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#SocPharm Tweetchat Transcript 10/12/2011

Posted by | 10:16pm on Wednesday, October 12, 2011

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#SocPharm Hello all – it’s 8pm ET on WED – time for #SocPharm tweetchat. R u ready?

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Hello & thanks to @: for moderating #socpharm tonight.

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@: Hey. Maybe I’ll join #socpharm tonight. I’m in iOS trolled-me hell, so why not.

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Ready @: , thanks for moderating. #socpharm

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Welcome to #SocPharm – Social Media and Pharma tweetchat – pls start w/intros & why u are interested in participating. I’ll start off…

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: Hi guys. It’s Janet from Chicago enjoying a beautiful fall evening. #socpharm

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@: Dare I ask – what’s iOS trolled-me hell? #socpharm

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<- Shwen Gwee (VP, Digital Health at Edelman in NYC). Thx to @: for inviting me to moderating tonite! :) #SocPharm

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@: Thx for joining in the #socpharm convo — looking fwd to ur participation.

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Joshua, Philadelphia, trying to join in to learn more about how pharma companies can navigate #sm w/out getting on FDA’s bad side #socpharm

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@: Wish we could say the same abt the weather here in NYC #socpharm

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@: @: Its drizzling here in Philly. Because we haven’t gotten enough rain the last two months. #socpharm

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#SocPharm We’ll assume that all tweets within the tweetchat are your own and not your employers (unless you specifically declare them)

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Harvey Brofman, President ++Integrated Tactics here. hi all. #socpharm

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I’m @: – interested in #socpharm because 1) It’s a challenge (i.e. totally whacked) 2) SM is a new software layer for the industry

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#SocPharm Small group today, but shall we dive into the first topic of the night? …’

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#SocPharm Wonder if there r a lot of ppl at DTC tonight. Seeing lotsa tweets coming out from there.

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@: Let’s jump in! #socpharm

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#SocPharm T1: LinkedIn recently launched the ability to post status updates for Company Pages – do u think Pharma will/should use this?

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#SocPharm hi everyone – Mary Modahl from QuantiaMD

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@ good stuff as always :-) #socpharm

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@ Is #socpharm totally whacked or industry’s expectation of it?

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RT @: #SocPharm T1: LinkedIn recently launched the ability to post status updates for Company Pages – do u think Pharma will/should…

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T1: As long you don’t say anything that violates fair balance or other FDA rules, why not? #socpharm

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Hi all on the #SocPharm chat, John Novack from Inspire, online patient support communities

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For ref, here’s the official announcement of LinkedIn’s Company Status Updates feature: http://t.co/TT2L0itH #SocPharm

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T1 who would the audience be expected to be – peers, providers, docs? #socpharm

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For ref, here’s the official announcement of LinkedIn’s Company Status Updates feature: http://t.co/6ugrZM6o #SocPharm

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#SocPharm T1 not sure anyone they want to reach follows Linkedin updates

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@: @: @: Thx for joining in! #SocPharm

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RT @: #SocPharm T1 not sure anyone they want to reach follows Linkedin updates #socpharm

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RT @: #SocPharm T1: LinkedIn recently launched the ability to post status updates for Company Pages – do u think Pharma will/should …

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@: Maybe the question should be “Who actually reads their linkedin updates” ? #SocPharm

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@: It’s more about the intersection – e.g. FDA, HIPAA, old communications model v. 21st Century… #socpharm

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RT @: : #SocPharm T1 nt sure any1 they want 2 reach follows Linkedin updates // and who sits n LinkedIn all day watching timelines?

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@: Very true! I used to pay attention to LinkedIn status updates before they hooked in Twitter. #socpharm

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@ can you explain what you mean? #socpharm

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T1: I have to say that I do get a fair number of ppl who respond to my tweets which r linked to my LinkedIn acct. Any 1 else? #SocPharm

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#SocPharm T1 LinkedIn is for business people and job seekers – pharma needs to reach docs and patients. Lots of people but wrong context

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@: I do too, people who don’t use Twitter. #socpharm

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@: T1 #SocPharm Of course, but mostly for corporate news. The issue may arise that this is abused as an off label promo channel

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Exactly – they end up sending me an InMail – RT @: : @: I do too, people who don’t use Twitter. #socpharm

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@: @: Agree w/ both of you. LinkedIn status updates are almost obsolete now due to Twitter tie-in #socpharm

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@ just have to learn a new dance. And maybe buy some new shoes #socpharm

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T1 It’s similar to FB, except audience is different. Also less crazy than FB (which btw I think Pharma shld b cautious abt) #socpharm

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@: But pharma also wants to reach shareholders & influencers re corporate reputation & they could via LinkedIn #socpharm

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@: The same FDA drug marketing rules re: fair balance, etc. would presumably still apply. #socpharm

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T1: As w/ all platforms, IMO it’s abt intentions – for HR/recruiting, perhaps it’s better than FB! #socpharm

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Or more like who reads them real time vs seeing them n daily r weekly summary & then pick to view RT @: @: #SocPharm

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T1 For LI, use-cases and value props would be more for professional interactions – not so much consumer-directed. #socpharm

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@: Recruiting employees is definitely a possible use. But using it to announce approval/launch of a new drug is problematic. #socpharm

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Agreed RT @: T1 sim2 FB, except audience different. Also #socpharm

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T1 Nobody reads LI updates btw ;) #socpharm

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@: @: @: – Except there is still large part of LinkedIn community that does not tweet. #socpharm

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T1: @: But I wouldn’t use FB or Twttr for announcing approval of a new drug either. #SocPharm

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Not sure, not all LI’s tweet RT @: @: LinkedIn status updates are almost obsolete now due to Twitter tie-in #socpharm

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Yes! RT @: @: @: @: – Except there’s still large part of LinkedIn community that doesn’t tweet. #socpharm

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And if company isn’t USA based? @: The same FDA drug marketing rules re: fair balance, etc. would presumably still apply. #socpharm

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RT @: : I’m @: – interested in #socpharm because 1) It’s a challenge (i.e. totally whacked) 2) SM is a new software layer for the industry

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T1: Plenty of pharma people still aren’t on LinkedIn! #socpharm

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Yup RT @: @: @: @: – Except there is still large part of LinkedIn community that doesn’t tweet. #socpharm

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@ Great Comment!! #socpharm

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@: A platform doesn’t change the regs that must be adhered to #socpharm

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LOL #socpharm RT @: @: Not being on LinkedIn is like saying, “Paycheck? No thanks, I’m good.”

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But I bet small % overall. certainly us engage folks r! RT @: T1: Plenty of pharma people still aren’t on LinkedIn! #socpharm

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T1: Personally, I like LI Company Updates. Not all co’s r using FB in engaging way – more biz updates, so LI might be a good place!#SocPharm

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@ That says for patient communications though #socpharm

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When posting press releases adding an update on LI about it woudl be easy & may reach new audience. #socpharm

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As should be expected RT @: : @: A platform doesn’t change the regs that must be adhered to #socpharm

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#SocPharm what happens now when non US cos post about drugs – beyond FDA if not officially sold in USA?

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T1: Alright… Any last comments on LinkedIn Company Updates before we move on to nxt topic? Any 1 already using it for their co? #SocPharm

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@: True. Point is that FDA regs might not apply in all countries but SocMed reaches across borders #SocPharm

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@: Sorry. I’m not familiar with drug marketing regulations in other countries. #socpharm

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@: That’s true abt FDA regs and borderless reach, but that’s true for almost all SM platforms :) #SocPharm

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T1 Company LI updates are useful in the right context, esp if you’re invested somehow in it. A clean interface for interaction 2. #socpharm

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Dumb question from me, does LinkedIn localize updates? Re @: @: … but SocMed reaches across borders #SocPharm

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@: Wouldn’t it be similar to posting a press release about a new drug online? #socpharm

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RT @: LOL #socpharm RT @: @: Not being on LinkedIn is like saying, “Paycheck? No thanks, I’m good.”

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#socpharm – Hi all. Im late. but here.

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@: Hello Leigh! #socpharm

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#SocPharm T2: #EHB2011 show HCP’s,academic experts,patients r most credible 4 health info.Then science expert in company. CEO, celebs last!

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T1 My view? LI is a safer option for #socpharm than FB. FB is the maniacal crackhead of SM. It’ll turn on you w/o a notice.

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#SocPharmR ppl surprised or not at thsi finding? Pls refer to: http://t.co/yy7Y8opq Slide 16 #SocPharm

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T2: That’s the Edelman Health Barometer #EBH2011 for those not in the know! #socpharm

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RT @: : T2: That’s the Edelman Health Barometer #EBH2011 for those not in the know! #socpharm

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Agreed! – RT @: : T1 My view? LI is a safer option for #socpharm than FB.

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RT @: : #SocPharm T2: R ppl surprised or not at thsi finding? Pls refer to: http://t.co/AETxaEfp Slide 16 #SocPharm

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@: Hi Leigh – welcome to #SocPharm – we r on T2.

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Thx! RT @: : @: Hi Leigh – welcome to #SocPharm – we r on T2.

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RT @: : T1 Company LI updates are useful in the right context, esp if you’re invested somehow in it. A clean interface for interaction 2. #socpharm

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@: joining in. T1 LI could help inform aboutn company initiatives like corp social responsibility, patient assistance. #socpharm

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T2: Surprised that Dietiician ranked so high, I forget about them… #socpharm

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@: Hey! You guys stole “Health is social” from my @. Attribution please!!! ;) #socpharm

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@: No. I agree with it. T2: R ppl surprised or not at thsi finding? Pls refer to: http://t.co/AETxaEfp Slide 16 #socpharm

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@: Re: Dietician – how many ppl have dieticians? I guess many ppl treat them like HCPs? #socpharm

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Yes! RT @: : Agreed! – RT @: : T1 My view? LI is a safer option for #socpharm than FB.

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T2: Given the resources now at the disposal of Joe and Jane Doh, I’m not surprised. #socpharm

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@: For people with diabetes they can play a big role #socpharm

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T2: Is anyone surprised by the fact that “Health/Science Expert in a Co” rank so high? And that CEO n celebs so low? #SocPharm

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@: Its a sad state of affairs that the media ranks so low. Not surprised though. (slide 16) http://t.co/6BuVAIKF #socpharm

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Actually as online #patient communities become more prevalent, look for the ranking to increase #socpharm

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T2: And nurses rank below pharmacist as credible source? That surprises me too! #socpharm

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r they reimbursed? RT @: @: Re Dietician – how many ppl have dieticians? I guess many ppl treat them like HCPs? #socpharm

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The media isn’t the way journalistic reporting was many years ago. Still some gr8 med/health journalists out there though. #socpharm #in

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@: Re: Reimbursement… Perhaps for some conditions. Not sure. #socpharm

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@: @: Yes RDs are reimbursed for key conditions like diabetes, eating disorders, PKU, etc. #socpharm

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RT @: : Actually as online #patient communities become more prevalent, look for the ranking to increase #socpharm

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Really? I think expected. RT @: T2: And nurses rank below pharmacist as credible source? That surprises me too! #socpharm

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@: Thx, Eileen – that’s what I thot. For some conditions, it’s necessary. #socpharm

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@: A lot of news outlets, esp. print ones, are cutting specialty beats like med/health and covering w/ other reporters. #socpharm

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on T2 @: – I think it depends on the type of information. The ? was about rec’ing health-related info. Not care. #socpharm

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i thought nutritionists RT @ @: Yes RDs r reimbursed 4 key conds like diabetes, eating disorders, PKU, etc. #socpharm

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@: It shows in the quality of the reporting. #socpharm

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@: Nurses rank high, so I can believe that either. Not that Pharmacists don’t rank high. #socpharm

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Yes dieticians r influencers; compliance is challenge. RT @: : @: For people with diabetes they can play a big role #socpharm

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RT @: : @: A lot of news outlets are cutting specialty beats like med/health and covering w/ other reporters. #socpharm

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@: Aha, thanks for clarification.. #socpharm

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If a celebrity is at the bottom of the list, how on earth are they so critical to successful health-related messaging? #socpharm

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And the BIAS! ;) RT @: : @: It shows in the quality of the reporting. #socpharm

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T2: How about the conitnued use of celebs in Pharma vs. what we see here? #socpharm

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Nurses always rank high. Always have always will. But I’m biased since I’m one ;) #socpharm #RNchat

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RT @: : If a celebrity is at the bottom of the list, how on earth are they so critical to successful health-related messaging? #socpharm

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@: Yes – thx for clarifying the actual question for the data. #socpharm

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@: @: In the mid 90s celebrities were KEY to healthcare PR programs. Not so much anymore. But still have some influence. #socpharm

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@: Because people know who they are already and they know how to push the public’s buttons. #socpharm

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@: Because once a celebrity backs an health related Org it’s practically guaranteed to filter in donators/supporters #socpharm

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T2: I should clarify that this data is GLOBAL data (12 countries, 15K ppl), so it may change for US vs. others #SocPharm

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Celebs “seem” to work in all industries. RT @: : T2: How about the conitnued use of celebs in Pharma vs. what we see here? #socpharm

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“Pharmacist Most Trusted health Professional” thing… RT @: @: Nurses rank high, so I can believe that either. #socpharm

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#socpharm @: wld love to see the age demo break out of the responses to that ?. Older patients rec patient care from RPhs as a “norm”

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#SocPharm maybe people in surveys don’t like to admit how important celebrities are to them!

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@: But how abt the conflict of Celeb being ranked low vs. patient so high, if the celeb is a patient e.g. MJ Fox? #socpharm

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Good point! RT @: : #SocPharm maybe people in surveys don’t like to admit how important celebrities are to them!

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re: T2 – ohhhh, so other countries where pharmacists are used at the top of their US scope of practice! ah ha! @: #socpharm

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LOL! Perhaps. RT @: : #SocPharm maybe people in surveys don’t like to admit how important celebrities are to them!

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RT @: : @: But how abt the conflict of Celeb being ranked low vs. patient so high, if the celeb is a patient e.g. MJ Fox? #socpharm

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I think people want to know real. Is Sally Feilds on Boniva? RT @: : T2: How about the conitnued use of celebs in Pharma #socpharm

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@: We don’t have the age breakdown at the mo, but I’m looking at various cuts of the data #socpharm

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Agree. @: @: #SocPharm we live in a celebrity obsessed culture just look at who has most followers on this platform

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@: @: @: True dat – and see how well all the tabloids still sell on shelves and TV. Sigh… #SocPharm

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yes! @: pretty please! :) #socpharm Look forward to future info. Happy to take a look ;)

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Isn’t that @: ? :-) RT @: Agree. @: @: #SocPharm … who has most followers on this platform

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@: Maybe I should open up a vote for who’s interested in what data based on current slides :-) #socpharm

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@: MJ Fox so successful because you can see his Parkinson’s. You can’t see osteoporosis with S Fields. Depends on disease #socpharm

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Please share !! RT @: yes! @: pretty please! :) #socpharm Look forward to future info. Happy to take a look ;)

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I think more about that he is genuine not acting RT @: : @: : MJ Fox so successful because you can see his Parkinson’s. #socpharm

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Slide 15 – the less than weekly population is sizable for digital health info. Intriguing. ;) #socpharm

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@: That too. But a lot of the people covering these stories now don’t know enough about the subject to be biased. #socpharm

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@: Why isn’t that true for patients as well then? Many patients have diseases u can’t “see”. #socpharm

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@: Hey there, Joyce. Good to see you here #socpharm

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@: ::cough:: FILE DOWNLOAD! :D Imagine what could happen! #socpharm #myspssiswarmingup

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@: Hahaha… Err… OK, sure…. Maybe… Cough cough… #socpharm #myspssiswarmingup

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#SocPharm I guess celebrities have impact because people feel they “know”‘celebs – eg when Princess Di died, people felt real grief

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#SocPharm I think people don’t like to admit celebrity influence. Esp this near the Jenny McC “stuff” about vax, etc.

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T2: OK, any last comments on the “credibility” data from #EHB2011? #SocPharm

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@: Yes, I agree – it’s the fact that they feel they know them #SocPharm

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Agreed, he’s real, that’s what I was implying. @: : I think more about that he is genuine not acting RT @: : @: : #socpharm

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Yes, thanks 4 sharing! RT @: : T2: OK, any last comments on the “credibility” data from #EHB2011? #SocPharm

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The influence celebrities wield is amazing. Few weeks ago someone said diabetes campaign w/Bret Michaels v. successful. #socpharm

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@: Aww… shucks, YW. Hope u find it useful. Keep watching healthbarometer.edelman.com for more updates soon #EHB2011 #SocPharm

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T2: My last thot – maybe there’s a diff btwn Health Info cred vs. celebrity to raise awareness of a situation? #SocPharm

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Hi @: , always a pleasure. @: Hey there, Joyce. Good to see you here #socpharm

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77% feel employers should offer health/wellness/76% feel employers sld support communities. Seems to conflict w/ earlier slides. #socpharm

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#SocPharm Perhaps services like @ are a good way to measure this based on topics of influence

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RE @: Real // back2 Sally Field, u can’t c it, but believe she’s taking Boniva 4 Osteo. If lying r acting, its a problem, no? #socpharm

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@: Yes, interesting point of celebrity as pharma pitch person vs. celebrity increasing disease awareness. #socpharm

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T3: OK, home stretch… OCT is Health Literacy month – who have u seen doing a great job w/ Health Lit – any good examples? #SocPharm

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@: Very true. Lot’s of patients have illnesses most can’t “see”. It causes distress across all platforms. Esp w/Physicians. #socpharm

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and thus, trust the information from them… RT @: : @: Yes, I agree – it’s the fact that they feel they know them #SocPharm

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@: Yes, and there r those like @: who have even had to really fight/change HCPs to get Tx’ed #socpharm

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Yes, celebs drive awareness @: : T2: Maybe there’s a diff btwn Health Info cred vs celebrity to raise awareness of a situation? #SocPharm

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As long as clearly noted RT @ @: …celebrity as pharma pitch person vs. celebrity increasing disease awareness. #socpharm

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T3: The US HRSA has a free online health literacy program going on http://t.co/qTQTHktd #socpharm

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T3: In case u didn’t see it while thinking abt ur fave celeb… We’re talking health literacy now – who’s doing a good job? :-) #SocPharm

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True! RT @: : @: Yes, and there r those like @: who have even had to really fight/change HCPs to get Txed #socpharm

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Nice! RT @: : T3: The US HRSA has a free online health literacy program going on http://t.co/ymN4d4gy #socpharm

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Life is social RT @: : @: Hey! You guys stole “Health is social” from my @. Attribution please!!! ;) #socpharm

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Thx! RT @: : T3: The US HRSA has a free online health literacy program going on http://t.co/a1cRT7TQ #socpharm

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Thx! RT @: : T3: The US HRSA has a free online health literacy program going on http://t.co/YUaaYYZX #socpharm

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T3 my old employer @ is outstanding at health literacy Spent big researching testing getting pt Ed materials right #socpharm

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@: Still don’t have a provider for that specialty. I went into a CT so I could try the last tx available. #socpharm T3 @:

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@ That is neat! Thanks for sharing #socpharm

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#socpharm – no matter what you do in health literacy, its never enough. Flexibility, patience, etc. key to all progs. @:

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@: My sit. is not good. How long will I pay for asking permission to ask a question? I never got to ask it… #socpharm

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For transparent ones RT @: : Actually as online #patient communities become more prevalent, look for ranking to increase #socpharm

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@: Sorry to hear the amt of trouble u have to go thru. Sadly, if u were a hollywood celeb, u’d prolly bn Tx’ed 1st thng! #socpharm

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BTW: Any Pharmacists here on #SocPharm? After chat, could you @ me & let me know how you/others use SM in Pharmacy?

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T3 One of my former employers, a small hospital in suburban Philly, ran health fairs to increase health literacy. #socpharm

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Also saw an #Aetna commercial on TV yesterday where they were encouraging patients to use their online resources to organize care. #socpharm

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T3: I think the increasing use of video, i.e. YouTube for education is helpful for health literacy. #socpharm

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@: E/o assumes it turns out ok. One day it will but still not being monitored. No real care w/ a CT. #socpharm

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Nurses rock!!! RT @: : Nurses always rank high. Always have always will. But I’m biased since I’m one ;) #socpharm #RNchat

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@: I know sis! It’s tough for many of us patients out here, but you’re proof that change must happen or else! #socpharm

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#SocPharm RT @ Hospital discharge summaries are a health literacy issue http://t.co/CmXSfe3n Interesting story regarding this!

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@: There is no doubt about dx. I have been thru all tx available. They don’t work on large % of RA patients. #socpharm

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@: :( We r all behind u – let us know what we can do to help!!! #socpharm

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@: just pharmacist-aligned. ;) #socpharm

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Couldn’t agree more RT @: T3: I think the increasing use of video, i.e. YouTube for education is helpful for #healthlit #socpharm

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@ I think the commercials may be more about annual renewals then awareness month. #socpharm

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@: YW :) #socpharm

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RT @: : @: I know sis! It’s tough for many of us patients out here, but you’re proof that change must happen or else! #socpharm

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@: #socpharm My emp is ‘self insured’ so we are a pool of revenue. Uncomfortable. Owe soul to co store.

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You see TV ads & wonder. Would hate to think acting, some seem less authentic but you remember them @: : Boniva 4 Osteo #socpharm

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@: Oh, got it – sorry – misinterpreted! That’s v. sad abt Tx. Wish we could do someting 4 u. #socpharm

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@: That’s good enough for me ;) #socpharm

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@: Nope. The #Aetna commercial showed a mom using the site to monitor her children’s exams, shots, and physician ?’s. #socpharm

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T3: BTW, @ recently shared some health literacy info that @ produced: http://t.co/UOhqCKbn #SocPharm

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@: aw ty. I not asking 4 sympathy. Just trying to help make the sit clear. People assume u r ok. Or that u have good tx #socpharm

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T3: BTW, @ recently shared some health literacy info that @ produced: http://t.co/84wSPdGZ #SocPharm

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@: best story on literacy is still the states partnering to offer 800# for translation svcs as part of standard care pkg #socpharm

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No doubt @: : T3: I think the increasing use of video, i.e. YouTube for education is helpful for health literacy. #socpharm

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@: Agreed – but even videos need to be thot thru carefully to truly be health literate and empowering #socpharm

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@: Agreed, but it has happened in the past and it goes to heart of trust and ethics at least on the part of the sponsor, no? #socpharm

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@: Yes! I agree – sometimes, the simplest solutions r the best ones. I need the same for mortgage papers :) #SocPharm

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Not to many health insurance out there that allow patients to access their data online. It’s nice to see them using SM & engaging. #socpharm

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#SocPharm a lot of health literacy boils down to language barriers, educational deficits, and culturally based beliefs about disease

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@: I work in #rarediseases so I understand. For so many it takes years to get right diagnosis & then there is no treatment #socpharm

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@: Independence Blue Cross here in SE Pennsylvania does. #socpharm #socpharm

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@: Cookie cutter approaches and one-size-fits all campaigns r def an issue #SocPharm

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Thats awesome! NYC is lagging RT @: : @: Independence Blue Cross here in SE Pennsylvania does. #socpharm #socpharm

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RT @: : @: I work in #rarediseases so I understand. For so many it takes years to get right diagnosis & then there is no treatment #socpharm

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RT @: : T3: I think the increasing use of video, i.e. YouTube for education is helpful for health literacy. #socpharm

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Thanks to @: for leading a gr8 discussion. Thanks everyone for taking part, hope to c u next week. Send topic ideas my way. #socpharm

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@ perhaps, bt we just got r 40% incr renewal & I am seeing similar ad’s ‘selling’ the wellness approach of ins co. #socpharm

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@: @: Yes, I think too often we assume that once Dx’ed u r on road to recovery. Tx not always avail 4 every1 :( #socpharm

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RT @: : Thanks to @: for leading a gr8 discussion. Thanks everyone for taking part, hope to c u next week. Send topic ideas my way. #socpharm

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Hello #socpharm ers – all caught up now. #pharma needs 2 stop using celebs If they want 2b credible w/rest of healthcare… Too flashy

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#SocPharm Wow! That hour went by quickly!!! Thx to everyone for participating – really enjoyed it :-)

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Yes !! RT @: Thanks to @: for leading a gr8 discussion. . #socpharm

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I’ll tweet a link to the #socpharm transcript tomororw. Again, big thanks to @: . Enjoy the rest of your night! #socpharm

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@: Thank you for leading! #socpharm

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@: @: This dz is always progressive & destructive. Our mortality has not improved in 40+ yrs. :/ #socpharm

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Thanks @: for a fun #socpharm session. Good questions. Cheers, everyone!

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Thank you! @ just registered! #socpharm

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I think more than u think. RT @: Not many health ins allow patients access their data online. SM & engaging. #socpharm

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@: @: Tx! Shwen: : n Twtr keep my synapses clicking. #socpharm

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@: Very disturbing if that’s why HI comp are promoting wellness. I am glad the online engagement exists though. #socpharm

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#SocPharm BTW, if there’s specific data cuts from #EHB2011 that interest u, let me know (DM me) – I’ll try my best to do what I can. :-)

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Each ptnt comes with spec. knowledge and skills – best pat Ed meets each person “where they are interactive techs offer hope #socpharm

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Ditto RT @: : Thanks @: for a fun #socpharm session. Good questions. Cheers, everyone!

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Thx @: @: @: @: @: @: @: @: @: @: #socpharm

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@: Judging from the alarming number of patients who are asking for access to their data; this is still an issue. #socpharm

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@: Thx for joining in and commenting on #socpharm. U continue to be an inspiration. So wish we could do more.

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@ yes, but i also think growing via HealthVault, provider integration incl pharmacy, device uploads – all exciting! #socpharm

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Use of semantic search linked to video is best way to educate people – check out www.MedRespond.com #socpharm

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Credibility and reputation are earned and vital, so sponsor choice critical. @: : heart of trust & ethics on part of sponsor #socpharm

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interesting RT @: : Use of semantic search linked 2 video is best way 2 educate people – check out http://t.co/4YrEavf8 #socpharm

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#SocPharm OK, so we’re on overtime here, but wanted to say that I also like what @ is doing w/ CareCoach for health literacy

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Yes. RT @: : Credibility and reputation are earned and vital, so sponsor choice critical. @: : heart of trust & ethics #socpharm

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@: Thank you Shwen: : ! & great mention of @! I’m actually using their app for my #rheum appt tomorrow! #socpharm

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Interesting -> RT @: : Use of semantic search linked to video is best way to educate people – check out www.MedRespond.com #socpharm

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RT @: : #SocPharm OK, so we’re on overtime here, but wanted to say that I also like what @ is doing w/ CareCoach for health literacy

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RT @: : @: Thx for joining in and commenting on #socpharm. U continue to be an inspiration. So wish we could do more.

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@: Very! Looking forward to seeing it all progress. #socpharm

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@: Very! Looking forward to seeing it all progress. #socpharm

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@: Oh, cool! Can u give us a report on how it goes and what you found? U gonna write it up on ur blog? #rheum #socpharm

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@: Oh, cool! Can u give us a report on how it goes and what you found? U gonna write it up on ur blog? #rheum #socpharm

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RT @: : @: I work in #rarediseases so I understand. For so many it takes years to get right diagnosis & then there is no treatment #socpharm

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Tnx@shwen: @: @: @: @: @: @: @: @: @: @: #socpharm

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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