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#SocPharm Tweetchat Transcript – 2/2/2011

Posted by | 11:17pm on Wednesday, February 2, 2011

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Who is ready to talk #pharma marketing & sm? It’s time for the #socpharm tweetchat people. Please introduce yourself…

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Sorry if you were looking for @ but he had to push back his guest moderation until next Wed #socpharm

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We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them).

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Hi, Tina Chiodo, clinical research consultant interested in pharma marketing, social media.. thanks @ for the reminder #socpharm

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I work for Siren Interactive we are experts in marketing #raredisease therapies. Pharma marketing & sm is among my favorite topics #socpharm

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T1 @ wrote great blog http://bit.ly/fE8jm9 What do you consider the low-hanging fruit in pharma marketing & sm? #socpharm

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whats the subject tonite? #socpharm

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@ Hi Craig! T1 What do u consider low-hanging fruit in pharma marketing & sm? #socpharm

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k. thanks #socpharm

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@ is having tweetchat probs. Here’s the first topic: What do u consider tlow-hanging fruit in pharma marketing & sm? #socpharm

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i would say basic disease awareness #socpharm

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Hi all– jumping in a little late! I liked the angle @ took b/c it highlights nonbranded potential with pharma sm. #socpharm

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I’m always interested in the educational / disease awareness sites #socpharm #socpharm

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@ i’d consider low-hanging fruit social media guideline counsel and tutorials #socpharm

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@ Good one! I’d also go for SM monitoring: listening to what’s being said out there about your brand/competitors. #socpharm

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& how anti pharma activists deride them RT @: I’m always interested in the educational /disease awareness sites #socpharm #socpharm

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And, I must say, there are some interesting domain names chosen for the these sites! #socpharm

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@ It’s interesting because working in the #raredisease space, often the pharma sites are among the ONLY sources of info. #socpharm

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@ completely, yes. i don’t know how i could forget monitoring. my life is consumed by it, ha. #socpharm

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Get those emails! RT @: @ not sure about low hanging, but always intriged w/ poss to support RM #socpharm

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@ hi #socpharm late to the game but here!

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re: monitoring…any good examples of turning results of monitoring into action? #socpharm

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Good question RT @: re: monitoring…any good examples of turning results of monitoring into action? #socpharm

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@ #socpharm Agree. My sister just diagnosed with cancer and true to form, she’s now connected

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Hi all! Frieda Hernandez here from Siren Interactive interested in all things #socpharm #fdasm #epharma #ePatCon #epatient #raredisease

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RT @: @ i’d consider low-hanging fruit social media guideline counsel and tutorials #socpharm

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@ I have a couple of examples listening & hearing language of how pts talk about disease/drug diff from client-speak. #socpharm

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low hanging fruit re: #socpharm utilize social share tools on websites. easy way 4 others to share content w/out pharma doing it themself

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@..can you point me to links or share? would love to see them. #socpharm

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@ Great point, if the sharing is appropriate. Not necessarily all pages/sites are worth sharing on FB! #socpharm

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@ that said, i’ve done everything from creative redesign to optimization of channel mix based on monitoring results #socpharm

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@ To use @‘s favorite term – the content needs to be shareworthy! #socpharm

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Agreed RT @: low hanging fruit re: #socpharm utilize social share tools on websites. easy way 4 others 2 share pharma content

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@ That is so cool to hear! #socpharm

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RT @: @ To use @ favorite term – the content needs to be shareworthy! #socpharm

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@ 100% agree not all content is appropriate to share/post on FB, share tools allow private email info to others also #socpharm

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let ask differently….can you give me an example of how it was done? #socpharm

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@ Excellent clarification. #socpharm

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@ Re: Monitoring. So important and right there at your fingertips. We’ve used it to inform search strategy #socpharm

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has anyone using a share widget on a pharma site gotten a significant response? #socpharm

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@ Hi Arly! Define significant. #socpharm

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@ thanks. many mktr’s are blinded by Facebook; they forget sharing also happens across a multitude of private channels #socpharm

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@ I’ve seen some nice numbers, not nec significant percentages of overall site visits, but for #raredisease every1 counts! #socpharm

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of course unbranded is another story depending on the content #socpharm

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Need to sign off early tonight — enjoying learning from you all. #socpharm

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i’m with @ on monitoring leading to better/greater advocacy/blogger outreach and peer–>peer programming (channel agnostic) #socpharm

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@ @ It depends on how valuable content on brand site is & as @ noted sharing happens via email too #socpharm

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SM monitoring talk leads to T2 post on Best SM Monitoring Tools http://bit.ly/gT8O4l Personal experiences? #socpharm

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@ tools shmools. @ is the ultimate #socpharm tool customizes to specific whitelist / blacklist AEs until #FDASM happens

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@ Tell us what you really think :) #socpharm

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Anyone use Listen Logic? What do you think? #socpharm

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Hi, Brent Rose jumping in late…story time went long…#socpharm

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@ Hey there! We’re talking favorite sm monitoring tools #socpharm

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@ No sorry, we tried a bunch of different ones & found for our unique needs, we use some basic tools & human intelligence #socpharm

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@ anything outside of customizing whitelist/blacklist AEs that you find particularly beneficial for pharma SM monitoring? #socpharm 1:40

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@ ha. it’s all about signal: noise ratio. I had a love affair w/ @ & some other tools, but #Radian6 wins #socpharm

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@ def monitor for trends. patient – HCP dialog painpoints, confusion re dosing, i just meant that radian6 best fits reg needs #socpharm

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Glad @ @ are on, see What pharma can learn from Comcast: http://bit.ly/f1UJ2a Any pharma using sm 4 cust svc? #socpharm

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Late to chat, but v helpful RT @ SM monitoring talk leads to T2 post on Best SM Monitoring Tools http://bit.ly/gT8O4l #socpharm

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@ i liked Listen Logic back in the day. nice #UI. the issue is just pricing competitively for bulk results & digging deeply #socpharm

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Thx Eileen RT @: see What pharma can learn from Comcast: http://bit.ly/f1UJ2a Any pharma using sm 4 cust svc? #socpharm

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RT @: @ does Radian 6 give you a headache? it seems cumbersome to me, lots of raw info to analyze vs. say Buzz metrics? #socpharm

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I’m interested in hearing everyone’s thoughts on who is doing it best. #socpharm

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many HCP portals now are “cus. service” based Novo, Pfizer, JnJ eye care, etc RT @ pharma using sm 4 cust svc? #socpharm

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@ True, excellent point. That mind of yours is so sharp! #socpharm

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doing what best? loaded question Kurt! LOL RT @ I’m interested in hearing everyone’s thoughts on who is doing it best. #socpharm

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@ hahaha i loaded up on Omega3s today. #SalmonBrain #SocPharm

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Time for me to hop off and get the twins to bed, but great chatting everyone! #socpharm

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@ http://www.novomedlink.com/ blows me away. big fan #socpharm

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@ def agree @ can be dizzying, but if you get a tutorial from a research ninja (@seangelles is mine), you’ll be set #socpharm

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@ in addition Novo’s new http://www.cornerstones4care.com/ for patients is pretty well done. both offer “service” #socpharm

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@ @ yes! ha @ how #socpharm can go to food chat and not be entirely a tangent. winter cures: almonds, avocado, salmon!

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@ disclaimer- i did NOT work on either of those Novo sites, i just really think the UX & content is top notch #socpharm

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@ goodnight! nice to talk to speak w/ you #socpharm

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Tx for sharing wasn’t aware of that one. RT @: @ http://bit.ly/i8al4C blows me away. big fan #socpharm

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Thanks everyone for another lively chat. Next Wed at 8 pm ET we have @ guest moderating, then Feb 16 @ #socpharm

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I missed it this week:-( #socpharm

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As always, please send any questions or topic ideas my way. #socpharm

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@ Don’t worry there’s always next week! #socpharm

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@ @ wow i hadn’t seen http://www.novomedlink.com – so fantastic! not such a fan of cornerstones4care, though #socpharm

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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