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#SocPharm Tweetchat Transcript 11/9/2011

Posted by | 10:49pm on Wednesday, November 9, 2011

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Welcome to the #socpharm tweetchat where we talk #pharmar marketing & social media. @ be our guest moderator. Say hello!

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hi everyone – thanks to @: for asking me to guest moderate #socpharm this week!

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I’m eager to get started – shall we jump right into the #socpharm topics?

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Also, we’ll assume that all tweets are your own opinions & not that of your employer :) #socpharm

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please do assume that! RT @: : Also, we’ll assume that all tweets are your own opinions & not that of your employer :) #socpharm

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T1: at #startuphealth Todd Park from HHS said the shadow of regulations worse than the reality., spkg of HIPAA. do you agree? #socpharm

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hi gigi #socpharm

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can the same be said for FDA? other regulators? I think his point was don’t be limited by the unknown #socpharm

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@: Hi Mary Lou – welcome! #socpharm

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@: I think there is a lot of misinformation about HIPAA & it can be used as an excuse. #socpharm

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@: agree with re: to HIPAA, esp with EHR data. but is it true of all regulators? are we self-limiting? #socpharm

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i think there is paranoia #socpharm

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T1: Yes there is definitely fear, paranoia & loathing about the FDA in #biopharma! #socpharm

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it’s quite powerful to hear the CTO of HHS tell you that regulations bark is worse than its bite. c’mon marketers. thoughts? #socpharm

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T1 – agree re: FDA paranoia. have we created a boogey man that doesn’t exist? or made it bigger than the reality? #biopharma #socpharm

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@: But you don’t want to be the one caught. Plus, it is an easy excuse. #socpharm

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@: no one wants to be “caught”. do we really understand what would catch us? and look at Boehringer, breaking ground #socpharm

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T1 I guess my point is a company’s risk tolerance is sometimes much lower than the guidelines will allow for. #socpharm

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it bothers me so that regulation gets in the way of doing the right thing for patients and the rules are obv not straightforward #socpharm

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good pt. patients first. #socpharm RT @: : it bothers me so that regulation gets in the way of doing th… (cont) http://t.co/M0DHs3HQ

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but some companies are out there breaking new ground in #socpharm. w/the same federal regulations. so where’s the line?

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T1: Yes lawyers & regulators are paid to be risk averse. Agree @ are doing a great job. #socpharm

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RT @: To some extent I’d agree w/@todd_park re http://t.co/u2955HkM #startuphealth But there r nuances 2 face #socpharm

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Tweet deck is not cooperating – one sec guys #socpharm

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#socpharm RT @: : prob a company culture thing. some are more risk tolerant. would love to hear regulatory prespective.

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RT @: : To some extent I’d agree with @ re: http://t.co/WxEgOYJL #startuphealth But there are nuances to face. #socpharm

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@: agree. there are always nuances Phil. but should they stop innovation? #socpharm #startuphealth

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@: What was #startuphealth? What was the context? #socpharm

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prob a company culture thing. some are more risk tolerant. would love to hear regulatory prespective. #socpharm

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#startuphealth is an organization that funds – wait for it – startups in health. their last mtg was held ystrday @ #socpharm

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Todd Park was one of the panelists. his passion is data liberation. mking EHRs avail to ppl. and HIPAA is not limiting this #socpharm

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@ No, not at all. Innovation has to progress: as long as *patient safety first* is followed. #socpharm (1 of 2)

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which is a good segue into T2: how does – or how will – data liberation, EHRs etc., impact pharma? #socpharm

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agree – Pts 1st! #socpharm RT @: : No, not at all. Innovation has to progress: as long as *patient safety first* is followed.

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@ (2 of 2) Inherent in Pharma is risk(%). Key is to mitigate % to patients, investors & lawyers’ cholesterol levels. #socpharm

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wldn’t want legal eagles to stroke out #socpharm RT @: : Inherent in Pharma is risk(%). Key is to mi… (cont) http://t.co/dhO0cSKE

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@ I was joking about the lawyers’ cholesterol of course. That can skyrocket for all I care ;) #socpharm

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T2: The more data shared among physicians & pts the better. Esp 4 #raredisease EHRs & data liberation might help earlier dx & tx. #socpharm

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@: yes, some cos are inherently risk averse-true in any sector. in an era of empowered pts tho, models need 2 chg #socpharm

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@: T2 – great point. and sharing amongst phys of diff disciplines-pathologists and oncologists for example #socpharm

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RT @: : T2: The more data shared among physicians & pts the better. Esp 4 #raredisease EHRs & data liberation might help earlier dx & tx. #socpharm

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are the pharma marketers at a convention tonight? join us at #socpharm to discuss data liberation! DVR whatever is on TV ;-)

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Think most #pharma marketers would agree the more data (including prescription data) shared via EHRs the better. #socpharm

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in the case of rare diseases esp, EHR would be so helpful for 2nd opinions #socpharm

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LOL! #hcsm #hcmktg RT @: : are the #pharma marketers at a convention tonight? join us at #socpharm to discuss data liberation!

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Or for any 2nd opinions, good point. RT @: : in the case of rare diseases esp, EHR would be so helpful for 2nd opinions #socpharm

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EHR is also helpful toaging pts and their caregivers. how many times have you tracked down lab results for 2-3 diff docs? #socpharm

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@ At #socpharm chat we are talking about liberting data via EHRs. What’s your view on that?

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RT @: : LOL! #hcsm #hcmktg RT @: : are the #pharma marketers at a convention tonight? join us at #socpharm to discu …

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in an era of personalized medicine, where diagnostics are paired with Rx, many docs need to work together. EHR and enabler. #socpharm

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RT @: : T2: The more data shared among physicians & pts the better. Esp 4 #raredisease EHRs & data liberation might help earlier dx & tx. #socpharm

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@: Excellent point. Personalized medicine will absolutely require even more sharing of key data points. #socpharm

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@: and personalized medicine, along with devices and diagnostics, is where much of pharma is diversifying. #socpharm

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well, @: and I can debate some new data for T3 – join in if you like ;)…. #socpharm

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T3. of the 15k+ surveyed, 31% said they would spend less time w/a friend due to unhealthy behavior. 44% said friends impact health #socpharm

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Reality hasn’t met promise yet RT @: @ At #socpharm chat we are talking about liberating data via EHRs. What’s your view?

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T3 health is becoming social. but only 30% think businesses are keeping pace. what does this mean for pharma? #socpharm

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@: @: Glad to join for just a bit. I think EHR = lots of benies 4 pts, even if just to keep track of meds #socpharm

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and what do you think of the 31% willing to lessen time with friends to benefit their health? cc:@andrewspong #socpharm

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@ Yes, seems like we’ve been talking about EHRs forever. How long do u think wide adoption will take? #socpharm

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@: hi Joyce – great to see you! and a very good point about meds. day to day health mgmt becoming a challenge for many #socpharm

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RT @: : in an era of personalized medicine, where diagnostics are paired with Rx, many docs need to work together. EHR and enabler. #socpharm

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@: @ for some great info on EHRs and data liberation, check out bluebuttondata.org and directproject.org #socpharm

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@: what’s your view on the shadow of regulations being worse than the reality? (a/c to HHS’s Todd Park) #socpharm

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An AstraZeneca antidepressant failure http://t.co/6MDxQreZ #bioethics #socpharm #pharma #Seroquel

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@: Hi. Bad connectivity 2night. Did u ever try carrying round your parents list of meds in your wallet? EHR can help #socpharm

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@: can’t keep track of my dad’s meds – have made an Evernote to do it! #DIY_EHR! #socpharm

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My issue w/EHR is u have to manually enter & change & print. I think I have 3 out there, wait Google Health is gone, make that 2 #socpharm

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RT @: : @: @ for some great info on EHRs and data liberation, check out bluebuttondata.org and directproject.org #socpharm

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Hi #socpharm – joining late

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When will meds have barcode or QR code to swipe & automatically be entered into our EHR? #socpharm

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@: Hi and welcome. jump in #socpharm

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@: Interesting T3. Where are “friend” stats from? #socpharm

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@: True EHR is dynamic. or should be. that’s the promise not yet fulfilled #socpharm

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@: T3 stats are from the 2011 Edelman Health Barometer #EHC2011 #socpharm

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Amazon has it all figured out. Maybe they should take over EHRs! “People like u are also taking….” #socpharm

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Just saw this today: iPads flopped at Seattle Children’s because EMR software too PC-centric http://t.co/IOHtjIWK #socpharm

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T4. a lot is said about behavior in pts. 50% who try to chg negative behavior relapse. How can biz/pharma cr8 pos reinforcement? #socpharm

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RT @: : Just saw this today: iPads flopped at Seattle Children’s because EMR software too PC-centric http://t.co/nXpAT3M6 #socpharm

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@: only if they have free EHR prime! #socpharm

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@: Never thought of Evernote! I’ve got notes in my wallet but you have to keep the list rx updated. EHR helpful. #socpharm

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@: that is fascinating. We’re hearing so much positive buzz about ipad use by docs. #socpharm

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hahahaha – well said re: Amazon RT @: : @: only if they have free EHR prime! #socpharm

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RT @: : @: what’s your view on the shadow of regulations being worse than the reality? (a/c to HHS’s Todd Park) #socpharm

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@: Hey Mary Lou – HealthEders with a strong showing on #socpharm :)

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Good reminder that use comes down to functionality & saving clinicians time. #socpharm

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I’d like to think that EHR would be platform independent. data is data, and should render agnostically. in a perfect world…#socpharm

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Should the government propose an agnostic EHR platform? They are biggest insurers via Medicare/Medicaid #socpharm

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T4 a well edcuated patient would help but most patient ed is lacking #socpharm

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RT @: : @: T3 stats are from the 2011 Edelman Health Barometer #EHC2011 #socpharm

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how do we remedy? RT @: : T4 a well edcuated patient would help but most patient ed is lacking #socpharm

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ppl. who use technology to aid in health find it v beneficial. 74% of 18-34 yr olds tell us devices and apps improve health #socpharm (1/2)

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my pediatrician office has all ipads and LOVES them-of course i had to discuss w/ them :) #socpharm

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yet only 20% of the global pop regularly use tools/apps to impr health. and only 29% dwnload health apps. where is tech taking us? #socpharm

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@: Do they use for EHR? (BTW whenever I go to an appt I grill my dr on how they get info online, mobile, etc!) #socpharm

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@: what do your pediatricians love about the iPads? do they use with pts/for pt education or for themselves? #socpharm

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@: they do use for EHR. previously they had tablets-didnt work out #socpharm

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Good quiz @: : When will meds have barcode or QR code to swipe & automatically be entered into our EHR? #socpharm

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@: I think applying health literacy principles is a start for patient ed #socpharm

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@: re: only 20% of global pop use tools to impr health. only 29% dwnoald health apps. #socpharm > #InProgress! cc @

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@: that sounds especially helpful for hospital EHR’s to quickly get med patient is on if they bring the bottle with them #socpharm

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@: Good question. There was a venture I think working on something like that – will have to find it. #socpharm

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seems like a no-brainer!RT @: : When will meds have barcode /QR code to swipe & automatically be entered into our EHR? #socpharm

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@: they use it for themselves. like convenience and instant access to records. they do not use for patient ed #socpharm

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I think hospitals already use a barcode system for meds. Interesting to think of expanding out. #socpharm

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@: I think it would be a great tool for patient ed. seems like low hanging fruit for pharma to supply ed matls for iPad w/Rx #socpharm

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Form follows function for all tools, especially in busy HC environment @: : Reminder – use comes down 2 functionality #socpharm

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@: I think barcode sys good for tracking meds in hospitals. still want a human double-checking I’m getting right meds #socpharm

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@: I very much agree! Esp for complex concepts like understanding MOA #socpharm

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If Walgreens can make it easy to scan your med barcode, providers shouldn’t be that far behind (in theory) #socpharm

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@: I mean for a history of the meds I was currently on #socpharm

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RT @: : @: When I was recently in ER nurse/doc just looked at my med bottle, would think scan would’ve been faster #socpharm

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@: iPad animated MOA would be great! and may also help w/adherence. see how Rx works, more likely to stay on regimen #socpharm

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Our time it up tonight! Thank you Gigi_Peterkin: for guest moderating #socpharm tonight & raising such great topics.

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@ @: even better if record from pharmacy electronically accessible to hospital in one EHR. no need for bottle#socpharm

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thanks @: and to everyone for joining #socpharm. enjoyed the convo

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Microsoft Tags may be better in h/c and meds. See http://t.co/DNtsGHBK as an example. cc @: #socpharm

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Thanks everyone for joining in the discussion tonight. If you have any discussion topics for next week, please let me know. #socpharm

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@: Yes! Truly understanding is key to adherance! #socpharm

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@: Yes even better, though if you use multiple pharmacies (like college kids/people who move often) could be an issue #socpharm

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@: Interesting, thanks for sharing. #socpharm

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goodbye #socpharm

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goodbye #socpharm

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@: My mom brought bag of pills-Bag of barcodes would be btr @: : @: sounds helpful for hospital EHR’s to get meds #socpharm

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@: that’s where Todd Park and HHS need to help centralize EHR data. multiple pharmacies cld be a nightmare #socpharm

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RT @: : @: iPad animated MOA would be great! and may also help w/adherence. see how Rx works, more likely to stay on regimen #socpharm

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@: check out bluebuttondata.org and directproject.org. these are 2 ways the govt is trying to open up EHR data to indiv #socpharm

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RT @: : If Walgreens can make it easy to scan your med barcode, providers shouldn’t be that far behind (in theory) #socpharm

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Thanks @: & @: for leading #socpharm Enjoy your evening/morning everybody.

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@: good idea would be a pill recognition program perhaps to allow doc to snap a photo of pill and get name of med #socpharm

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@: thanks for joining and lending your insights #socpharm

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@: I like it! #socpharm

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@: & @: Agreed, thanks for leading a great chat and thanks fellow #socpharm -ers

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Thanks @: ! G’nite all #socpharm

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Not sure how accurate it is, but via #cnbcdebate — 18% of GDP spent on #healthcare. Sounds like consumers/patients being screwed! #socpharm

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Thanks @: @: @: @: @: and all. Good discussion and good night! #socpharm

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Yes! @: : @: good idea would be a pill recognition program perhaps to allow doc to snap a photo of pill & get name of med #socpharm

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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