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#SocPharm Tweetchat Celebrates 2nd Anniversary

Posted by | 7:45pm on Tuesday, January 10, 2012
2 candles in a birthday cake

Anyone interested is welcome to take part on a Wednesday evening 

I’m pleased to announce the biopharmaceutical marketing and social media tweetchat, #SocPharm, celebrated its second anniversary. If you aren’t familiar with tweetchats, they are simply conversations held via Twitter around an area of interest at a pre-arranged time. The #SocPharm tweetchat is every Wednesday from 8 to 9 pm EST.

The chat includes people who work for biotech and pharmaceutical companies, agencies and associated services, but patients, doctors and nurses also occasionally join in. The idea is to get a variety of perspectives and to share best practices as we all figure out this whole new world of biopharma marketing.

The topics range from breaking news to larger issues, such as the use of Facebook for branding and the growth of mobile apps. The moderator starts off with introductions and then raises a topic for discussion. Everyone tweets about the question (using the hashtag #SocPharm), and the virtual conversation goes back and forth. About every 15-20 minutes, the moderator presents a new topic.

I founded and lead the tweetchat with the help of guest moderators. I’d like to thank the industry thought leaders who guest moderated in 2011:

  • Craig DeLarge, Novo Nordisk
  • Craig Engesser, Purdue Pharma
  • Joyce Ercolino, CSL Behring
  • Ellen Hoenig-Carlson, Advance Market WoRx LLC
  • Krista Giuffi, Temple University School of Medicine
  • Jeff Greene, HealthEd
  • Shwen Gwee, Edelman
  • Laura Kolodjeski, Sanofi
  • Kevin Kruse, Kru Research
  • Fard Johnmar, Enspektos
  • Jim Lefevere, Roche
  • John Mack, Pharma Marketing News
  • Rich Meyer, Online Strategic Solutions Inc.
  • Joan Mikardos, Sanofi
  • Gigi Peterkin, Edelman
  • Heather Powell, Daiichi Sankyo
  • Meredith Ressi, Manhattan Research
  • Jess Seilheimer, Euro RSCG Life MetaMax
  • Dan Sfera, South Coast Clinical Trials, Inc.
  • Ed Silverman, Pharmalot
  • Michael Spitz, Ignite Health
  • Earl Whipple, Consilium Engagement Strategies

Here’s to 2012
Anyone interested is welcome to take part on a Wednesday evening. We learn from each other and also have some fun. All it takes is a Twitter account and an interest in sharing your ideas and opinions!

(Image courtesy of D. Sharon Pruitt on Flickr.)

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

8 Pingbacks/Trackbacks

  • http://twitter.com/PR_in_Pink Krista Giuffi

    Hi Eileen– thank you for the shout-out! It’s an honor to be in such great company.

    You’ve created a truly social community around the social media and pharmaceutical industry. I really miss the Wed. chats–I have been toying with the idea of starting a Tweetchat for higher education. See how you have inspired me :)

    Congratulations on a second successful year and here’s to many more #socpharm anniversaries to come!

    • http://twitter.com/EileenOBrien Eileen O’Brien

      Thanks for your kind words and support! Let me know if you start up that chat.

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  • http://twitter.com/eileenobrien Eileen O’Brien

    Please note that as of March 2012, the #socpharm tweetchat has moved from weekly to the first Wednesday of each month. Our next one will be April 4 with Rob Halper from J&J guest moderating. We’ll be talking video and their YouTube channel.

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