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#SocPharm Tweetchat Transcript 10/5/2011

Posted by | 10:38pm on Wednesday, October 5, 2011

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Welcome everyone to the #pharma marketing & social media (#socpharm) tweetchat. Please say hello!

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Wow, just saw Steve Jobs died. So sad #socpharm

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Janet from Chicago – 25+ years in healthcare call centers, loving social media #socpharm

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@: Hi Janet #socpharm

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We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them)

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Just saw that about Steve Jobs as well. He was one of the most brilliant men to come along in our lifetime. #socpharm

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T1: In honor of Steve Jobs perhaps we should talk about innovation at #socpharm

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The Power of the Patient: e-Patient Connections Conference 2011: Day 1 http://t.co/vilGQLvp #hcsm #SocPharm #hmsneu #epatcon #spoonie

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Hi all, Frieda Hernandez here from Siren Interactive joining #socpharm

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T1: How does marketing innovation happen in pharma? Can true marketing innovation happen in pharma? Discuss #socpharm

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: @: – Innovations in what way…. #socpharm

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RT @: The Power of the Patient: e-Patient Connections Conference 2011: Day 1 http://t.co/vilGQLvp #hcsm #SocPharm #hmsneu

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@: I guess I was thinking in terms of marketing/communications in pharma. Didn’t plan this out :) #socpharm

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RT @: Steve Jobs, RIP http://t.co/oTLYvz75 #hcmktg #mhealth #hcsm #socpharm

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T1 – True innovation – Thinking outside of the box, while still playing by the rules. Rewinding brain for examples #socpharm

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T1: Innovation happens frequently within #pharma research (& has to in order to stay in business) but not so much in marcom. #socpharm

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@: : T1 Difficullt in pharma – Thinking outside of the box, while still playing by the rules. #socpharm

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@: Yes, playing by the rules is important. #socpharm

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T1: Even in R&D, innovation happens at the margins, as we say. New channels and innovations will spur marketing as well #socpharm

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@: Do you think R&D innovation does necessarily spur marketing innovation? #socpharm

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T1 – @: But whoever figures that out first gets great success, and I have to think social media has to be involved #socpharm

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RT @: RIP, Steve Jobs. Cancer takes too many people from us. #socpharm

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@: Agreed. Think how quickly (for pharma) this channel has been adopted. Two years ago – crickets #socpharm

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Does R&D spur communication innovation or science innovation? #socpharm

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T1: I’ve thought of something! The Pfizer virtual clinical trial & use of YouTube to explain & recruit: http://t.co/1faDjBGM #socpharm

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@: New ways of conducting clinical trials for instance. @ has a great case study of using digital channel #socpharm

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Hello everybody, this is Jacqueline from @ health just joining in now. #socpharm

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I think that #clinicaltrials have an advantage in that AE’s are in the informed consent after a patient has been screened #socpharm

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@: Welcome Jacqueline. In honor of Steve Jobs we are talking about innovation in pharm marketing/communications. Thoughts? #socpharm

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Commercial messaging has to carry AE info from the get go. #socpharm

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And the Pfizer trial was brilliant !!! #socpharm

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Apple’s Steve Jobs Is Dead http://t.co/nyakFsBJ via @ RIP, and thanks for everything. #socpharm

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@ In honor of Steve Jobs the #socpharm chat is talking about marketing/communications innovation in #pharma. Thoughts? #soccpharm

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There are interesting things that can be done by leveraging social media & mobile apps to engage patients in their health. #socpharm

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@: and @: what innovations have you seen re: #pharma engaging patient community? #socpharm

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@: Agree that @ & team innovated clinical trials with the virtual #clinicaltrial launch #socpharm

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For example, through #mhealth apps, one can provide targeted, relevant content to the patient based on activities/input in the app #socpharm

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@: Good question. I’ve seen pharma extend their offline relation to online but trying to think of innovative example #socpharm

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@: An example would be Biomarin & their PKU.com online patient community, certainly cutting edge for #pharma #socpharm

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@: Agree that #mhealth apps can certainly be innovative & help us change behaviors. #socpharm

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@: Can you provide an example you consider effective? #mhealth #socpharm

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If #pharma can move some of their DTC resources to #socpharm, that would be innovative :)

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Via @: sum gd examples of patient communities – Bring Real Life Stories 2 Patients Using the 3Ps http://t.co/LU3xxikj #socpharm

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Merck has “online brochure” shows how they transform new ideas into innovative products, services &processes http://t.co/G6stcgHH #socpharm

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@: Pharma use of #mhealth apps to engage patients is still quite new… trying to think of a good example… #socpharm

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Amen RT @: : If #pharma can move some of their DTC resources to #socpharm, that would be innovative :)

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@: : I like what Novartis did with VaxTrack: http://t.co/hqhb1t8G #socpharm

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@: LOL! Actually @ did a tweetchat about patient savings programs that was innovative cc @ #socpharm

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Medscape app. RT @: : @: Can you provide an example you consider effective? #mhealth #socpharm

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Good one, Thanx! RT @: : @: : I like what Novartis did with VaxTrack: http://t.co/5SpSlXf2 #socpharm

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here is an old link to an article re: Merck and Novartis #mhealth efforts #socpharm http://ow.ly/6OP0P

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@: The Medscape app itself? #socpharm

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@: : I agree that Merck is doing good work on innovating. They’re really trying to break new ground & experiment. #socpharm

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RT @: : here is an old link to an article re: Merck and Novartis #mhealth efforts #socpharm http://ow.ly/6OP0P

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My example of a popular, practical app used often, downloaded often. RT @: : @: The Medscape app itself? #socpharm

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#socpharm RT @: ths year’s new med skool class the 1st 2 have entered college w/ the world in their po… (cont) http://t.co/AXqa1fu9

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@: Got it, certainly used often! @ would be another one. #socpharm

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Joy’s Law: Most of bright people don’t work for u- no matter who u r. U need strategy that allows 4 innovation occuring elsewhere #socpharm

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@: Good criteria re: Medscape app. Too many go unused #socpharm

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@: Joy is smart – #socpharm

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Check out http://t.co/ZCXBQEwU for examples of this. Credit to @ & #SXSH recap: http://t.co/05D6WPgA #socpharm

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LOL, yes Bill Joy = very smart! RT @: : @: Joy is smart – #socpharm

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Can’t wait for next #SXSH! RT @: : See http://t.co/CdjEPIIF for ex. Credit=@ciaransb & #SXSH recap: http://t.co/mTq0J9wF #socpharm

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@: So bummed I had to miss both #sxsh & #epatcon. Next year! #socpharm

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So we have a brain trust here tonight, what direction does #phama go to innovate marcom? #socpharm

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@: I could debate that it’s not necessarily pharma’s role to innovate marcom… #socpharm

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Definitely #pharma‘s role to innovate within medicine, health, R&D but not sure about marcomm. #socpharm

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Although I hope that within marcom overall that #pharma will continue to advance & change & follow some other innovators. #socpharm

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Good sum! RT @: : Check out http://t.co/iFREQ4LA for examples @ & #SXSH recap: http://t.co/dfjcA0Cn #socpharm #hcsm

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@ Who are good innovators that #pharma should follow? Any companies? Industies? #socpharm

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@: : who do you see as the other innovators of #health marcomm, if not pharma themselves? #socpharm

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Spelling (yuck)MT @: @ Who are good innovators that #pharma should follow? Any companies? Industries? #socpharm

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@: I’d say tech companies (Apple comes to mind)… What does everyone else think? #socpharm

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I’m in a great online group on FB for Thyroid Cancer Survivors called Butterfly Sisters http://t.co/M8rvqokS #socpharm

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@: Interesting way to flip that & approach it from a different perspective. #socpharm

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Parcial to Shaw Science :) #socpharm as we just partnered with Georgia Tech to get latest cutting edge innovation

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but if can’t educate, engage&motivate patients then what good will R&D innov be? should we let Pharma off hook?;-) #socpharm

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@: Again, excellent point. Especially since the old marcomm methods (ie TV ads) are no longer as effective #socpharm

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@ has done a great job of building online presence. #socpharm

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@: hi all, joining very late- apologies! #socpharm

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Time is almost up – anyone have any last thoughts? #socpharm

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MT @: If can’t educate, engage&motivate patients then what good will R&D innov be? Should we let #Pharma off hook? ;-) #socpharm

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Don’t forget to vote! RT @: 2nd Annual Pharmaguy Social Media Pioneer Award Goes to… http://ow.ly/6MQNZ #socpharm

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Thanks for another great convo this evening. @ will be guest moderating #socpharm next Wed

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It’s going to be difficult to innovate in #health marcomm if orgs are afraid to take risks. Is there something we can do there? #socpharm

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As always thanks @: for moderating #socpharm

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@: @: some of the devices and tests are also doing some interesting marcomm things. Blogged abt #ismycancerdiff #socpharm

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RT @: : Don’t forget to vote! RT @: 2nd Annual Pharmaguy Social Media Pioneer Award Goes to… http://ow.ly/6MQNZ #socpharm

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@: Educate, educate and communicate case studies & best practices. #socpharm

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RT @: : As always thanks @: for moderating #socpharm

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Thanks, all. Great #socpharm convo and moderation by @: !

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Thanks everybody for the good convo tonight. @: thank you for moderating! #socpharm.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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    07 October 2011 at 12:10am
    Transcript from last night's ...
  • Eileen O'Brien
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