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#SocPharm Tweetchat Transcript 11/24/2010

Posted by | 8:01pm on Wednesday, November 24, 2010

EileenOBrien Anybody interested in talking about pharma marketing & social media tonight? I’m starting #socpharm if anyone is out there!

EileenOBrien We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them).

EileenOBrien I’m Eileen, work for Siren Interactive where we focus on #raredisease therapies & I’m passionate about using digital for health. #socpharm

GailZahtz @ Was the #socpharm chat moved this week? Thanks, I am just looking now to add it to my schedule.

EileenOBrien @ No #socpharm chat is always Wed nights from 8-9 pm EST. Not sure anyone else isn’t cooking, shopping or traveling 2night tho!

GailZahtz For the next hour, I’ll be chatting from the #socpharm health chat, which is in fact open to talking about pharma marketing & #sm #socpharm

EileenOBrien @ Hi Gail & welcome! Any particular topic you’d like to talk about tonight? #socpharm

GailZahtz I don’t think we’ve met yet. I have done health communications, now doing #hcsm- also pt, wife of dr, mom of mentally ill pt #socpharm

EileenOBrien @ I don’t think we have. Nice to “virtually” meet you! #socpharm

EileenOBrien T1 Consumer “watchdogs” ask FTC to investigate pharma online advertising http //bit.ly/e1y4TU thoughts? #socpharm

GailZahtz I’m interested in how pharm companies are allowed to advertise, promote and participate on #sm with the new offline regulations. #socpharm

EileenOBrien @ When you say “new offline regulations” what are you referring to? #socpharm

GailZahtz We picked the same topic area! Offline regs- thinking of how pharm companies can’t now give doctor’s gifts, can’t have reps, etc. #socpharm

EileenOBrien T1 Just reading thro 144 page report & they listed #epatcon agenda as ex of marketing techniques. Did u see that @? #socpharm

EileenOBrien @ pharma companies can still have sales reps & gifts varies by state. #socpharm

GailZahtz T1- Scanning that it looks like they want specific regs that don’t currently exist for #HCSM for pharm companies yes? #socpharm

GailZahtz In the past year, I know that pharma companies were pulled back from previous allowed promotion- is that state only? No national? #socpharm

EileenOBrien @ Would appear the groups don’t want pharma to use the web to market to consumers or physicians at all #socpharm

EileenOBrien T1 My issue is that when pharma goes away it leaves vacuum for holistic “cures” & illegal drug sites. #socpharm

GailZahtz Is there a group of association that would be fighting possible new regulations? #socpharm

GailZahtz RT @ T1 My issue is that when pharma goes away it leaves vacuum for holistic “cures” & illegal drug sites <=agreed #socpharm

EileenOBrien @ Different states have legislated different things regarding gifts to physicians, no federal law. #socpharm

GailZahtz T1- also, pharm companies provide a tremendous opportunity to sponsor and work with doctors directly to have trusted health online #socpharm

GailZahtz But the state legislations have also affected pharm companies at national and international events even with no federal law. #socpharm

EileenOBrien @ I agree, wholeheartedly. It’s what I do for a living, besides it’s my passion! #socpharm

EileenOBrien @ True. I read at a physician assoc event, a pharma booth had sign that said docs from MN couldn’t have the coffee! #socpharm

GailZahtz Then isn’t it lucky we had a small group to meet! RT @ @ I agree wholeheartedly It’s what I do & my passion! #socpharm

GailZahtz @ LOL. Well, that’s because a cup of coffee is going to affect trained and ethical physicians- ridiculous! #socpharm

MaverickNY @ @ MN and MA both banned physician goodies #socpharm

GailZahtz @ The whole DC metro area has been affected- not sure if it’s only DC or MD and/or VA also @ #socpharm

EileenOBrien What’s interesting is many academic med ctrs banning sales reps seeing the docs. That’s got to hurt #socpharm

GailZahtz The question is- it would be a catastrophe if pharm companies were banned online- how could we help prevent it? #socpharm

GailZahtz The academic med ctrs are banning out of fear of these floating questions of regs. And it’s working backwards instead… #socpharm

EileenOBrien @ It will never happen. Pandora’s box has been opened & pharma plays an essential role. #socpharm

heldincontempt @ More of them are making the reps jump through hoops (paperwork/vax/fees) than are banning them. Want samples. #socpharm

MaverickNY @ @ interestingly it is originally was an honour system, but lately noticed some pharma booths scan badges #socpharm

EileenOBrien @ Aha! They always want those samples & some true education. #socpharm

heldincontempt @ It just means that cos. do more paperwork WRT background checks, drug screens, etc. and pay more fees to keep access.#socpharm

EileenOBrien @ Have you read the consumer “watchdog” report to FTC & pharma interactive marketing? #socpharm

MaverickNY @ @ also heard from reps this month that now access is often only via lunches, so access is limited #socpharm

heldincontempt @ I skimmed it this morning — need to read it more in depth but am up to eyeballs in turducken and pie. #socpharm

GailZahtz @ I think pharm companies and med centers are erring on caution out of fear. It costs more to host dinners @ #socpharm

heldincontempt @ That’s definitely true and they must be scheduled months in advance and for the entire office. Free food grabs. #socpharm

EileenOBrien @ I’m SO happy I just have to show up w/cheese platter & liquor! Turducken is ambitious, you Ina Gartner you! #socpharm

GailZahtz @ Do you think as @ that it will amount to nothing and we don’t need to actively fight the idea? #socpharm

MaverickNY @ @ in oncology there aren’t many brands doing samples but practices/groups like food ) #socpharm

heldincontempt @ Not hardly. Hoping I don’t ruin it! It came pre-stuffed from cajungrocer.com. I’ll make sure there’s plenty of wine!#socpharm

heldincontempt @ I’m sorry, fight which idea? I jumped into this convo in the middle. #socpharm

MaverickNY @ @ no not dinners, catered lunches ie the sarnie tray and sodas. #socpharm

GailZahtz @ The idea in the piece that there would be new regulations banning pharm companies from online sponsorship, etc. #socpharm

heldincontempt @ It’s interesting, though – starting to get offices asking for letters saying we don’t report spend in their state. #socpharm

EileenOBrien Will it become badge of honor for @ @ @ to be quoted in “watchdog” report? http //bit.ly/hNRRpM #socpharm

heldincontempt @ Obviously that will change in January 2012 when we have to start tracking spend on HCPs for Sunshine. #socpharm

GailZahtz @ LOL on the sarnie tray. But the dr’s do want the education too. I’ve heard complaints from residents #socpharm

MaverickNY @ that’s v true. often with 4-5 reps per company on different drugs, you’re competing against your own colleagues #socpharm

EileenOBrien @ Yes, it will be a whole new era of transparency. #socpharm

ddwebster #socpharm Hi, all….been a long time. As a former, recent rep, best access is almost always via lunch/breakfast for staff, not HCP, bene

heldincontempt @ I agree with @ -think there are bigger fish to fry and think FDA will focus on content of actual promotion. #socpharm

GailZahtz Is there a list somewhere of the state-by-state regs? #socpharm

heldincontempt @ Hi Dana! Nice to see you. #socpharm

EileenOBrien @ Hi Dana! How’s the new job? #socpharm

GailZahtz @ Hi Dana. I’m new here, and got lucky the group’s small and am getting to meet everyone! #socpharm

thjacobellis Jumping in here – I do PR for small hosp in large NY system. Told today we are not allowed to accept even a pen from any vendor #socpharm

LeighFazzina #socpharm hi all. I’m late too. Leigh from Philly here. Happy thxgiving. #socpharm

EileenOBrien @ Welcome! Are the sales reps allowed on the campus to meet w/people if they don’t bring gifts? #socpharm

MaverickNY @ I would hope they want education but that wasn’t my experience w/ sales reps. Residents grabbed the food and dashed #socpharm

thjacobellis @ Yes, reps may meet with docs but cannot bring food, gifts, premiums of any kind. Same for other vendors #socpharm

GailZahtz @ Is the no pen from vendors rule at the hospital because of regulations specific to NY? #socpharm

MaverickNY @ agree with @ @ FDA have bigger fish to fry/problems to solve #socpharm

EileenOBrien @ Yeah like how to handle the regulation of iPhone apps that are medical devices! Or even keep up w/current workload #socpharm

thjacobellis @ Rules now more stringent b/c we recently aligned w/a med school – policies on industry sponsored gifts are stricter #socpharm

MaverickNY @ yo Dana! Long time no see! #socpharm

EileenOBrien I think the idea is that overall hospitals are worried that physicians are even subliminally influenced by pharma gifts #socpharm

LeighFazzina Wow. RT @ I do PR for small hosp in large NY system. Told today were not allowed 2 accept even a pen from any vendor #socpharm

EileenOBrien Forgot about that! RT @ @ I think that is true of all States since PHrMA banned chotchkes in Jan this year #socpharm

EileenOBrien That’s what I get since I focus on interactive ) #socpharm

GailZahtz @ If rules affected hosp because of merger with med school- that’ll grow- more hosps are aligning with school systems #socpharm

EileenOBrien @ raised question last night do we see pharma companies focusing on internal SM policies? Like Pfizer’s Playbook? #socpharm

heldincontempt @ Yeah, only educational items or items for use in a pt’s treatment. Hate to think HCP would rx based on pens, though. #socpharm

thjacobellis And no gift rule applies to all employees, not just prescribing docs #socpharm

MaverickNY @ at every cancer meeting I’ve been to in US in 2010 no chokches at all, only educational stuff and coffee #socpharm

thjacobellis @ @ Honestly, now checking to see if my pen is compliant! #socpharm

EileenOBrien LOL! RT @ @ @ Honestly, now checking to see if my pen is compliant! #socpharm

GailZahtz Then with all of the rules getting more strict even without regs, it seems online is the next big field. What do people think? #socpharm

heldincontempt @ @ Laughing over here. We have black box prods so always had to bag pens with PIs. So expensive. #socpharm

ddwebster #socpharm Hi, everyone! New job is great. Learned I know a lot less about pharma than I thought. Happy Thanksgiving to you ALL!

EileenOBrien @ Can you explain the Pfizer Playbook? #socpharm

MaverickNY @ @ hated chotchkes as a marketing person, waste of money and no impact anyway. Better doing education #socpharm

EileenOBrien @ But isn’t the first step acknowledging that you don’t know everything? You’ll be great #socpharm

LeighFazzina @ thx for mentioning this. I’m seeing more and more of the internal social media policy building. R u all? #socpharm

ddwebster @ Absolutely! Thought I had a good grip on the industry.-learned quickly, it’s just a scratch on the surface! ) #socpharm

MaverickNY @ @ @ oh boy, yes the bagged pens are not missed. Do miss USB keys though #socpharm

GailZahtz @ @ @ Because the doc will be writing for one med and look at pen and change his/her mind? ) #socpharm

EileenOBrien .@Roche_com publically releasing their SM guidelines was hopefully incentives to other pharmacos to do same #socpharm

heldincontempt @ I still get the USB keys from vendors looking for my business. ;) #socpharm

ddwebster #socpharm 1/09 PhRMA updates were peception based-could spend $800/office for lunch but couldn’t spend $30 for 1 1 lunch w/NP in office

thjacobellis @ @ @ Most likely outcome – sales of bic pens to skyrocket! #socpharm

MaverickNY @ @ @ @ I don’t believe any Dr was ever persuaded to Rx based on pen or post-it #socpharm

LeighFazzina @ Pfizer developed a “playbook” which they admit taking the idea from #Kodak. Its a set of SM guidelines #socpharm

MaverickNY @ oooh! *wonders which ones as needs a new key* #socpharm

ddwebster @ That’s what I LOVE about this industry-always an intellectual challenge #socpharm

LeighFazzina This playbook set guidelines on what can be done in the SM space and what their SM rules are. Its to educate all Pfizer staff. #socpharm

heldincontempt @ Never a dull moment, that’s for sure! Learning a ton about system architecture as we gear up for Sunshine. #socpharm

GailZahtz @ @ Where did Pfizer post this playbook for the public? #socpharm

LeighFazzina Pfizer has put a lot of focus into developing the Playbook and educating staff on what SM is all about. Makes good sense to me. #socpharm

heldincontempt RT @ Pfizer has put focus into developing Playbook and educating staff on what SM is about. Makes good sense to me. #socpharm

EileenOBrien @ You can find @ sm guidelines on their website http //bit.ly/hGu6I6 #socpharm

ddwebster @ I can promise none of my MDs, when in the field, were ever swayed by a pen or any other give-away #socpharm

EileenOBrien RT @ @ europe isn’t too far behind the no tchotkies rule seen that EMA is reviewing #socpharm

MaverickNY @ @ So that’s why u get ur badge zapped in coffee line at exhibits – it will get declared as a nominal cost #socpharm

GailZahtz TY! RT @ @ You can find @ sm guidelines on their website http //bit.ly/hGu6I6 #socpharm

heldincontempt @ And the UK’s PMCPA just announced much-strengthened code of conduct for reps. #socpharm

EileenOBrien @ Has Pfizer publically released their Playbook? I’d love to see it. #socpharm

LeighFazzina @ they haven’t posted it, but @ has been talkin about it at conferences. Heard her at #blogwell interesting. #socpharm

GailZahtz @ Nice to meet you too! This is my first time and I’m loving the conversation at #socpharm

MaverickNY @ @ yes EMEA is reviewing but this year at EHA & ESMO lots of goodies (no flashkeys sadly) #socpharm

heldincontempt @ Sorry, that’s ABPI code of conduct, but avail at PMCPA website http //bit.ly/eI1hC1 #socpharm

GailZahtz @ @ Sorry, so have they posted it or not? Is @ sharing from the conferences? #socpharm

EileenOBrien @ I’ll give you a Siren one next time I see you!! #socpharm

MaverickNY @ I’m glad, that was my impression as a sales rep years ago in UK too #socpharm

ddwebster @ we were discussing “self-policing” earlier this week for HCPs in MA/MN. Will be interesting to see how many comply #socpharm

LeighFazzina @ No. Pfizer has not posted their Playbook. Perhaps @ can offer more. Interesting and smart – their focus. #socpharm

GailZahtz @ Have to meet this @ phantom! ))) #socpharm

LeighFazzina No. Let’s ask @. Kate? RT @ @ Has Pfizer publicly released their Playbook? I’d love to see it. #socpharm

heldincontempt @ In my experience, MN HCPs don’t do any self-policing. MN is tricky bc also inc MN-lic HCPs who practice elsewhere. #socpharm

EileenOBrien She’s no phantom, we grew up in Rochest NY together! RT @ @ Have to meet this @ phantom! } #socpharm

GailZahtz @ Do you think MA and/or MN are going to come down on their own policies to transfer to online co’s based there? #socpharm

MaverickNY @ it was interesting that ive seen docs from MA/MN suddenly leave a coffee line when a scanner appeared #socpharm

LeighFazzina Haha. She leads the digital at #Pfizer. RT @ @ Have to meet this @ phantom! ))) #socpharm

ddwebster @ Agreed. Lines are blurry. Rep friends in MN say few HCPs support legislation-thus looking for loopholes #socpharm

EileenOBrien Wow it’s already 9 pm! Thanks everyone for a great #socpharm discussion. I’ll tweet when I post the transcript. Happy Turkey Day all!

thjacobellis any thoughts on today’s 144 page FTC complant re online marketing practices? #socpharm

LeighFazzina @ Snap! Small world indeed. #socpharm

heldincontempt @ We’ve heard that Deval Patrick may lift out-of-office meal ban in MA (thus allowing dinner progs) but who knows? #socpharm

ddwebster @ Exactly! I am, however, amazed that people at med conventions will take anything not nailed to the table #socpharm

MaverickNY @ totally agree on self policing or lack of it from what I’ve seen at meetings – they grumble!! #socpharm

GailZahtz @ Thank you so much. It was a tremendously useful chat! I hope to make it part of my circuit ) #socpharm

EileenOBrien @ Still getting through the 144 pages, but it’s so over the top that it comes across as unreasonable. #socpharm

ddwebster @ Good question. Not sure I know enough background info to really have an opinion on that one #socpharm

heldincontempt @ @ @ @ @ @ Happy Thanksgiving, everyone! #socpharm

GailZahtz Jumping to another chat- hope to get to know all of you better! Happy Thanksgiving to all. #socpharm

thjacobellis Nice to chat with you all. Happy Thanksgiving! #socpharm

ddwebster Happiest Thanksgiving wishes all! @ @ @ @ @ @ @ #socpharm

LeighFazzina ) RT @ @ @ @ @ @ @ Happy Thanksgiving, everyone! #socpharm

MaverickNY @ @ @ @ @ @ happy Thanksgiving ladies! #socpharm

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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