A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
SirenWired
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

SirenSong Plans For 2009

Posted by | 5:26am on Saturday, January 17, 2009

It’s my mission to provide you with the best news and opinions about the future of healthcare eMarketing, especially for the rare and chronic disease communities. 

2009The first year of SirenSong was a great exercise, filled with a lot of learning and stimulating conversation. And I plan to expand virtually every aspect of the blog in 2009.

It’s my mission to provide you with the best news and opinions about the future of healthcare eMarketing, especially for the rare and chronic disease communities.

In 2009, expect to see the following:

  • On SirenSong, we want to further explore the connection between diseases and online activity, especially in the case of rare or chronic diseases.
  • We will explore online relationships – i.e. how patients talk to one another, how groups of patients can unite to promote public health issues, how the online channel affects the doctor-patient relationship, how patients with chronic diseases differ from other patients in their online activity, etc.
  • We will report on the changing use of search for online health information seekers.
  • And finally, we will share insights garnered from our work within these small patient populations and with the physicians who treat rare and chronic diseases – all with the intention of improving how we all communicate and how we all encourage wellness in our communities.

I hope you join me here every week. Your comments are always welcome – you can leave a comment by clicking the button below this post.

Join me in 2009 – it is sure to be a year of discovery.

(Image courtesy of Mosieur J. via Flickr)

About Wendy White

Since founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.

View other posts from Wendy

  • http://www.neurologyofangels.com Krista

    Thank you for what you are doing to give rare diseases a greater voice in the conversation.

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