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#SocPharm Tweetchat Transcript 3/23/2011

Posted by | 11:17pm on Wednesday, March 23, 2011

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Welcome to tonights Social Pharm chat. I’m Rich and guest moderator. Please intro yourself #socpharm

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All opinions in this chat are from individuals and not representative of any company, brand or agency #socpharm

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thanks so much for moderating tonight! I’m Eileen & am all about #socpharm & #rarediseases

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Are you and I the only ones here ? #socpharm

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@ sometimes it takes a few minutes for people to join. If we raise a topic they might chime in! #SocPharm

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#socpharm What does everyone thing about the FDA delaying SM guidelines ? What effect will this have on most DTC marketers ?

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Now that I’ve taken a sip of my Shiraz cause u mentioned the FDA… No difference #socpharm

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Companies r very much acting without guidance trying to do the best they can in vacuum. It’s actually gr8 to see #socpharm

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@ I agree I am afraid a lot will use it as excuse not to move ahead with SM #socpharm

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Think the examples of other pharmaco/biotechs using SM has inspired action. #socpharm

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@ Yes some are but the conservative are not (i.e. Amgen, Lilly) #socpharm

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interesting that they would say only a few days before quarter ends that they will be realizing something – just do it do it :) #socpharm

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@ Yes but Pepsi’s failure may spook some and say “see SM is not it’s cracked up to be” #socpharm

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@ their loss! The others who are taking sm risk will benefit. #socpharm

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@ Yes and in addition they are going to gain valuable learning experiences #socpharm

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@ we’re having #socpharm tweet chat – what do u think of upcoming FDA guidance?

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@ http://bit.ly/eKBRi3 #socpharm

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@ no worries! Some nights it’s slow :) I’m always happy to chat w/ you #socpharm

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@ Assuming 3 = #socpharm quorum :) : I think that ove start line a bit closer.

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@ Did you see that consultant said “not to believe Manhattan Research ? #socpharm

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watching very closely—>HealthTap Raises $2.35 Million To Help People Manage Their Health http://bit.ly/fdmpZI via @ #socpharm

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@ LOL! Tx – anything you’d like to chat about? #socpharm

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@ @ Be interesting to see where they come out. What type of tools ? #socpharm

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Average medication compliance rates in developed countries of just 50%..will pharma get more serious about compliance ? #socpharm

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@ I did see something about that in the stream. Guess all data can be skewed but I’m a big fan of @ #socpharm

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@ (cont.) But perceived #socpharm issues still prevalent in many orgs. Black&white rules asked = “Be careful what u wish 4″ risk

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@ @ I am too their research is great and doc who said they were not had self interests #socpharm

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@ is there any chance that social guidance lives up to the anticipation? #socpharm

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Did everyone see the Comscore data on lift of pharma Rx site lift ? #socpharm

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@ big focus at #SXSWH was behavior change – think everyone is realizing adherence is key #socpharm

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@ absolutely agree – what’s that curse – “may u get exactly what u wish for?” #socpharm

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Heck no! RT @: @ is there any chance that social guidance lives up to the anticipation? #socpharm

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@ @ yes all excuses gone #socpharm

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Love the annual comScore report! When I get a minute next week planning to blog on it #socpharm

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@ Sounds like a #socpharm confessional session for socmed naysayers! :) Not sure it’s right place/time for me. On vacation #iSad

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@ Keep in mind that it’s skewed. People who go to pharma product websites are most likely going to get an Rx #socpharm

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@ good caution, but still some nice results #socpharm

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@ The sad truth is that #socpharm is way out in front, so much so that outdated guidelines may be worse than now #socpharm

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@ join us another night – we’re here every Wed from 8-9 pm ET. enjoy vaca! #socpharm

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@ @ You may be right marketing on the web is moving very fast #socpharm richmeyer: @ Yes it is #socpharm

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@ Also: “May you live in interesting times” – my suggested legal/reg warning on footer of any #socpharm proposal docs :)

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Might startle some. Spark reconsideration of social media as a driver http://bit.ly/eKBRi3 #socpharm // cc: @ @

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@ that’s a legitimate fear. We’ve done fine without specific “web guidance”. But some parameters would be nice. #socpharm

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Love it RT @ “May you live in interesting times” – my suggested legal/reg warning on footer of any #socpharm proposal docs :)

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@ OK. Thanks (again) for #socpharm invite. Will try to attend – if matchstick eye props work ok.. G’night

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Web marketing is moving sooo fast right now and companies need people who know and understand Internet marketing #socpharm

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@ I don’t know if it’s ever quite as straight a line (when taking credit for successes too) What do u think? #socpharm

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@ true – if u can only pick one skill to hire & a? #socpharm

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@ I think digital with understanding of marketing #socpharm davidjakubiak: Have bail couple minutes early all, talk soon! And thanks! Go Badgers. #socpharm

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#socpharm SlideShare presentation : Where is the lifeguard for the marketing tal… http://slidesha.re/fzDQRM

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@ yes the understanding of how to market using digital is key. #socpharm

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thanks to @ for moderating #socpharm tonight – it’s always a pleasure!

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Join us next Wed at 8 pm when @ from @ will be guest moderating #socpharm

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@ #socpharm Reality, it’s not straight correlation; sadly, too many think & sell as if it should be. True disservice, IMO.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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