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#SocPharm Tweetchat Transcript 1/19/11

Posted by | 10:20pm on Wednesday, January 19, 2011

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As a reminder, tonight’s chat is focused on mobile technologies and health. Today’s successful #bdi conference was on#mhealth #socpharm

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Welcome to the pharma marketing & social media chat (#socpharm). Please start w/intro & why you are interested in this topic.

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We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them).

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Looking forward to @ guest moderating #socpharm tonight!

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I’d like 2 thank @ for inviting me to take part tonight. I’m looking forward to the conversation! #socpharm

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To kick things off with introductions. My name is Fard Johnmar. I’m founder of a #hcmktg consultancy called Enspektos.

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I’m at event so using iPhone 2nigjt so going slow #socpharm

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T1 With 28 million consumers using cell phones 2 find health information, what’s the best way 4 pharma to engage via mobile? #socpharm

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As a follow-up to T1, should focus be on mobile apps or mobile Web? Pfizer’s new mobile site says they think it’s Web. #socpharm

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RT @ T1 With 28 million consumers using cell phones 2 find health info what’s best way 4 pharma to engage via mobile? #socpharm

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Hi #socpharm – checking in from dinner. Excited to hear about mobile health

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@ Thanks 4 joining us. T1 is: how should pharma engage pts and docs via mobile? #socpharm

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seems like there is no one way for pharma to engage…many options exist I guess #socpharm

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@ Thanks 4 ur comment. I’ll clarify by asking: should pharma focus on low tech (SMS), smartphones, apps or mobile Web? #socpharm

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@ I think first focus should be on making existing sites mobile friendly. Use existing tools #socpharm

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what % now are mobile friendly? #socpharm

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@ is there any research on how many sites are mobile friendly? @ has one, based on this #bdi annoucement #socpharm

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Pew research showed most people don’t use apps after downloading them so it’s still web focused #socpharm

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@ Yeah, some folks I’ve spoken with say there’s too much focus on apps and not enough on making sites mobile friendly #socpharm

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Sorry I’ll miss this & happy new year everyone RT @: Looking forward to @ guest moderating #socpharm tonight!”

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@ good 2 hear from u. i’m sure we’ll connect soon. #socpharm

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interesting. with explosion of apps i had impression everyone is using them #socpharm

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@ Yeah, the Pew data’s interesting on that point. BTW, I’m also founder of #hcmktg edu project called @

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Absolutely! @ I think first focus should be on making existing sites mobile friendly. Use existing tools #socpharm

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RT @ Pew research showed most people don’t use apps after downloading them so it’s still web focused #socpharm

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so apps make sites that are not mobile friendly, mobile friendly? #socpharm

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@ My understanding is that apps are a good way to deliver info, help peeps do stuff and ensure consistent experience #socpharm

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@ I’ll be posting links to some of our @ wiki content to provide #socpharm folks with addtl resources. #socpharm

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Here’s some data on #mhealth adoption for folks to chew on: http://bit.ly/fR6Ylm #socpharm

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Let’s bring up T2 There will be 500+ million #mhealth apps by 2015. That’s causing lots of excitement. Is the app hype justified? #socpharm

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#socpharm we have new app for patient visits. Docs can send follow up & content at visit

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do your docs like using the app? is it more efficient than previous procedures? #socpharm

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@ also if your target audience is older they aren’t using apps as much. #socpharm

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are you calling me older? #socpharm

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LOL heck no! RT @: are you calling me older? #socpharm

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@ docs love the drug apps. Sermo just did survey that found they chose Epocrates as top one. #socpharm

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Yes, yes, & yes! RT @ I think first focus should be on making existing sites mobile friendly #socpharm

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@: That’s right, Physician use of apps is also on the rise, with @ doing the best: http://bit.ly/eOHG8M

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@…..do your docs like using the app? is it more efficient than previous system? #socpharm

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A1: This is a pretty good read 8 Reasons Why #mHealth Smartphones Apps Matter To The Pharmaceutical Industry http://t.co/tw9EZIP #socpharm

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@…..it is an interesting read….will need to let it settle a bit to think it thru….thanks for sharing #socpharm

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@ Do u think #hcmktg and #pharma cos are not building more mobile friendly sites due to low demand? #socpharm

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@ Low demand for mobile? No way & so much data to back up, i.e. 35% of mobile users searched web via devices in Sept comScore #socpharm

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@ Check link on my profile, has little deck #socpharm- chat l8tr, dinner. Look forward to reading the wrap up. Thx @

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Pharma’s really embracing mobile apps 4 docs, building apps for iPhone and Android. The iPad’s also become a selling tool. #socpharm

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Heres’ some info on what Novartis and Sanofi are doing w/ mobile apps http://bit.ly/gUoxlI #socpharm

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Interesting, the article @ posted notes that mobile apps could become revenue generators 4 pharma mobilemarketingwatch.com/8-reasons-why-… #socpharm

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@ Tks for link. I referenced Pew’s 17% number for people who search 4 health info on mobile. I think #s will grow fast. #socpharm

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T3 Can mobile (apps, SMS) REALLY spark behavior change? I.e., improving diet, taking meds, exercising more. #socpharm

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@ I think absolutely apps can help behavior change. Just like Weight Watchers online jounal tools are v successful #socpharm

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Speaking of mobile & behavior change, study from Center for Connected Hlth says mobile improves adherence: http://bit.ly/idjiTd #socpharm

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ok….i will check out your slide deck…thanks #socpharm

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@ Good point. But, back to our earlier convo re: mobile web vs. apps. Are apps better 4 behavior change? #socpharm

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There’s also good data from CDC, others that old-fashioned mobile tech like SMS is grt @ getting people 2 change behaviors #socpharm

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@ you got me! My phone tweetstream is super delayed. #socpharm

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Yeah, looks like tweets are coming through slow tonight due to Twitter issues. #socpharm

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#socpharm In case your haven’t heard about this project to build evidence for #mhealth outcomes & behavior change http://openmhealth.org/

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RT @ Re mobile & behavior change, study from Ctr 4 Connected Hlth says mobile improves adherence http://bit.ly/idjiTd #socpharm

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@ thanks for sharing #socpharm

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RT @ RT @ Re mobile & behavior change, study from Ctr 4 Connected Hlth says mobile improves adherence http://bit.ly/idjiTd #socpharm

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T4 What’s your opinion on mobile health (in 140 characters or less)? #socpharm

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@ think #mhealth this year is like web in 1998. big things are coming!! #socpharm

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@ Agreed! Big things coming! Here’s a grt data/report on future of mobile from Morgan Stanley:http://bit.ly/eJfBdc #hcmnktg

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@ can u share the details of your mobile conference? #socpharm

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cool mhealth project…thanks #socpharm

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The event’s called Mobile Health Hype or Hope? + features @. It’s on 2/17. Details http://bit.ly/enSr7D #socpharm

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Before we close, I’d like 2 thank @, @@xpetit and @ 4 chiming in tonight #socpharm

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Big thanks for @ for moderating #socpharm tonight. I’ll post transcript tomorrow.

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@ @ I enjoyed #socpharm chat — thanks!

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good night all #socpharm

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@ Thanks for asking me to moderate! I enjoyed it! Hope folks lurking got some good edu from links shared tonight. #socpharm

Please note that due to technical Twitter issues, Fard’s tweets were not showing up in #socpharm tweetstream so this transcript was was pulled together from various sources.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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