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#SocPharm Tweetchat Transcript 5/18/2011

Posted by | 10:28pm on Wednesday, May 18, 2011

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Glass of red wine next to me, I’m ready for the #socpharm tweetchat! It’s been way too long since I’ve been able to focus on it!

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If u r new to #socpharm here r guidelines: we act respectfully of each other & when #FDA is mentioned we drink (beer, milk, H2O..)

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@ Ligt the candle and drink the wine #socpharm

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@ Welcome Rich! Anyone else out there, please say hello before we start in on the first topic #socpharm

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We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them).

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@ @ hi all from rainy jersey… #socpharm

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I thought the Pew data was excellent but I believe we need to ensure that it does not apply to all health conditions #socpharm

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Rich you are reading my mind. Was going to bring up new Pew study http://bit.ly/lz6trC #socpharm

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I believe each health condition has it’s own unique online and patient behaviors #socpharm

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T1 Per Pew only 15% of social network site users got health info from social network. R we paying too much attention to them? #socpharm

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@ Valid point, especially what we’ve found in #rarediseases where web plays disproportionately important role. #socpharm

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@ I agree that each health cond unique but think Pew data did nice job showing some diff betw segments, ethnic, age #socpharm

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I believe that social media is just one stop on collecting health info but again contingent on health conditions #socpharm

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Also depends on whether it is for yourself or if you are a caregiver #socpharm

T1″ target=”_blank”>ellenhoenig @ T1:
do think a bit of reality check that by only focusing on digital & sm, you’re leaving large% of some pops out #socpharm

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@ @ Agree with that strongly #socpharm

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It’s interesting bec SO much talk about social media & I view it as 1 marketing tool in toolbox that may/maynot be right. #socpharm

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I have been saying that social media is best as part of an integrated marketing strategy not on its own #socpharm

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We keep wanting the FDA to issue guidelines but is it really going to make that much of a difference #socpharm

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I guess because we believe in the value of sm & that it can b done right we just had to talk & talk & talk to get others to agree! #socpharm

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@ @ I think the 3 of us who started professional lives before web was “invented” know value of all tools! #socpharm

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What I think the real story is that people maybe using health information they find online and not going to their doctor #socpharm

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I asked Manhattan Research if they could add q’s to find out how many people did not go to doctor as result of online health #socpharm

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@ @ r u suggesting that we’re ‘old’?? or just expereinced? :-) #socpharm

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I mean one day we read this med is bad for you the next day its good and now coffee can prevent prostate cancer ? #socpharm

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This is why I believe PCP need to be on social media to help clarify all the conflicting info #socpharm

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@ think I saw some data frm Google awhile ago on that. Guess if it’s abt hang nail u r ok w/ only online health advice :) #socpharm

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@ how many may not go to the doctor and how many may not fill their needed Rx! #socpharm

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@ @ Let’s say very experienced :) I prefer that to being called mature! #socpharm

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@ Exactly ! And in the long run its going to cost us more #socpharm

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#Digital‘s impact on #healthcare: Self-Treatment is the New Challenge: http://bit.ly/mNCgKl via @ by Michelle Latta #socpharm

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So I think we all agree on that topic! #socpharm

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One of the tightest online communities is Type1 diabetics +they continue to be more vibrant than a lot of other health conditions #socpharm

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@ Thanks for sharing that! You should join in our #socpharm tweetchat.

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T2 FB changes frequently. Rumor is only brand FB pages will hve comments turned off. W/FB capricious should brands invest there? #socpharm

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@ @ Didn’t I just join in? !!!! Love it! #socpharm

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@ You did, wanted to make sure you didn’t go away! We’re really very nice :) #socpharm

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I think it depends on the needs of the community (health condition). I believe unbranded is best for FB pages and some brands #socpharm

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So I admit my bias: I have a love/hate relationship w/ Facebook. #socpharm

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@ @ I’ve worked on Pfizer DTC, Wyeth OTC and Allergan – Botox/Juvederm…interesting space, here! Thx! #socpharm

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I do too FB I believe is legend in its own mind they have advantage of #’s though #socpharm

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Compared to Google, who r true corp partner, FB just doesn’t get it w/all their unannounced changes/barriers. Tho my rep is v nice!#socpharm

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@ @ @ Welcome aboard we can all learn together #socpharm

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Yes they keep evolving & changing. I’m not so sure that they have staying power though. ANother one could come in and be ubacool #socpharm

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@ @ #socpharm me 3…still not sure that patients really want to turn to FB for certain conditions & consistently engage

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@ Again your are sooo right . People are freaked about privacy of health info #socpharm

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But FB certainly has the audience & they do “like” the brand pages. Interesting to look back in 5 years. #socpharm

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I do believe that there is going to come a time when people are going to say “I’m damn sick of being wired all the time” #socpharm

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I mean we sleep with our smartphones more than each other #socpharm

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LOL! RT @: I mean we sleep with our smartphones more than each other #socpharm

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The big attraction of social media is instant gratification. You get RT’s or comments therefore you are #socpharm

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Kind of like “you have mail” #socpharm

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@ Sure I’m being redundant, but 1st chance to wish you congratz on your influential rating within online pharm health! #socpharm

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RT @: @: It’s official – FB comments open/enabled 2day 4NEW pgs -8/15 for current pgs http://bit.ly/ln41Zt #socpharm

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I used to keep my iPad next to my bed to recharge at night and found that I would check eMail and SM at 2AM when I woke #socpharm

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@ I love to hear that sort of redundancy :) Thank you kindly. #socpharm

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Needless to say the iPad does not charge in my bedroom anymore #socpharm

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@ How are you?? #socpharm

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Absolutely. Well deserved! RT @: @ I love to hear that sort of redundancy :) Thank you kindly. #socpharm

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@ sounds like a good strategy to me…leave yourself 8 hours to rejuvenate :-) your wife will thanku! #socpharm

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@ No wine, so not as good as you ; ) #socpharm

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@ Thanks for sharing that Ellen! Jives w/ what we heard on the QT. #socpharm

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RT @: RT @: @: FB comments open 4NEW pgs 8/15 for current pgs http://bit.ly/ln41Zt #socpharm #pharma

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T3 Did everyone see @ report on physician adoption of iPads: http://bit.ly/kyX78W? #socpharm

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.“@ellenhoenig: @ @ #socpharm FB for certain conditions & consistently engage” #agreed #fear

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Same here; prefer to keep it for friends not biz MT @: I admit my bias: I have a love/hate relationship w/ Facebook. #socpharm

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@ Exactly #socpharm

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Yes that is amazing but I also believe that some of them are getting nervous about germs on iPads esp in hospitals #socpharm

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@ are you from BMS??? #socpharm

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@ But Twitter is my first, true love. FB reminds me of a boyfriend I should break up with :) #socpharm

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@ @ Billy’s bone doc loves his iPad, first tech we’ve seen him use in almost 5 years. #socpharm

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:-) RT @: Same here; prefer to keep it 4 friends not biz @: I admit my bias: love/hate relationship w/ FB #socpharm

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I also read somewhere that predictions are Android tablets will surpass iPads in 3 years . To that I say they dont Steve too well #socpharm

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@ That’s great anecdotal support of the @ findings. #socpharm

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Twitter is an invaluable tool to mee too. It helps me stay current on everthing #socpharm

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@ used to be–worked there for 15 years…OTC, global and pharma… #socpharm

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Lol! RT @: @ But Twitter is my first, true love. FB reminds me of a boyfriend I should break up with :) #socpharm

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So @ found after 1 year 30% of U.S. physicians own iPads & 28% plan to by in 6 months. Facilitating EMR adoption #socpharm

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I believe if someone comes out with a SM platform with everything we love about FB and nothing that we hate that they could win #socpharm

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@ @ LCF&L!!! Gotham! Knew I knew your name. Ban, Bufferin, Ammens,…Keri, Comtrex…those were the days! Ha! #socpharm

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@ more like a boyfriend you should run from…;-) #socpharm

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I am really nervous that Twitter may not survive though #socpharm

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“@richmeyer: Twitter is an invaluable tool to me too. It helps me stay current on everthing #socpharm#agreed #FBseemsfakehappylotsoftime

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@ OMG…haven’t heard those initials for a long time! did u keep any of charlie’s back of the napkin ads? #socpharm

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RT @: So @ found after 1 year 30% of U.S. physicians own iPads & 28% plan to by in 6 months. Facilitating EMR adoption #socpharm

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So with all these docs loving the iPad is there an opportunity for #pharma? #socpharm

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Wouldn’t it be nice to have your PCP on FB to shed light on all conflicting health info and give you her/his 2 cents #socpharm

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Yes there is I believe some pharmas already making move to iPads for detailing but too many apps can confuse #socpharm

@ @ Shameless Lurking #socpharm ANNOUNCED TODAY #Nifty50 Top Twitter Men COMING 5/24 http” target=”_blank”>ckburgessL @ @ @ Shameless Lurking #socpharm ANNOUNCED TODAY #Nifty50 Top Twitter Men COMING 5/24 http:
//bit.ly/cPsNzH

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@ @ Let’s take this off line. Angela Lansbury for Bufferin? lol, lol, no, no napkins. Look 4 my follow. #socpharm

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Maybe one app that allows physicians to have access to all pharma comps #socpharm

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@ I’m seeing a lot of oncologists with iPads – they love them #socpharm

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Look forward to it RT @: Shameless Lurking #socpharm #Nifty50 Top Twitter Men COMING 5/24 http://bit.ly/cPsNzH

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Where iPads can really help is with MRI and X-rays instead of film #socpharm

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For docs iPads also offer advantage of CRM with patients. #socpharm

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yes i think the area of Dx and looking at xrays is very interestingRT @: Where iPads can really help is w MRI and X-rays #socpharm

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But what I learned in research last year is that a lot dont like typing with one finger on iPad while holding on other #socpharm

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Actually I recommend that you check out the MacBook Air which is like iPad with keyboard. #socpharm

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@ re: iPad & #mhealth have you seen this new approach fromTeledoc –HCP FaceTime patient consults http://bit.ly/ipZCcq #socpharm

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“@richmeyer: Where iPads can really help is with MRI and X-rays instead of film #socpharm” / we share xrays by iPhone pics w team of docs.

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I showed one to docs in office here and they went cow cookies for it. They ordered 6 of them and use them everyday #socpharm

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RT @: T3 Did everyone see @ report on physician adoption of iPads: http://bit.ly/kyX78W? #socpharm

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Yes bit integration with emed records is crucial for strategy #socpharm and that requires keyboard

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@ does this w/pharma thru partnerships RT @ Maybe 1 app that allows physicians to have access to all pharma co’s #socpharm

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wouldn’t that be nice 4patients @: @ re: iPad & #mhealth –HCP FaceTime patient consults http://bit.ly/ipZCcq #socpharm

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Pharma also has to move away from FLASH to HTML 5 that is essential for future of pad #socpharm

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Hi all, Frieda Hernandez from Siren Interactive here, joining late #socpharm

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all on #socpharm–its been fun.-have a cranky 9 yr old who wants me to put him to sleep! ;-) thanks @ for gr8 Questions 2nite!

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Did you see the top med apps by students at Harvard Med School ? http://bit.ly/j1Wxnn #socpharm

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RT @ Pharma also has to move away from FLASH to HTML 5 that is essential for future of pad #socpharm

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@ @ peace be with you and pleasant dream to the young one #socpharm–its

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This is old but what do u think abt Dept of Health & Human Svcs banning Forrest Labs ceo from pharma? http://bit.ly/lji78j #socpharm

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From what I read I guess they are trying to make an example of him ? #socpharm

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@ Would love to learn more about your experience with @ #socpharm

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The real question is will patients be hurt by their decision not to do business with them ? #socpharm

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@ @ @ Eprocrates has some great case studies #socpharm

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@ i have lot of experience w/ @ they r the #1 rated HCP mobile app over any other. great partnership opps there #socpharm

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@ @ @ Yes especially in specialty like Oncology #socpharm

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RT @: For docs iPads also offer advantage of CRM with patients. #socpharm

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@ IMO pharma (and agencies) really should do their homework on @ before they recreate the wheel w/# mhealth apps #socpharm

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@ I thought it was an interesting way for DHSS to get the attention of #pharma. Hit execs personally in their pocketbook! #socpharm

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@ Pour encourager les autres #socpharm

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In last few minutes of #socpharm anyone have anything interesting they’ve read? Any good upcoming events?

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@ agreed 100% on epocrates on both counts #socpharm

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@ Just a lot of more confusing health stories this week. #socpharm

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@ Also insurers really raking in the cash #socpharm

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Buy/build/partner decision too often = build IMHO. RT @: @ agreed 100% on epocrates on both counts #socpharm

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reading sug @ always a great reminder “page likes” dont equal “brand loyalty” on Facebook @ http://bit.ly/iJeZhb #socpharm

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Results from last weeks Armadillo races are in: Flaming OBrien Came in 1st, fharmaguy 3rd, & BigHead a distant huffy last place…#socpharm

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@ example? medicare fraud, off label marketing, etc & so on…Solomon should be in prison, not banned..R U his apologist? #socpharm

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#socpharm yes accountability re Howard Soloman, he should know he has a CIA and what his co did w illegal marketing. he should step down

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late #socpharm arrival, mom, advocate who believes in transparency and accountability its the only way #pharma can built the T word=trust

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Thanks everyone for another great #socpharm chat. See you next

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@ #socpharm hello! i have a feeling at his age they will force a retirement now to his dismay

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RT @ @ Hi! Think his Board of Directors agree w/you. #socpharm

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Upcoming #socpharm moderators @ from Purdue Pharma on 6/8 and @ from @ on 6/22

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How abt your rewriting of Rxsave history @ Huge success? one nay sayer? What planet were you on? let’s hear it big head! #socpharm

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looking forward to scrolling back thru #socpharm to see the discussion! thanks @

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@ Hi Stan! I think armadillo races are over, we usually just talk :) #socpharm

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@ Stan if u join in this chat, please treat others w/respect. We are all about discussing & learning from each other #socpharm

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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