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#SocPharm Tweetchat Transcript 1/12/2011

Posted by | 9:55pm on Wednesday, January 12, 2011

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It’s time for the marketing & social media pharma chat (#socpharm). Plse start w/intros & why u are interested in this topic.

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@ & @ here – Interested in the #Socpharm conversation

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I’m Eileen, work at Siren Interactive, we do relationship marketing for #raredisease therapies. I heart all things interactive! #socpharm

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We?ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them)

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T1 What role do caregivers play in pharma marketing? Do/should pharma marketers target them? #socpharm

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T1 was inspired by the release of fascinating eConnected Caregiver study by Natl Alliance for Caregiving http://bit.ly/fF2lFx #socpharm

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#socpharm Absolutely on your question. They have done an ok job given resources are limited – new media channels more efficient

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@ @ @ @ Any opinion on our #socpharm question: What role do caregivers play in pharma marketing?

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@ – will chx it out. #socpharm. Any good must attend eConf?

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It’s awfully quiet out there in #socpharm land tonight! Any lurkers want to ask a question??

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@ Good question what are the must-attend pharma conferences for 2011? #socpharm

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I’ve spoken & attended a ton of conferences in the last 2 years & my learning is the ones that focus are best. #socpharm

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RT @: @ Good question what are the must-attend pharma conferences for 2011? #socpharm

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Well, we should chat offline as well as we both have moved on from ReachMD #socpharm – I hear crickets…

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@ Good point. I was referencing caregivers as family/freinds. #socpharm

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@ These family/friends who support patients are so essential for medication being taken properly & consistently. #socpharm

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@ – lots of good new projects focusing on new media healthcare communication and education – lots of #socpharm

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@ I’m also excited about the health track at #sxsw & going for the 1st time this year #sxsh #socpharm

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#socpharm – me too! Was just going to say that. Looking for a big ole house in Austin

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@ any #socpharm-ers going to the #BDI #Mobile Healthcare conference coming up? interesting agenda planned

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@ Do you have a link for that conference Lexie? #socpharm

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All the cool people : ) off the top of my head…@shwen @ @ @#socpharm

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T2: Anyone other than @ really explored Quora yet? Haven’t had time to play yet. Is it worth it? #socpharm

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#socpharm – one thing we are developing is an Obesity Conference in Chicago – this summer tbd

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@ #socpharm, me too, but I haven’t really looked too much at it

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@ T2 I can be – too early to say if will scale. But: don’t just jump in. Go slow – it’s not typical social media. #socpharm

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#socpharm – all stake holders, education, research and communications.

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@ It’s hard to find the time to go slow these days! But did see CEOs responding which is v. cool. #socpharm

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@ thanks for reaching out – I just downloaded the report and am checking it out now! #socpharm

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@ The report is full of fascinating data. Enjoy. #socpharm

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#socpharm – thx for the data, excited to chx out @.

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T3: Is there ever a reason for pharma companies or any co to block sm sites? Local hospital just banned FB. #socpharm

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Hi, Frieda Hernandez joining late #socpharm

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T3: Companies banning social sites reminds me way back in the day when they only gave certain “trusted” employees internet access. #socpharm

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@ remembers when co’s early on tried to ban the internet #socpharm – it’s like putting gum on a leaky damm – it’s here and staying

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@ Hi Frieda, we are all over the place 2night for #socpharm :)

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@ My thoughts exactly! #socpharm

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Hi @ ! #socpharm

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@ Yes, very hard to find time. Social Media isn’t all good. In fact, it’s a hamster wheel & it’s gonna get faster. #socpharm

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T3 It also means u don’t trust employees. &/or you have employees who shouldn’t be working there if they are abusing privilege. #socpharm

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T3 Companies must connect w/customers via employees (they’re people too!). If they can’t access sm, completely out of touch #socpharm

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@ @ Right on! #socpharm

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@ We talked content curating last week. Who will become the Google for healthcare content curation? #socpharm

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agreed @ #socpharm – thank goodness for the twitter funnel of new info

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@ #socpharm – great question!!! Talk about it and plan it daily. Content is king – platforms – kingdom :)

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@ the obesity conference sounds interesting. cn U get the 1st lady involved? That’s her defining issue w/ children #socpharm

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Yes I let Twitter & #socpharm curate my news. I can’t remember the last time I looked at my RSS reader. #socpharm

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@ working on it. Also new Barry levinson documentary coming out on it #socpharm

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#socpharm Lots of tangents to work from, interested in all ur ideas on KOLs, topics etc.

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Agreed RT @: Yes I let Twitter & #socpharm curate my news. I can’t remember the last time I looked at my RSS reader. #socpharm

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sorry I’m late! @ since I discovered Reeder on my Mac, I’ve been reading RSS feeds again. It’s a joy to use #socpharm

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@ was just trying to make sense of them all! Will read the report in am #socpharm

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@ link to BDI mobile healthcare conf> http://bit.ly/fhtAlg #socpharm

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@ Not sure if there will be a Google for Healthcare. Might be Google ;) Might be an ever-evolving organism. #socpharm

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@ And we can read your blog now on the Kindle I saw! #socpharm

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@ wld luv 2 connect w/you & @ & learn abt new ventures. Let’s do cocktails when @ is in Chgo #socpharm

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@ Concern, even now w/Google taking over 1st organic search result for health topics, is who/how curation happens. #socpharm

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Facebook has led the buzz in social media recently. Have HCPs jumped on this bandwagon? from @ #socpharm

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This does look good & gr8 price! R u speaking? Attending? T @: link to BDI mobile healthcare conf> http://bit.ly/fhtAlg #socpharm

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@ yes it was a fun thing @ set up last year then we realized peeps were reading it on Kindle! Useful if busy #socpharm

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@ Interesting question @. I could see a large physician practice setting up a FB page. #socpharm

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RT @: Facebook has led the buzz in social media recently. Have HCPs jumped on this bandwagon? from @ #socpharm

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@ unsure if I’m attending but def a great agenda #socpharm

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It would be much easier/quicker for physicians to set up Facebook page instead of website. Potential issues w/wall comments. #socpharm

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If you missed earlier 1 of our new partners @ Congrats @ over @ our 1st App Challenge bit.ly/ebSw5u #socpharm

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@ hey #socpharm — any scoop on the novartis / sanofi #android apps? http://bit.ly/hpF6iGwould love to see some screens

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Very cool @ Re: 1 of R new partners @ cngrts @ ovr @ R 1st App Challenge bit.ly/ebSw5u #socpharm

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Thanks for #socpharm chatting tonight. Next week @ of @ wil be guest moderating.

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@ Google’s mission is to organize the world’s info, including h/c. So I’d expect them to execute on that mission. ;) #socpharm

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Thanks #socpharm chat, good times!

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Goodnight #socpharm peeps. Signing off the view RT @: Classy, heartfelt, intelligent speech by POTUS. Thank God. #tucson

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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