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#SocPharm Tweetchat Transcript 11/16/2011

Posted by | 10:01pm on Wednesday, November 16, 2011

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hi everyone, been a couple of weeks #socpharm

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Welcome to the #pharma marketing & social media #socpharm tweetchat. Welcome & say hello!

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Hello, folks in #socpharm chat. I’m here to see what you all have to say about the #DontFlyDelta anti-vaccine scandal http://bit.ly/sJt05H

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As always, we’ll assume your tweets reflect your own opinion & not that of your employer. #socpharm

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@: Thanks so much for joining us! Your blog was fascinating: http://t.co/s9699OEg #socpharm

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RT @: To talk about pharmaceutical marketing and social media enjoy #SocPharm today at 8:00pm ET

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T1: What do u think about Delta ignoring letter from Am Academy of Pediatrics? Is this a public health issue? #socpharm

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Hi everyone. Looking forward to good convo tonight #socpharm

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@: Has Delta made any public response? Or are they ignoring the issue hoping it will go away? #socpharm

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T1: Seems Delta’s right to accept advertising but then when physician leaders reach out you think they’d reconsider. #socpharm

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Best I can tell, #Delta has decided to ignore the AAP letter and keep the anti-vaccine ads running through Nov. #socpharm #DontFlyDelta

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Their choice to ignore the letter is irresponsible re: public health & bad business re: jeopardizing customer loyalty. #socpharm

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#socpharm Delta acknowledged the letter and said they’d change their editorial review policy, but they are keeping the ads thru Nov.

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Good evening all! 1st a hat tip to @: for knowing how to spell kerfuffle. #socpharm

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#socpharm I feel strongly that this is NOT good enough and that the ads should be pulled immediately. #DontFlyDelta http://t.co/0VN06vaa

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@: Is the #Don‘tFlyDelta movement getting any traction among physicians? #socpharm

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Ad is paid for to run thru Nov but #Delta says it will reformulate procedures for accepting ads #socpharm http://t.co/1g1wRaVS

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T1: Whole concept of vaccines is misunderstood. So many people tell me they “got the flu the one time I got the vaccine!” #socpharm

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RT @: Hello, folks in #socpharm chat. I’m here to see what you all have to say about the #DontFlyDelta anti-vaccine scandal.http://bit.ly/sJt05H

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RT @: #socpharm Delta acknowledged the letter and said they’d change their editorial review policy, but they are keeping the ads thru Nov.

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#socpharm @: Physicians all seem to be horrified when they find out about @ partnering with anti-vax grp. Not enough know

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Money talks? RT @: : RT @: : #socpharm Delta acknowledged the letter and said they’d change theā€¦ (cont) http://t.co/8HZPaQ23

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Tx for sharing RT @: Ad is paid thru Nov but #Delta says it will reformulate procedures 4 accepting ads #socpharm http://t.co/UgCk4Gol

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Hi all- just back from vaca- I agree w u- ad should be pulled since go against MD reco @: : #socpharm #DontFlyDelta http://t.co/EnkhFNDM

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#socpharm My blog http://t.co/0VN06vaa was picked up by WSJ and is going viral on FB. LA Times, Forbes, USA Today & ABC have run stories.

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MT @: : #socpharm Agree with the good doctor that the ads should be pulled immediately. #DontFlyDelta

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@: The power of social media! Good for you bringing attention to this issue. #socpharm

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I worked on a flu vaccine & until then had no idea that about 49K Americans die each yr due to flu. People just don’t know. #socpharm

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Delta ad review policy for future makes sense. They may not be legally able to pull these ads per sponsor contract. #socpharm

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@: This really is a no-brainer. Why would airline side against the CDC, AAP, & every reputable med orgo in the nation? #socpharm

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Large orgs not able to quickly change organizational plans esp over holiday periods. Sponsor contracts may apply #socpharm

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RT @: : I worked on a flu vaccine & until then had no idea that about 49K Americans die each yr due to flu. People just don’t know. #socpharm

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#socpharm In my experience, contracts always have an out clause. “We reserve the right to d/c ads anytime” type language.

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: RT @: : #socpharm I feel strongly that this is NOT good enough and that the ads should be pulled immediately. #DontFlyDelta http://t.co/0VN06vaa

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I haven’t heard much in the media this year about flu vaccine. Seems people only want it when there’s a shortage. #irony. #socpharm

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#Delta has to make a decision as to whether contract liability trumps public health and welfare. #socpharm

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RT @: : I haven’t heard much in the media this year about flu vaccine. Seems people only want it when there’s a shortage. #irony. #socpharm

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@: And @ could always give back the money… #socpharm

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shame on them. every network station requires justification 4 accepting tv ads @: Delta may not be legally able to pull #socpharm

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@ Right & they should do it quickly. Someone at the top should make a decision. #socpharm

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Wonder if they were aware of this chat? #socpharm

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#socpharm There is no viable excuse for not pulling the anti-vax ads. @ simply misjudged the situation’s degree of egregiousness.

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RT @: @: Prob nicer than usual weather across much of US is responsible for lack of interest. PA would be v. useful #socpharm

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RT @: : #socpharm There is no viable excuse for not pulling the anti-vax ads. @ simply misjudged the situation’s degree of egregiousness.

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@: I’m sure their PR person is monitoring @: very closely! #socpharm

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#socpharm I’m so sorry, but I have a schedule conflict and must leave you. Please keep the pressure on @ to d/c those ads before Tday!

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@: Thanks so much for joining us! #socpharm

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Just like companies trying to stifle soc media messages – don’t stifle; question and educate. Let the debate begin! #socpharm

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RT @: : @: Thanks so much for joining us! #socpharm

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T1: Any other comments on @ & anti-vaccine ads? #socpharm

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buh bye @: : #socpharm Long time follower – keep up the good work! Please keep the pressure on @ to d/c those ads before Tday!

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When we invite inquiry we educate and demonstrate trust over fear, paid physician advocacy and lobbyists. #socpharm

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: #socpharm This is the most outrageous thing I’ve ever heard since Gov Perry’s vaccine comment.

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T2: What do we think of this Pfizer Chapstick ad? http://t.co/1QE3N1rG #socpharm

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@: your link is to a foreign language newspaper #oops #socpharm

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RT @: : @: your link is to a foreign language newspaper #oops #socpharm

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Similarly, I think interest in the #fluvaccine this year because of some reports in the media that it’s just not that effective #socpharm

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RT @: : #socpharm There is no viable excuse for not pulling the anti-vax ads. @ simply misjudged the situation’s degree of egregiousness.

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Similarly, interest in the #fluvaccine is lagging this year because of some reports in the media that it’s just not that effective #socpharm

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A1: Again, foisting policy and throwing money without acknowledging the other camp’s concerns doesn’t win them. #socpharm

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@: Okay let me try it again! http://t.co/V6YrSEdp #socpharm

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Exactly! Plays into risk v. benefit argument. RT @: : reports in the media that (flu vaccine) just not that effective #socpharm

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Mistake? Correct course but no… what asses! #socpharm

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T2: Anyone think this ad is offensive? http://t.co/XQVtQVz3 #socpharm

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@: I think the most “shocking” thing is the hand reaching up from the couch, as mentioned in http://t.co/1gUTjEYX #socpharm

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A2 – much abt nothing, what’s so offensive? Agree they handled deletions badly, bt prob going 2b ok bcause of ppl talking about it #SocPharm

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RT @: : Mistake? Correct course but no… what asses! #socpharm

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May not be ideal image but headline tries to polk fun at an insight of always losing lip products. (at least I do) @: : #socpharm

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@: Thanks I missed the WSJ article saying they were pulling it. #socpharm

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: @: Unprofessional and creepy. Heads should roll. If were on super bowl, front pg news #socpharm

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Otherwise I think it’s an eye-catching way to illustrate the way we all always lose our Chapstick #socpharm

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i had2 go back & view again 2c the hand – kind of creepy, perhaps she’s fighting 2pull the chapstick from some1 behind the couch? #SocPharm

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Not worth the risk. Doesn’t say anything unique about chapstick. She could be looking for a few quarters! #socpharm

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really? RT @: : : @: Unprofessional and creepy. Heads should roll. If were on super bowl, front pg news #SocPharm

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That’s my next question — Pfizer deleting comments from non-prescription FB page. But appears only industry folks cared. #socpharm

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&b effective viral ad. RT @: : @: Unprofessional & creepy. Heads should roll. If wr on super bowl, front pg news #SocPharm

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all brands reserve right2, ? is who it upsets and if matters RT @: : ..Pfizer deleting comments from non-rx FB page. #SocPharm

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#socpharm Are going to expect ethical behavior from #BigPharma on #Facebook? Not gonna happen #Pfizer

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Last topic: Google+ buslness pages launched. Now that we’ve seen them – Overhyped? #socpharm

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Women have always been target of DTC and women 18 – 29 are SM power-users. Now delete their comments as repetitive? duh! #socpharm

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Expected 2 on Rx pages RT @: : #socpharm Are going2 expect ethical behavior from #BigPharma on #FB? Not gonna happen #Pfizer #SocPharm

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@ It is happening! Check out great March of Dimes partnership w/Sanofi Pasteur: http://t.co/xEMZPO98 #socpharm

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@: T2 #socpharm I’m going out on a limb to say “I like it” :)

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LOL! RT @: @: T2 #socpharm I’m going out on a limp to say “I like it” :)

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#socpharm Google+ needs to verify or the businesses can be “brandjacked” like #BankofAmerica‘s was http://t.co/jf3yv9o1 #ows ;-)

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T2: Market expansion idea: Chapstick should have used a man’s behind. Women buy men Chapstick/love men’s butts/men don’t mind. #socpharm

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: @: @: effective doesnt equal classy. Look at Jersey Shore. #socpharm

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RT @: : T2: Market expansion idea: Chapstick should have used a man’s behind. Women buy men Chapstick/love men’s butts/men don’t mind. #socpharm

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men will l%k n couch 4beer,remote,nt chapstick :) RT @: T2 Mrkt expansion idea: Chapstick shld hv used a mans behind… #SocPharm

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Very true! RT @: : : @: @: effective doesnt equal classy. Look at Jersey Shore. #socpharm

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exactly my point. nt saying it’s right RT @: : : @: @: effective doesnt equal classy. Look at Jersey Shore. #SocPharm

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@: LOL! RT: men will l%k n couch 4beer,remote,nt chapstick :) #socpharm

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@: Heh, Eileen…didn’t mean to add positive disruption but I’m amused by the missed logic and uptake. Marketing is fun #socpharm

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Thanks everyone for a gr8 discussion. Next lsk204: Thanks #socpharm -ers for a great chat, thanks 4 hosting @:

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@ Exactly, my 1st thought! I wrote a blog noting already 2 @ Google+ pages: http://t.co/rfUG6FI2 #socpharm

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Toodles #socpharm

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slow start 2nite but gr8 finish. thanks of course 2 Eileen 4 hosting. every1 have a gr8 thanksgiving! #SocPharm

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@ We love contrary points of view here! That’s what it’s all about. Thanks for sharing.. #socpharm

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Thanks for hosting another stimulating chat – making us think and share @: ! #socpharm

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Thanks! Love seeing you IRL or online!! RT @: : RT @: : Mistake? Correct course but no… what asses! #socpharm

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totally agree, fun gens convos 4 campaigns RT @: : @: ..amused by the missed logic &uptake. Mrkting is fun #SocPharm

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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    18 November 2011 at 12:11am
    Transcript from last night's ...
  • Eileen O'Brien
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