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#SocPharm Tweetchat Transcript 2/16/11

Posted by | 10:25pm on Wednesday, February 16, 2011

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Welcome to the #hcmktg & #socialmedia pharma chat (#socpharm). Please intro yourself & why you are interested in #hcsm. I’m Jess Seilheimer

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We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them)

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we are sharing valuable tweet space w/ @ tnt as they sponsor their 1st chat # #RxSave http://bit.ly/eraSiy #hcsm #socpharm

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@ Thanks so much for guest moderating while I’m at #hba event – will be chiming in #SocPharm from phone :)

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I’m going to do my best to toggle back & forth from @ #rxsave and #socpharm –highly interested in both. Everyone else?

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@ I’m doing the same! #socpharm

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Timely T1 New Facebook Pages redesign & functionality- Who has played around w/it & become familiar over the past few days? #socpharm

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T1 Must admit I haven’t looked into FB redesign. I think @ had a good post I’ve been meaning to catch up on. #socpharm

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@ my pleasure! Thanks for asking, lots of #hba events lately. #socpharm

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2 great posts do a great job of summing up the #facebook changes http://bit.ly/gHJ30I @ http://bit.ly/eB2GWJ @ #socpharm

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@ multitasking btw #rxsave, #socpharm & work! haaa.

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@ Yes @‘s post is very detailed. I would reccomend you read it very slowly. Twice. it’s heavy but neccessary. #socpharm

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Hi – just joining #socpharm. Don’t see many tweets, is fail whale out tonight?

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you def get the #goldPharma star tonight :) RT @ @ multitasking btw #rxsave, #socpharm & work! haaa.

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Thanks for the add’l reading homework ;) RT @: 2 great posts do a great job of summing up the #facebook changes #socpharm

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@ hey there, we are here, all multi tasking between #rxsave. #socpharm T1– facebook pages redesign/functionality

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had to ditch the ipad in order to follow both #socpharm and #rxsave

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FB changes are such an issue when pharma has carefully crafted message & ISI! #SocPharm

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Thanks @ – I’m seeing tweets now :) #socpharm #rxsave

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Given the functionality changes w/in the #facebook pages, ie: 1- keyword blocking, wonder if some might term #semantic filtering? #socpharm

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Hi I’m Jeremy from @ #socpharm

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Strike 1 for Apple. RT @ had to ditch the ipad in order to follow both #socpharm and #rxsave

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sorry to be lame #socpharm, eyes fixed on AZ’s chat….

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T1 Redesign is huge opportunity for Pharma to actually engage in social media…though ISI is more difficult to show now #socpharm

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Maybe we should make the AZ Rx Savings chat a topic for next week? Very interesting to watch. #socpharm

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@ great idea #socpharm

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@ @ @ thanks for joining #socpharm it’s a multi-tasking type of night w/ #rxsaves no worries!

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@ w/custom tabs, you can actually designate your #facebook “landing page” now. It’s actually easier to show ISI 1st #socpharm

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#socpharm dumb q i always wanted to ask: if a trained rep can walk into an office and chat, why can’t I do the same think online?

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@ For instance: Latisse has a custom tab- immediately directs to ISI before you ‘like’ the page http://on.fb.me/ibwX0o #socpharm

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RT @: #socpharm dumb q i always wanted to ask: if a trained rep can walk into an office and chat, why can’t I do the same think online?

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RT @: Maybe we should make the AZ Rx Savings chat a topic for next week? Very interesting to watch. #socpharm

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@ i’d love some #socpharm feedback on my #Quora of yesterday re: accuracy of health info online– http://bit.ly/eDCHV2

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Thanks! RT @: Added the #rxsave hashtag to whatthehashtag.com for anyone who wants to catch up on the great convo. #socpharm

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@ what ab/ showing full ISI 1st as an attempt to “get it over with” & then have abbreviated at the bottom. thoughts? #socpharm

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RT @: Thanks! RT @: Added the #rxsave hashtag to whatthehashtag.com for anyone who wants to catch up on the great convo. #socpharm

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RT @: Added the #rxsave hashtag to whatthehashtag.com 4 anyone who wants to catch up on the great convo. #socpharm #rxsave

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@ Agreed. But to have a true wall (Latisse “our wall” is against FB policy) ISI should be placed on same page as content #socpharm

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interesting RT @ @ Latisse has a custom tab- directs to ISI before you ‘like’ the page http://on.fb.me/ibwX0o #socpharm

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RT @ Thanks! RT @: Added the #rxsave hashtag to whatthehashtag.com for anyone who wants to catch up on the great convo. #socpharm

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RT @ Everything you need to know about the new #Facebook Pages (plus a couple new tricks). Plz RT http://j.mp/dMvddI #hcsm #socpharm

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Absolutely RT @ what ab/ showing full ISI 1st as an attempt to “get it over with” & then have abbreviated at the bottom #socpharm

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Article on Walgreens 2011 mobile launches: http://cot.ag/hcZH2O #rxsave #socpharm

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@ Wish I could help w/ your Quora Q – I’ll share with a fellow healthcare research colleague & see what she can add #socpharm

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@ will do over the weekend – need time to figure out Quora! #SocPharm

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not a big #quora fan, yet. Nvr works well RT @: @ will do over the weekend – need time to figure out Quora! #SocPharm

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T2 Would like to stray from “social” talk on #socpharm 4 tnt & maybe dip toes into #mhealth engagement a little. #HotTopic specifically UX

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Gr8 idea RT @: RT @: Maybe we should make the AZ Rx Savings chat a topic for next week? interesting to watch. #socpharm

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like twitter it’s a game of knowing what/who to follow RT @ @ will do over the wknd -need time to figure out Quora! #SocPharm

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Re: Facebook @ @ Wouldn’t FDA guidance be a really big help right about now? LOL #socpharm

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LOL–raising my glass to @ for 1st FDA guidance reference of the night ;) #socpharm

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Frgot abt the game ; ) RT @: LOL–raising my glass to @ for 1st FDA guidance reference of the night ;) #socpharm

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RT @: Absolutely RT @ what ab/ showing full ISI 1st as an attempt to “get it over with” & then have abbreviated at the bottom #socpharm

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w/ platforms like FB ever evolving I don’t think FDASM guidance would be as helpful as we sometimes like to think it will be #socpharm

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Def a lot of dumb uses of QR codes, but IMO you see that w/ any new tech #socpharm

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Twitter chat 16th led by @ @ #rxsave #socpharm – can’t wait to discuss Seroquel – http://tinyurl.com/47oex7w

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yep. I want to take everyone on a field trip to BestBuy 2 see how they REALLY work :) RT @ Def a lot of dumb uses of QR codes #socpharm

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my fav was a QR code in an email linking to a capabilities demo on the web so i could view…on my phone… like really? #socpharm

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Agree w/ @ – FDASM guidelines may be outdated by the time they come out, if ever. #socpharm

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agree! RT @ w/ platforms like FB ever evolving, don’t think FDASM guidance wld be as helpful as we maybe think it will be #socpharm

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Agree RT @: w/ platforms like FB ever evolving I don’t think FDASM guidance would bbas helpful as we like to think it will b #socpharm

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that’s what im talking a/b. wheres the UX plan? RT @ QR code in email link to a capes demo online so i cld view on my phone? #socpharm

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Thank you, thank you @ @ #socpharm

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So @ re: mhealth – why do we talk apps & not mobilized sites? E&Y report tells me the browser is still king. #socpharm

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for what type of content? RT @ re: mhealth-why do we talk apps & not mobilized sites? E&Y report tells me browser= king #socpharm

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@ unfort too often ppl who dont use/understand the tech are in a strategic/creative DM capacity…education is CRITICAL #socpharm

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RT @: @ unfort too often ppl who dont use/understand the tech are in a strategic/creative DM capacity…education is CRITICAL #socpharm

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@ Gawd that’s terrible – “The QR Code That Ate Cleveland” #socpharm

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see you nxt time #socpharm…lots to more to talk about nxt week.

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@ Give Quora a chance! I got answers/ follows from HCPs: major targeting opp for KOLs. :) #socpharm cc: @ @

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@ Thanks for moderating our multi-tasking chat tonight! Have a great week everyone & looking fwd to next week’s chat :) #socpharm

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RT @: @ everytime I try it stalls and crashes #socpharm #quora

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Thanks so much to @ for leading #SocPharm tonight! I’ll post transcript link.

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thx to all who participated in the multi-tasking #socpharm chat! Look fwd 2 chatting a/b @ bold #SoMe effort next week #rxsaves

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Sorry my #socpharm pad wasn’t refreshing, I may have missed some Qs at the end. Great job @ and all multi-tweeters tonight!

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Anyone know how many followers AZ had b4 the chat 2nite? Would love to check the stats 1 week latr #socpharm

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My thought exactly! RT @: Anyone blogging about this 2morrow? Can’t wait to see what ppl thought in more than 140! #rxsave #socpharm

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GREAT question RT @ Anyone know how many followers AZ had b4 the chat 2nite? Would love to check the stats 1 week latr #socpharm

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Transcript from tonight’s #rxsave chat http://t.co/xFbhBvS #socpharm #pharma

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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