) 6/30/2010 07:58

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@ I will be on “Joining the Conversation” panel Jul 26 at the PR & Communs Summit at Pfizer. http://bit.ly/bQbDWc #socpharm 6/30/2010 07:58

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@ @ @ Step #1 of interpreting a scientific study — read who the population was that was studied. #socpharm 6/30/2010 07:59

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RT @: I’ll be on “Joining the Conversation” panel Jul 26 at PR & Communs Summit at Pfizer http://bit.ly/bQbDWc #socpharm 6/30/2010 07:59

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@ drugs that find success in CTs with strict incl/excl will find success in real world if applied to similar pts. #socpharm 6/30/2010 08:03

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@ need CTs in other patient types and real world observational studies to better understand approved therapies #socpharm 6/30/2010 08:05

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@ Yes of course it would succeed on “similar” pts, but that excludes #most pts. #socpharm 6/30/2010 08:06

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@ Thanks for a great #socpharm chat! 6/30/2010 08:06

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RT Thank you @ @ @ @ & #socpharm for another great chat! #socpharm 6/30/2010 08:09

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

Siren Interactive
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