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#SocPharm Tweetchat Transcript 5/19/2010

Posted by | 4:39pm on Wednesday, May 19, 2010

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Welcome to the marketing & social media pharma chat (#socpharm). Excited to intro guest moderator, Joyce Ercolino (@jearch) from CSL Behring 5/19/2010 19:00

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If you’d like to introduce yourself & why you are interested in pharma marketing & sm that’s always a nice start. #socpharm

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Hi. I’m Joyce Ercolino, eStrategy Director at CSL Behring. We’re a speciality biopharma in the Phila area. #socpharm

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I’m Eileen, work 4 Siren Interactive agency focusing on pharma&rare disease therapies. Fascinated by using SM to reach pts/doctors #socpharm

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Great to join you tonight. I brought some topics that are on my mind. Let’s chat! #socpharm

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How are your orgs creating open, consistent Web access across a global landscape? #socpharm

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@ Challenging question for global organizations, especially pharma, with the different regs. #socpharm

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Hi, Steve Massi, strategist, consultant, looking to enhance engagemnent and build community #socpharm

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Who at your company is determining the level of access you have online at work? #socpharm

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#hcsmeu might b interested in this RT @: How are your orgs creating open, consistent Web access across a global landscape? #socpharm

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I’m Joel Selzer, Co-Founder & CEO of @ Inc., the Trusted Physician’s Network, we help healthcare orgs engage HCPs thru SM #socpharm

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Hi Steve, great to have you join. #socpharm

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Common IA and brand identity standards across multiple brand properties for starters #socpharm

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Hi Joel, any topic you would like to discuss tonight, or you can answer one of my quez #socpharm

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Recently @ announced that Pfizer allowed employees access to Facebook just in time for their co page launch. #socpharm

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Hi, I’m Colleen Young, editor of SharingStrength and plain language health writer. Interested in building communities: pt & HCP #socpharm

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I wonder what challenges they faced in making that decision to open up access? Did Ray discuss? #socpharm

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for many of my companies, IT and security, firewall issues are main stated reasons for limited access #socpharm

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@ Hi Joyce, I’m just here to learn and share, and I’d be happy to answer any questions you have on #socpharm :)

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No @ didn’t elaborate RT @: wonder what challenges they faced making decision to open up access? Did Ray discuss? #socpharm

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I’m Elizabeth Georgescu, Marketing Director of ReachMD. First time chatter, long time #socpharm watcher

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Hi Colleen, plain language health writing…that sounds simple enough, but I’ve read some tough online copy. What’s your focus? #socpharm

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Did you see @ recently banned access to CafePharma? http://bit.ly/9MEbUT (via @ ) #socpharm

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@ Wow. No, that’s filtering. Wonder why? #socpharm

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as far as web2.0 i see many using technology to compensate for lack of engaging w/patients/consumers/study participants, etc #socpharm

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From @ censorship doesn’t work, do these people have home computers #socpharm

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Dan, Example? RT @: ….web2.0 i see many using technology to compensate for lack of engaging w/patients…. etc #socpharm

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Hi Elisabeth, thanks for joining. Any topics you would like to chat about? #socpharm

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I personally dislike the negative karma of @ & agree w/ @ so don’t go near it, but @ makes a good case #socpharm

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@ Or mobile phones for that matter! #socpharm

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Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, fast format. #socpharm

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Hi all & welcome @! Frieda Hernandez hre from Siren Interactive bus dev & strategy professional focused on #rarediseases #socpharm 5/19/2010 19:21

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Has anyone checked out Kurrently yet? You get to see Twitter and FB feeds live, pretty cool! http://bit.ly/92CzpM #socpharm

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@ #socpharm in clinical trials space, many technologies exist to search for studies, few resources to LEARN more about studies

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Hi Frieda, nice to have you. Have you heard about the social search engine Kurrently? #socpharm

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Do you think people will gravitate to unfiltered convos about topics via tools like Kurrenly rather than old school websites? #socpharm

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Twitter use with physicians http://bit.ly/a2BpU5 #socpharm

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@ #socpharm those technologies only benefit people who actually understand what clinical trials are, and doesnt help research naive

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@ whether you like @ or not, we need more open access and collaboration in the industry not less. #socpharm

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@ Hadn’t heard of Kurrently but sounds interesting. Keeping up with soc med is a job in itself so love apps that help #socpharm

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@ What makes it hard w/clinical trials is having to use the approved language which is full of jargon/med terms #socpharm

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@ How does this affect the patient Dan? Does it support trial recruitment? #socpharm

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@ #socpharm but you can educate people about trials in PLAIN ENGLISH, we shouldnt always be trying to recruit participants!

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Valid point! RT @: @ whether u like @ or not, we need more open access & collabo not less #socpharm

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It makes it easier! RT @: Do you think people will gravitate to unfiltered convos via tools like Kurrenly vs websites? #socpharm

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@ #socpharm like I said, it may benefit people who ARE looking for studies, but MORE people are looking for info not a sign up sheet

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RT @: Twitter use with physicians http://bit.ly/a2BpU5 #socpharm

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@ I worked 4 nonprofit hospital (Virtua Health) & we were trying to do that, but it was still hard but worthy goal! #socpharm

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RT @: Kurrently is a new, real-time search engine that combines results from Twitter and Facebook in a simple, fast format. #socpharm

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#socpharm lots of debate on use of Twitter by physicians. Physician to physician and patient http://bit.ly/bZDB0x

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I agree! RT @: @ #socpharm but you can educate people about trials in PLAIN ENGLISH

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AMEN! RT @: @ Hadn’t heard of Kurrently but sounds interesting. SM is a job in itself so love apps that help #socpharm

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Agree RT @: @ whether U lk @ or nt, we need more open access & collaboration in the industry not less. #socpharm

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@ I’m getting broken bitly link re docs & Twitter. #socpharm

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@ audiences already do >> [flock to] topics via #sm tools like Kurrently rather than old school websites? #socpharm

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@ The challenge is finding the balance and value between trial information and reach.#socpharm

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@ Being the moderator is like hearding cats, isn’t it? #socpharm

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RT @: @ I’m getting broken bitly link re docs & Twitter. #socpharm in car sorry

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hi joining late marketer in biopharma srvcs and hcsm of great interest to me #socpharm

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@ No worries, thanks for joining us. Oprah would be very angry w/you :) #socpharm

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The magic of Twitter is that it extends your reach. RT @: Twitter use with physicians http://bit.ly/a2BpU5 #socpharm

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I searched Kurrently for pharma social media and here’s what it returned http://bit.ly/9G2Tdo #socpharm

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Rather like talking on the phone while the cel ringsRT @: @ Being the moderator is like hearding cats, isn’t it? #socpharm

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The iPad. Anyone have one? Love it? 25 iPad Apps Revolutionizing Healthcarehttp://bit.ly/bl4Tyo #socpharm

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@ driving. Ha! http://bit.ly/a2BpU5 #socpharm

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@, can u give some insight on your internal coordination efforts for #sm #socpharm

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thanks for the recommendation for kurrently search engine! good stuff! #socpharm http://bit.ly/92CzpM

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What would you think if your Doc Tweeted you? Or text messaged you, even? #socpharm

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RT @: Agree RT @: @ whether U lk @ or nt, we need more open access & collaboration in the industry not less. #socpharm

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@ If we set up those as additional channels of communication that’d be awesome & much more efficient than phone tag! #socpharm

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RT @: @, can u give some insight on your internal coordination efforts for #sm #socpharm

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Glad you like it RT @: thanks for the recommendation for kurrently search engine! good stuff! #socpharm http://bit.ly/92CzpM 5/19/2010 19:39

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@ Slow but steady, internal education throughout the org #socpharm 5/19/2010 19:40

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@ Back to your global question – do different regional offices have different concerns? firewalls? #socpharm 5/19/2010 19:41

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@ is it basic ed on #sm or more on ROI? #socpharm 5/19/2010 19:41

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@ Great! I am experiencing a bit of chutes and ladders lately on the education front. Keep up the good fight :) #socpharm

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@ Concerns over general access and SM vary per site and local culture #socpharm

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Patients engaged & empowered; pharma & HCPs cautiously engaged; awaiting regs, figuring it all out including audience #socpharm #socpharm

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Basic ed on SM but the ROI question always remains. I prefer ROR. RT @: @ is it basic ed on #sm or more on ROI? #socpharm

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Is anyone using Yammer to build social sharing internally. AZ endorsed it. #socpharm

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RT @: Patients engaged & empowered; pharma & HCPs cautiously engaged; awaiting regs, figuring it out incl. audience #socpharm

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@ it’s refreshing to hear the focus on ROR vs. script volume #socpharm

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Mark Senak, eyeonfda, mentioned pharma using iPad apps to help develop relationships. What do you think? #socpharm

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Where script volume made up of new and recurring, ROR helps builds recurring #socpharm

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Around corporate branding it’s ROR. RT @: @ it’s refreshing to hear the focus on ROR vs. script volume #socpharm

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@ Is this the @ post you are referencing: http://bit.ly/aDPLZ2 #socpharm 5/19/2010 19:51

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Yes, thanks for link RT @: @ Is this the @ post you are referencing: http://bit.ly/aDPLZ2 #socpharm

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I think iPad, allows for more creative app, technology and collaborative content engagement #socpharm

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Sister is NP in academic med ctr practice in Philly & still has no wifi, just central PCs for HCPs to use! Slow evolution in hc #socpharm

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#socpharm ROR define plz

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Not the way I want 2 communicate w/ my MD. RT @: What would you think if your Doc Tweeted you? Or text messaged you, even? #socpharm

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What about developing for the iPad? Is this different than iPhone? Do we need to optimize now for standard web/Pad/Phone? #socpharm

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gr8 point on basic infrastructure needs #socpharm: RT @: Agree that #iPad could b gr8 tool 4 (cont) http://tl.gd/1cmp2b

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@ ROR is Return on Relationship :) #socpharm

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ROR-Return on Reputation RT @: #socpharm ROR define plz #socpharm

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Of course apps / widgets to say upload integrate my latest health info on HealthVault or my phamacy will grow everywhere #socpharm

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I was thinking return on relationship: RT @: ROR-Return on Reputation RT @: #socpharm ROR define plz #socpharm

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And elec med records RT @: I think iPad, allows for more creative app, technology and collaborative content engagement #socpharm

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Aha two different definitions! RT @: ROR-Return on Reputation RT @: #socpharm ROR define plz #socpharm

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Relationship or Reputation…you choose! RT @: @ ROR is Return on Relationship :) #socpharm

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It was great sharing with you tonight. Let’s do it again! #socpharm

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@ Once there becomes an EMR / PHR leader agree that these apps will be very useful. Curious: do u use HealthVault? #socpharm

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@ @ @ @ yes re open but sad if negativity on @ is only thing out on a pre-launch brand #SocPharm

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We are working on all. User pref driven site w/ big analytics – web/Pad/Phone? #socpharm

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Wouldn’t they have different metrics? #socpharm RT @: Relationship or Reputation…you choose! RT (cont) http://tl.gd/1cmqrn

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Thanks @ for an invigorating chat, we certainly made you work hard! I’ll let you know when transcript is live. #socpharm 5/19/2010 20:00

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@ yes, we’ve seen yammer across pharma for internal communication & collaboration, which is great for stakeholders to see #socpharm

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Both important RT @: Relationship or Reputation…you choose! RT @: @ ROR is Return on Relati… :) #socpharm

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@ Not as of yet; was checking it out; lots of channel partners there for added goodies #socpharm

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My pleasure RT @: Thanks @ for an invigorating chat, we certainly made you work hard! #socpharm

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@ I set up HealthVault acct when it 1st came around. Have a bunch of abandoned PHRs out there in cyberspace! #socpharm

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Relationship is core to hcsm; good night all. Thanks @ #socpharm

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I like it! RT @ Relationship or Reputation…you choose! RT @: @ ROR is Return on Relationship :) #socpharm

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@ You’ve been a great moderator. Thanks and good to see all the thought provoking #socpharm peeps!

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RT @: Twitter use with physicians http://bit.ly/a2BpU5 #socpharm

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Sorry to have missed #socpharm tonight!

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Thanks to @ and the #socpharm gang for another great chat, sorry I disappeared for a bit, had to take a call :)

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RT @ @: Patients engaged & empowered; pharma & HCPs cautiously engaged; awaiting regs #socpharm #hcsm

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Thats ’cause ppl/orgs don’t fund independant info sources RT @@jearch #socpharm: few resources to LEARN more about studies

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thanks all #socpharm @ hope u can join again

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Cool! RT @: I searched Kurrently for pharma social media and here’s what it returned http://bit.ly/9G2Tdo #socpharm

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Around corporate branding it’s ROR. RT @: @ it’s refreshing to hear the focus on ROR vs. script volume #socpharm

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yes RT @: What about developing for iPad? Is this different than iPhone? Need to optimize now for standard web/Pad/Phone? #socpharm

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Great Tweetchat on #socpharm tonight!

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@ thank you for moderating. My apologies for disappearing at the end. #socpharm 5/19/2010 20:29

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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