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#SocPharm Tweetchat Transcript 2/17/2010

Posted by | 9:50pm on Wednesday, February 17, 2010

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Q1: what do we all think about @ blog on social capital? who has influence for pharma and HC? #socpharm http://bit.ly/ctmnk2 2/17/2010 19:01

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Q1 Widespread influence for pharma and healthcare IMO would be patients and providers #socpharm

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Hi @ thanks for guest moderating #socpharm while I’m on vaca. Taking part on iPhone!

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so glad u r able to join! @: Hi @ thanks for guest moderating #socpharm while I’m on vaca. Taking part on iPhone!

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who do u think most infulential?@mkmackey: Q1 Widespread influence for pharma and healthcare IMO would be patients and providers #socpharm

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Interesting because it used to b KOLs who r academic DES. Changing-On Sermo most influential derm is single practitioner in Hawaii #socpharm

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Sorry DES shouldve been docs! #socpharm

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How did they arrive at that conclusion? the most influential dermatology physician apart from scripting? #socpharm

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Q1: @: Interesting because it used to b KOLs who r academic Docs …now practioners? why do u think? #socpharm

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Sermo sales rep said this derm’s comments were most highly rated within the community. She was seen as leader. #socpharm

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so how do we measure influence of docs? scripts or ?? Q1: social capital for pharma and HC? #socpharm http://bit.ly/ctmnk2

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Hi Frieda Hernandez joining late #socpharm

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feeling like longtail coming into play? RT @: How did they arrive at the most influential derm MD apart from Rxing? #socpharm

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welcome! we’re talking about who has social capital in pharma and hc? @: Hi Frieda Hernandez joining late #socpharm

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Good question #socpharm. I think those who can influence others script writing behaviors.

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If you consider other industries w/ leadership in communities influence effects best practices. Interesting convo #smchat #socpharm

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i like that @: influence effects best practices?? Interesting convo #smchat #socpharm

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@ 1st response didn’t go thro on search! Sermo sales rep said this derm had highest ratings& leadership role w/in community #socpharm

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Patients are very interested in medical education and treatments and more vocal with social media outlets #socpharm

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Q2: Why isn’t there more texting4health given the widespread use mobile phones in US and worldwide? any good examples? #socpharm

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@ Especially the rare disease community & other empowered patients who can yield enormous influence online #socpharm

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I like this definition of influence – the ability to inspire action & measure it #socpharm #socpharm

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do u think epatients can do that? RT @: like this definition of influence – ability to inspire action & measure it #socpharm

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I think permission & accurate list/contact info still an impediment to texting 4 health #socpharm #socpharm

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@ I get mobile alerts from CDC & am abt to cancel cause they r so random: from STDs to snacking healthy to handwashimg #socpharm

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@ So relevance also a problem re:mobile #socpharm #socpharm

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The CDC alerts aren’t targeted enough to be of value to me. #socpharm

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not enough value in texting for epatients? @: I think permission & accurate contact info still an impediment to texting #socpharm

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RT @: I like this definition of influence – the ability to inspire action & measure it #socpharm #hcsm

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what if it was for a condition that u were interested? RT @: The CDC alerts aren’t targeted enough 2 be of value 2 me #socpharm

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@ right it has to be very targeted. Liked the borders coupon texts I used to get. Knew what to expect from them. #socpharm

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Q3: R there other better mobile persuasion opportunities for hc /pharma beyond texting4health that can reach mass and influence? #socpharm

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@ think text alerts would be great for med reminders. #socpharm

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what about also for info gathering? or simple journaling? @: think text alerts would be great for med reminders. #socpharm

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@ epatients very influential with each other in #raredisease. Just have a look http://bit.ly/9DNa4i #socpharm #socpharm

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having trouble opening link…thanks @ #raredisease #socpharm #socpharm

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@ Good ideas. Especially when trying to change behaviors. #socpharm

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Can we help them be more influential? influence MDs? @: @ epatients very influential with each other in #socpharm

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So why isn’t mobile even bigger in influencing health behavior? @: mobile good esp when trying to change behaviors. #socpharm

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Hey, ya’ll…jumping in for a bit. #socpharm

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@ Don’t know, it should be! For ex keeping food journal 4 weight loss or people w/diabetes. Think it will grow in time #socpharm

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great…we’ve been talking abt social capital and mobile texting4health and other mobile persuasion RT @: Hey, ya’ll..#socpharm

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@ @ Been wondering same thing about mobile re: behavior. #socpharm

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@ good question. Maybe because my phone is an extension of me and I don’t want 2b reminded not to have a cookie? #socpharm

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@ @ Pregnancy…have you guys seen the text4baby thingy? GE, I think. #socpharm

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@ LOL, but if u r ready to eat healthy then it can be seen as useful tool/partner #socpharm

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AgreedRT @: @ gd? Mayb bcuz my phone is an xtension of me & I dont want 2b reminded not to have a cookie? #socpharm

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Agreed. Comes down to the right message/tool at the right time. I do think that there’s value. #socpharm

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@ Heard about but don’t know details can u share? #socpharm

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AH!!! so we don’t really want to be healthier? @: I don’t want 2b reminded not to have cookie? #socpharm

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Hello, joining late. Hope everyone is great! #socpharm

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no…is it reminder to eat right 4preg? @: @ Pregnancy…have u guys seen the text4baby thingy? GE?. #socpharm

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@ I think mobile great for pregnancy apps. Motivated consumer, right demo, wants to be healthy #socpharm #socpharm

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welcome…what do u think about mobile persuasion? what’s the best near term opp? RT @: Hello, joining late. #socpharm

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@ http://bit.ly/9mo0nK J&J, not GE #socpharm

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2 Eileen’s point. Need 2 B engaged for value. Agree on needing right demo/motivation. Anyone have data on mobile segmentation? #socpharm

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I think if info provides value it is welcome and not an intrusion. Content must be relevant and show value for #mobile. #socpharm

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gr8 idea…a what u can expect mobile reminder each week! RT @: @ http://bit.ly/9mo0nK J&J, not GE #socpharm

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@ Great idea but wonder if like CDC alerts they will be targeted enof to be of interest. Would love 2 c results. #socpharm

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@ @ Have also seen lots of discussion re: mobile for ADHD/ADD teens for Rx reminders. #socpharm

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We’re back to content w context? @ what do u think? @: I think Content must be relevant, show value 4 #mobile #socpharm

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Does text4baby have specific goal? #socpharm

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@ Yeah me, too, but also agree with @ that it’s a motivated community…makes a big difference, yes? #socpharm

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FDA Social Media Guidelines – Top 7 WOMMA Social Media Recs http://ow.ly/18uX6 . Access full PDF http://ow.ly/18uFT #FDASM #SOCPHARM #HCSM

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looks like its educational for first time mom’s RT @: Does text4baby have specific goal? #socpharm

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@ @ You sure you want to get me started on that ;-) #socpharm

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My sister, NP, always tells young women to set daily phone reminder to take pill. #socpharm

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KFSN says: goal is to reduce premature births. Cell phone companies have agreed to wave all fees to receive the texts. #socpharm

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couldn’t resist context for content even on mobile! :-) RT @: @ U sure you want to get me started on that ;-) #socpharm

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thx u! RT @: KFSN says: goal is to reduce premature births. Cell phone cos have agreed to wave all fees 2 receive texts. #socpharm

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@ Yeah, dumb teens ;-) #socpharm

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RT @: Does text4baby have specific goal? see http://bit.ly/bFpDtd Path of the Blue Eye case study #socpharm #socpharm

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Thx! RT @: @ In-depth case study on text4baby here: http://pbeye.info/3Ac #socpharm

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@ cool, teens are at risk for preterm births & otherwise hard to reach. #socpharm

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RT @: RT @: Does text4baby have specific goal? see http://bit.ly/bFpDtd Path of the Blue Eye case study #socpharm

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texting and driving very scary but really scary for ADHD teens! :-) RT @: @ Yeah, dumb teens ;-) #socpharm

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sorry we didn’t get to talk abt this RT @: FDA Social Media Guid– Top 7 WOMMA SM Recs http://ow.ly/18uX6 #FDASM #SOCPHARM

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Ok, that was brief but fun…next time, will make a point of joining #socpharm earlier!! Thanks, ya’ll and have a great evening ;-)

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Thanks so much for guest moderating #socpharm @ & raising such great topics. I’m going back to the beach & my mojitos!

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@ to the rescue! thx! @: Does text4baby have spec goal? http://bit.ly/bFpDtd Path of the Blue Eye case study #socpharm

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thans for joining! :-) RT @: Ok, that was brief but fun…next time, will make a point of joining #socpharm earlier!!

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@ Here’s a better link to #raredisease patients on Facebook mad at Gov Schwartzenegger #socpharm

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enjoy vacation -have a mojito for me! ;-) @: Thx much 4guest moderating #socpharm I’m going back to the beach &mojitos!

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thank you ! RT @: @ Here’s a better link to #raredisease patients on Facebook mad at Gov Schwartzenegger #socpharm 2/17/2010 20:05

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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