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#SocPharm Tweetchat Transcript 12/8/2010

Posted by | 8:00pm on Wednesday, December 8, 2010

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Welcome to the #socpharm tweetchat on #pharma marketing & sm. Please introduce yourself & say why you are interested in this topic.

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I’m Eileen, work at Siren Interactive, we work w/pharma companies who have #raredisase therapies. Love all things interactive. #socpharm

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We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them).

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We post healthcare PR & communications jobs. Send us a job and/or follow us! #hcsm #pr #PRSA #hcsm #happo #fdasm #socpharm #hcmktg

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Hi @. Leigh here from Philly. Healthcare PR/SM consutlant. I work in pharma & general healthcare. #socpharm

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U forgot #socpharm RT @  Hi there! I work in healthcare PR & communications and am interested in social media and pharma issues.

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Do we have a crew tonight on #socpharm? Seems quite.  )

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@ I know, is everyone else shopping for the holiday or eating latkes? #socpharm

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@ D’oh! #socpharm

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Since we have some PR tweeps here let’s talk SM crisis communications. Common now in other industries, seeing it in pharma? #socpharm

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I thik shopping! Wow! RT @  @LeighFazzina I know, is everyone else shopping for the holiday or eating latkes? #socpharm

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Yes – from what I’ve seen SM crisis communications is a growing concern for pharma; mostly monitoring #socpharm

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RT @  let’s talk SM crisis communications. Common now in other industries, seeing it in pharma? #socpharm

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Did the attack on sanofi-aventis via Facebook motivate others to anticipate this? Talk about this SM crisis management? #socpharm

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@ So they are monitoring what negative comments people have? Do they respond/react? #socpharm

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Agree with u RT @  Yes – from what I’ve seen SM crisis communications is a growing concern for pharma; mostly monitoring #socpharm

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SM crisis comm is a good intro to SM education for pharma folks. Must learn that not everyone will be positive #socpharm

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From my exp. including sm monitoring as pt. of traditional media monitoring is becoming more common. Not much on responding yet #socpharm

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@ Are pharma companies starting to think about what would happen if someone used SM to attack them? #socpharm

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Does SM crisis management belong in a specific department/place within a pharma co? #socpharm

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@ Some are, some aren’t. It goes back to fear of opening the SM pandora’s box. And the pending FDA guidances, ugh. #socpharm

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Any #socpharm lurkers out there who have questions, come on & introduce yourself! #epharma

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Maybe folks are coming back from the conference in NYC? #socpharm

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@ This is quietest the chat has ever been, I think it’s due to Hanukkah & holiday shopping/prep. #socpharm

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@ I admit, I am multi-tasking on Amazon for Christmas shopping! #socpharm

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@ Maybe we should wrap it up for tonight! #socpharm But before you leave, any blog ideas for my post this week?

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@ I’m intrigued by the Healthy Thinkers site by @ Lots of brilliant folks coming together and sharing ideas #socpharm

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@ I haven’t gone back to it since the first day, tx for the tip. #socpharm

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You’re welcome  ) Have a great week! RT @  @PR_in_Pink I haven’t gone back to it since the first day, tx for the tip. #socpharm

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Next week @ (Rob Halper) will be guest moderating #socpharm. Join us Wed Dec 15 at 5 pm PST/7 pm CST/8 pm EST #epharma #pharm #hcsm

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Definitely won’t miss next week’s #socpharm chat! Looking forward to it and hearing from JNJ. Thx @ )

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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