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#SocPharm Tweetchat Transcript 3/9/2011

Posted by | 11:01pm on Wednesday, March 9, 2011

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Hello #socpharm

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Hi #socpharm

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Hey hey hey…welcome to #socpharm. My honor to be guest moderator tonight. But hoping @ is close by!

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Absolutely, I’m here. Welcome to our guest moderator @ #socpharm

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Hey Jeff and @ anybody else on for #socpharm? Pls introduce yourself.

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shouldn’t you be going for a glass of wine vs another cup of joe? :-) @ #socpharm

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If everyone would like to introduce themselves & why they are interested in #socpharm

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I’m here – my first tweetchat! #socpharm

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@ Believe it or not, I went with decaf! Wine and I’d be sleeping at 8:30pm! thanks for joining Ellen #socpharm

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@ Did you know that every time someone mentioned the FDA on #socpharm you have to take a drink?

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Kevin I saw @ sign in to #socpharm and share a nice QR article, thanks Kenneth

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@ I would love to join this chat sometime! #socpharm. Is it every Wed @ 8?

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I just poured a glass of Boddington’s – so I’m set… #socpharm

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Half of my tweets aren’t appearing in Tweetdeck, anyone else having this problem? #socpharm

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Really, Eileen? FDA FDA FDA FDA FDA :-) #socpharm

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Hi there! I’m Krista & I work in healthcare comm/PR. Interested in all things related to #socpharm. Got my glass of CA red wine handy ;)

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I’ll kick-off the official intros, please join me. I’m Kevin Kruse and I’m the co-founder of the e-Patient Connections Conf. #socpharm

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@ @ I only have a glass of water nearby tonight, lucky for me! #socpharm

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We?ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them)

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@ So glad you could join us again this week! #socpharm

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I’m going to get the first topic kicked-off, please keep sending those intros as you can… #socpharm

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I’m Ciaran Bellwoar. I started working with Eileen a month ago and am looking forward to this session. #socpharm

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@ yes!#socpharm

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Digital strategy for @ – a patient-focused education agency, committed to creating a healthier world! #socpharm

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I’ll go with MY topic first (sorry)…how big a role should “patients” have at pharma/health marketing and comm conferences? #socpharm

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@ Absolutely essential in this age of empowered patients for pharma to understand patient role. #socpharm

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Hi there! Chris Pape and I am the creative director at a digital agency here in boston @#SocPharm

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T1: Pts should have a place @ the table. They can provide insights to pharma cos & comms folks. #socpharm

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And when I say “patients” that includes family, caregivers, etc. who will be impacting care. #socpharm

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Phil here from @ #socpharm

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Hey Phil, awesome to have you. Eileen, great expansion of definition of “patient” #socpharm

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@ did u pose a Q? it’s not showing up for me. #socpharm

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OK, so that was easy…but I challenge you…How many “patients”? one panel, 10% of the audience, what’s the measure of success? #socpharm

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When Siren presents we often bring patient or caregiver to speak w/us. Thrilled to have Pat Furlong at World Orphan Drug Congress. #socpharm

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Patients are our primary audience. They need to have a big place at the table! #socpharm

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@ Hi and thanks! #socpharm Good luck tonight!

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@ i think we need to be sure that we get a healthy cross section of epatients #socpharm

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@ Nicholas, how big? #socpharm

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Q1 Role of Patients at Confs – Important but missing are the doctors would like 20% to be patient 20% HCPs but thats just me #socpharm

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Q1 Breakdown depends on focus/content of conf. If it’s more an inquiry into “patients’, higher % of patients & panels. #socpharm

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Was there a question posed? #socpharm

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Saw @ here & just wanted to say hi. Have fun, #socpharm !

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@ patients are the primary audience. As such they deserve the biggest portion of our attention. #socpharm

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Ahh, Jack weighs in with some specifics. Cool, Jack. And good point about Docs (but now we need nurses and Rx’s too, right?) #socpharm

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I think that’s a great idea @ – having the patient or family voice present helps bring topic to life. #SocPharm

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Physicians are also missing at many of these conferences. We talk about pts & docs in abstract, need to hear from them. #socpharm

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@ Hey Jane you party crasher! Pull up a chair… #socpharm

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RT @: And when I say “patients” that includes family, caregivers, etc. who will be impacting care. #socpharm

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So Kevin, about these QR codes … #socpharm

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@ Q1 At pharma conferences how should patients be represented? How many, in what role? #socpharm

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@ Hard to look away from a party called #socpharm ;-) #socpharm

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Twitter is having issues tonight so only half of tweets going into #socpharm tweets, so keep trying!

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Apologies for those not seeing all questions and/or comments. Me either! I get some tweets in Hootsuite and diff ones in Twitter #socpharm

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@ It usually brings the house down. @ can attest to that — he does it at ePatient Connections each year #socpharm

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Twitter is o_O tonight #socpharm ;)

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OK digital genius @ is bored with this topic, so on to Q2) QR codes…fad or rad? Where’s their place? #socpharm

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Well Docs & Nurses & PAs & the forgotten PharmD based on the topic; every Rx brand cares about HCPs; bring the doc bring the Rx #socpharm

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Hi! Ken Bennett, I focus on IT Innovation at Sanofi-aventis, always an eye on social! #socpharm

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Q2) QR Codes…silly fad or here to stay? See Phil’s post here: http://ow.ly/4bkeF #socpharm

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Just tried putting #socpharm into plain out regular Twitter.com & it works best for seeing all the tweets.

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1/2 Lots of potential for QR codes in my field, workplace L&D, but I’m seeing probs w them #socpharm

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QR is here to stay as mobile becomes the lifeline to social media and other web experiences. just one digital guy’s opinion. #SocPharm

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@ Hey Ken, welcome. So what do you think about QR codes? #socpharm

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2/2 Last week at airport saw 2: one went to broken link and the other hijacked me to add for buying app. #socpharm

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I am thinking about putting a QR code on a billboard. Thoughts? #socpharm

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I shall fight my inner Demon of Sarcasm on QR codes as hard as I can but will do my best to answer ;) #socpharm

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Q2) QR codes…fad or rad? One word that should be two cuecat http://bit.ly/eIiXt7 #socpharm

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#socpharm q2. QR codes…fad. AR tech so cool is on the horizon that QR codes will be obsolete

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er, that’s “ad” #socpharm

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Sorry, I’m just not seeing the questions and like everyone, only a few replies.#socpharm

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Jason here from Healthy Startups in Melbourne, Australia. My 1st time here :) #socpharm

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Q2 QRCs have their place – and I’d say they are both faddish and useful. Depends on purpose/context. #socpharm

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How can QR codes improve content delivery? @: QR is here to stay as mobile becomes lifeline to SM and other web exper #SocPharm

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RT @: Q2) QR Codes…silly fad or here to stay? See Phil’s post here: #socpharm” target=”_blank”>http://ow.ly/4bkeF#socpharm

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RT @: @ patients are the primary audience. As such they deserve the biggest portion of our attention. #socpharm

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#socpharm hi KK! Nice to see u moderating tonight :)

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@ we have done a lot of briefs on QR and a few pilots in market, it’s still emerging, but great opps exist #socpharm

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Q2 These tools are evolving – and fast. Problems are: 1) Standardization 2) Public recognition 3) Power (eg QR ver MS Tags) #socpharm

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So, @ can you give us some examples of how / where you think QR codes work best? #socpharm

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Too bad @ isn’t at #socpharm – she says QR codes are “like totally amazing!” I’m personally skeptical. :)

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Q2 I think most people r still unfamiliar w/QR codes. I work in digital & have barely used them, so what about Joe Sixpack? #socpharm

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@ @ Good question I think it allows users to get to interactive content more easily increasing education ops #SocPharm

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Hey KO nice to see you here, too! #socpharm

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Re patients at health, pharma, social media conferences – they are why we are here! #socpharm

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QR codes great on equipment, maps, patient information #socpharm

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@ I was hoping #socpharm could share some QR examples. Powerful in retail, no doubt. But .. what’s the value for pharma?

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Q2 – I jest RE cuecat ref a bit; I like QR codes for health confs on poster sessions as that adds value, billboards not so sure #SocPharm

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#socpharm q2. Augmented reality apps will allow for much more immersive experiences…QR codes are just website launchers for now

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Q2) QR codes are 10 years old now aren’t they? Still only snapped by early adopters. Most see them in mags and have no clue #socpharm

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RT @:Augmented reality apps will allow for much more immersive experiences.QR codes just website launchers for now #socpharm

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With Goggles & augmented reality emerging, QR codes just feel … a little ‘Betamax’ to me. Why not just text? #socpharm

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RT @: @ I was hoping #socpharm could share some QR examples. Powerful in retail, no doubt. But .. what’s the value for pharma?

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RT @: #socpharm q2. QR codes…fad. AR tech so cool is on the horizon that QR codes will be obsolete

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RT @: With Goggles & augmented reality emerging, QR codes just feel … a little ‘Betamax’ to me. Why not just text? #socpharm

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Q2 Its also a US thing Japan was huge with QR codes a few years back, we were late to the SMS game in the states; history = repeat #socpharm

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QR also allows u to maximize ur message & course correct the destination on the back-end relatively easily (web, video, phone) #socpharm

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Q2 You should compare QRCs with MS Tags – MS Tags offer a more dynamic backend which may offer more use in Pharmacy. #socpharm

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RT @: #socpharm AR tech so cool is on the horizon that QR codes will be obsolete <--agree, QR just training wheels #socpharm

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@ I think we definitely talk about “patients” in abstract – if we even talk about them at all. #socpharm

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RT @: 1/2 Lots of potential for QR codes in my field, workplace L&D, but I’m seeing probs w them #socpharm

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#socpharm QR codes in BBs and most people don’t know it, at least in LatAm

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#socpharm Q2: For patients? Again I’m a skeptic…hey 65 year old person with diabetes…go home and snap this code with your smart phone

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#socpharm q2. QR codes COULD tie to drug PIs, med tracker for dosing compliance, refill order launching, etc

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The other thing is, I compiled some stats I found and it looks like ~6% of US has scanned a barcode, while 75%+ have texted. #socpharm

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@ agree…QR codes won’t be used by older targets or cell phone users… #socpharm

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#socpharm RT @: q2. QR codes…fad AR tech so cool QR codes will be obsolete <- wow, on every camera phone but goes 'obsolete'?

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#socpharm q2: Ken’s comment about being able to change back-end content at best benefit I’ve heard yet. Other than cool factor of course.

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@ agree, think texting still underutilized in pharma and healthcare… #socpharm

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@ Yes, QR could be used that way, but they’re limited to URL (which can’t be changed). vs MS Tag which can do more. #socpharm

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@ Pharmacy, yes I think that’s interesting. Scan at counter for pt info or coupons while waiting for Rx. #socpharm

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@ isn’t the danger with all these techs that we are leaving older, poorer patients behind? #socpharm

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@ I work in #raredisease therapies where patients are critically important, so we talk abt them all the time :) #socpharm

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We can keep riffing on QR codes, but I promised @ we’d also chat about… #socpharm

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#socpharm the REAL prob with QR codes is that we don’t “see” them…& we’re the techy hip patients. Not likely for older &/or less techy

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LOL RT @ #socpharm Q2: I’m a skeptic…hey 65 year old person with diabetes…go home and snap this code with your smart phone

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theres got to be an extra benefit to human to go extra step and use QR code @: #socpharm q2: Ken’s comment about being able to chg

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QR is a link from mobile to other content. AR is a different way to interact with content. like this…http://bit.ly/1TDB2y #SocPharm

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NEW QUESTION Q3: So what do you think about IBM’s Watson (the Jeopardy King!)…a sign of Doctor Watson coming soon? #socpharm

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An aside: Nice slideshare on future of mobile tagging http://slidesha.re/gQFWDf #socpharm

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QR codes for savings card programs at Pharmacy #socpharm

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Very interesting RT @: #socpharm QR codes in BBs and most people don’t know it, at least in LatAm

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#socpharm Q3: Here is the link to Time magazine story suggesting AI doctors from Watson machinehttp://ow.ly/4bkAn

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In my opinion, QR codes have not been yet useful in Pharma, everyone is still trying to figure it out. #socpharm

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@ Like this too. Code becomes standard REMS component. Does Tom Abrams know about QR? #socpharm #fdasm

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TY! RT @: An aside: Nice slideshare on future of mobile tagginghttp://slidesha.re/gQFWDf #socpharm

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Q2 @ @ SMS is ubiquitous; stats on lower income & also minorities ownership of mobile phones is stunning #socpharm

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Q3: Doctor Watson? I don’t think so. When he screws up he does it with epic proportions. #socpharm

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RT @: SMS is ubiquitous; stats on lower income & also minorities ownership of mobile phones is stunning #socpharm

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#socpharm I want to see QR codes on TV commercials to drive consumers to website “effortlessly.” Already happening across the pond.

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@ Q3 No! The point of social/ tech in medicine is to boost the personalisation of care. In that regard Watson = fail #socpharm

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@ we are still far behind in LatAm….. we definitively need to catch up, there´s lots of potential here #socpharm

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@ … and now Facebook available via SIM card; don’t need smartphone for mobile #socpharm

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Gr8 re REMS & LOL RT @ @ Like this too. Code becomes standard REMS component. Does Tom Abrams know abt QR? #socpharm

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#socpharm Remember when you first saw barcodes 4 years I had no idea what they were for. QR codes provide computer readable data #priceless

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RT @ want to see QR codes on TV commercials drive consumers to website effortlessly.Already happening across pond. #socpharm

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@ @ Funny Tom Abrams comment…maybe they’ll release guidance on QR codes this quarter? #socpharm

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@ @ that’s the real challenge: balancing Public recognition factor; Power of what can be done; Obsolescence #socpharm

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RT @: RT @ want to see QR codes on TV commercials drive consumers to website effortlessly.Already happening across pond. #socpharm

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.@InfoMedics raised Q3 from this article http://ti.me/hLGSn7 #socpharm

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#socpharm Q3: Doctor Watson? Don’t we already have Doctor Google? ;-)

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Q3 More likely that AI will be rejecting insurance claims of medical treatment way before determining that treatment #socpharm

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@ Can’t find the stat now, but ~48% of QR scanners use Droid, ~27% use iPhone, and ~4% use BB. #socpharm

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@ thanks Eileen, great to hear! #socpharm

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@ This quarter century? #socpharm

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And for using Tom Abrams in #socpharm we all have to chug :)

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its that google googles again! @: @ but ~48% of QR scanners use Droid, ~27% use iPhone, and ~4% use BB. #socpharm

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#socpharm Q3: Scary thought, Jack! Good point…the invisible flow chart could just have one big line sending everything to “not reimbursed”

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Watson is a medical assistant tool. It’s up to the medical professionals ALWAYS to make the decision based on information provided #socpharm

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Q3 Watson probably uses QR codes to play pranks – hacks into backend and redirect the URL to naughty sites ;) #socpharm

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@ we are way behind here in Australia too. Very few hospitals, health care, pharmas using social media #socpharm

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@ How does it work in Japan? Are QR codes more standardize there? #socpharm

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@ I agree. As an assistant or medical knowledge database, there may be a use for Watson in medicine. #socpharm

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Q3. #ibmwatson may be great for treatment options based on diagnostics, but we know patient outcomes improve on intangibles #socpharm

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@ @ Soon you won’t need QR to drive from TV to Web:http://cot.ag/f4jRR1 #socpharm

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Q3. I blogged on implications of #ibmwatson for edu, feel similarly about medicine… focus on the human factor as tech improves #socpharm

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#socpharm Q3: I’m actually surprised we aren’t already using a doc watson. There are tons of evidence based diff diag charts and Rx rec’s

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@ we need to change that! Hopefully the internet and SM and this chats will allow us to so #socpharm

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RT @: Im surprised we arent already using a doc watson. There are tons of evidence based diff diag charts and Rx recs #socpharm

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RT @: QR is a link from mobile to other content. AR is a different way to interact with content. like this…http://bit.ly/1TDB2y #SocPharm

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#socpharm Q3: Re: human & emotional factor… reminds me of those teddy bear robots coming out of Japan. People actually seem to like them!

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@ Those bears are just creepy! #socpharm

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RT @: QR is a link from mobile to other content. AR’s different way to interact w content EX:http://bit.ly/1TDB2y #socpharm

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@ we definitely need evangelists on the patient, doctor and pharma side #socpharm

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Q3 I had physicians discuss Watson over on MDchat a few weeks ago. After the chat I can add the link if anyone’s interested. #socpharm

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#socpharm mostly lurking this week, in between my kettlebell reps (its the latest workout fad)

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@ but don’t you think they are kinda scary? #teddybears #socpharm

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RT @: @ we definitely need evangelists on the patient, doctor and pharma side #socpharm

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@ Predicted FDA guidance: If pharma uses a QR code, it must also mail patient a phone that links to the PI QR code #socpharm lol

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@ Yes, definitely pass the link around. That would be great. #socpharm

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@ Can you share that blog link with us? #socpharm

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@ yes please! I would like to read it! #socpharm

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@ RE: the robot bears – you should check out what @ has to say about them. She’s got an important view on that. #socpharm

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yes, for those who asked…animatronic bears freak me out…kind of like the clown in Poltergeist and that puppet in Twilight Zone #socpharm

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Please do! @ #socpharm

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RT @ Predicted FDA guidance: If pharma uses a QR code, it must also mail patient a phone that links to the PI QR code #SocPharm

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So, I don’t feel like starting a new topic with the time left. @ or anyone, tell more about AR stuff. Educate us! #socpharm

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RT @: @ Predicted FDA guidance: If pharma uses a QR code, it must also mail patient a phone that links to the PI QR code #socpharm lol

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RT @: Predicted FDA guidance: If pharma uses QR code, it must also mail a phone that links to the PI QR code #socpharm #socpharm

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MDchat on IBM?s Watson and Physicians on Twitter http://hisoc.us/evsNkW #socpharm

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RT @: MDchat on IBM?s Watson and Physicians on Twitter #socpharm” target=”_blank”>http://hisoc.us/evsNkW#socpharm // TY Phil! :-)

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RT @: MDchat on IBM?s Watson and Physicians on Twitter #socpharm” target=”_blank”>http://hisoc.us/evsNkW#socpharm

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Great blog + video of dozens of Japanese scanning a new Disney QR campaign .. in 2009 #socpharmhttp://cot.ag/gGbByR

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@ speaking of patients and conferences, what’s the plan for ePatientConnections in Europe? Please share deets. #socpharm

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#socpharm #AR apps are coming to launch 3d immersive experiences…think device demos, drug application (patches, etc)…virtual practice!

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@ what was the basic answer…how does doc brain work different than algorithm, what was the answer? #socpharm

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it’s the middle of the day on Australia: time to head back to work. Thanks all! #socpharm

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AR QR and Infrared depth is the future of medicine video prototype http://www.youtube.com/watch?v=Zw_6o7AuBzk #socpharm Enjoy

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No more injections into an orange? @: #socpharm #AR apps are coming to launch 3d immersive experi? (cont) http://deck.ly/~81RfQ

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One use for AR could be edu-tainment for patients. Make the info intrctiv/fun to learnhttp://www.youtube.com/watch?v=00FGtH5nkxM #SocPharm

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RT @: @ we definitely need evangelists on the patient, doctor and pharma side #socpharm // Lets go for it!

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Thx @ for asking…Plz spread the word…e-Patient Connections Conf is heading to Europe. Barcelona on June 20-21. #socpharm

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Website for e-Patient Connections EU is http://ow.ly/4bl5U #socpharm And yes we plan for A LOT of patients!

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RT @: MDchat on IBM?s Watson and Physicians on Twitter #socpharm” target=”_blank”>http://hisoc.us/evsNkW#socpharm

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RT @: Plz spread the word…e-Patient Connections Conf is heading to Europe. Barcelona on June 20-21. #socpharm

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#socpharm I’ve been talking with #AR companies looking for corporate partners to create use cases for learning…any pharma interested? :)

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@, @, @, @ Thanks for the entertaining #socpharmchat tonight. #socpharm

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RT @: Website for e-Patient Connections EU is http://ow.ly/4bl5U #socpharm And yes we plan for A LOT of patients!

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Whoa RT @ AR QR and Infrared depth is the future of medicine video prototypehttp://www.youtube.com/watch?v=Zw_6o7AuBzk #socpharm Enjoy

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Ahh @, the Magic Mirror for anatomy. Very cool #socpharm

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ePatient Connections Europe looks great @: http://bit.ly/hF6GJz #socpharm

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@ A bunch of different ways to answer…but common one relates to: analog brain versus digital computer. #socpharm

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Thanks to all #socpharm It was my first time here and it was an eye opener :-) see you next week!

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@ The impact on patient ed of AR could be enormous. Thanks for sharing! #socpharm

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Sorry to have been so quiet tonight–def. learning a lot from the crew. Gotta scoot–have a great weekend all :) #socpharm

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RT @: Website for e-Patient Connections EU is http://ow.ly/4bl5U #socpharm And yes we plan for A LOT of patients!

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@ Another way of saying it: the brain can make ‘leaps’ (intuition) which computers aren’t as cut out for. #socpharm

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@ what’s the percentage breakdown of mobile devices with #AR ? #socpharm

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I wish there were more innovation grants/funds to explore AR, QR codes, etc. etc in health. Conservative industry won’t push. #socpharm

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Thanks for the fun all! @ @, @, @, @ @ @ #SocPharm

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Let me know if you need some docs! RT @: Website for e-Patient Connections EU ishttp://ow.ly/4bl5U #socpharm

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Here r a few medically related demos of #ar http://t.co/RzM4qQY #socpharm

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@ The overall answer is basically: it’s not an either/or, but rather collaboration b/w the brain & computer. #socpharm

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@ that’s partly what Healthy Startups is about. I’m an evangelist! #socpharm

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Big thanks to @ for guest moderating & coming up with great questions. #socpharm

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@ Doctor Watson would work if it had the empathy-3100-plug-in-modulator come as standard #socpharm

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Thanks for letting me crash. Congrats on the book Kevin! #socpharm

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Good night & good #socpharm chat everyone. Thanks @! Cheers!!

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My blog post on #ibmwatson implications for education http://t.co/h0IS1oS #socpharm

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I mean, congrats on the book @ ! #socpharm

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#socpharm With a minute to go just want to say THANK YOU for all your participation. Fun. And thx to @ for her chat leadership!

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I’ll post the transcript tomorrow & send out the link, thanks again @. #socpharm

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Great stuff tonight, thx all for QR + AR discussion on #socpharm. Nice work @!

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RT @: My blog post on #ibmwatson implications for education #socpharm” target=”_blank”>http://t.co/h0IS1oS#socpharm

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Thank you! RT @: #socpharm With a minute to go just want to say THANK YOU for all your participation. Fun. And tx to @

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@ how many Androids are there? :) best #AR device for now #socpharm

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RT @: Here r a few medically related demos of #ar http://t.co/RzM4qQY #socpharm

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TY Too! @: Thanks for the fun all! @ @, @, @, @ @ #SocPharm

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RT @: RT @: Here r a few medically related demos of #ar #socpharm” target=”_blank”>http://t.co/RzM4qQY#socpharm

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@ And when I’d buy teh 3100-modulator for empathy Steve Jobs would release the 3500 model! #socpharm

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@ likewise! #SocPharm

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RT @: TY Too! @: Thanks for the fun all! @ @, @, @, @ @ #SocPharm

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Great chat @ !! #socpharm g’night all!

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We have @ and @ as guest moderators in upcoming weeks so be sure to check in on Weds at 8 pm EST. #socpharm

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Save the Date! #ePharma Summit West is coming to Santa Clara on July 25th-27th. Hope to see you for some fun in Silicon Valley! #socpharm

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Good night all! Thanks again. #socpharm

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Über thanks @ for guest moderating #socpharm

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Good night all. Fun time. Jane, Raleigh,instructional designer, trainer, author #socpharm” target=”_blank”>http://amzn.to/eQEAjO#socpharm

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Joined my first #socpharm chat Thanks @ @ and every one else fun

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@ Hi Kevin! Sorry i missed your chat #socpharm

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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