A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Siren’s HBA Rising Star

Posted by | 12:42pm on Monday, May 16, 2011

Stacy Busking, Account Supervisor at Siren Interactive, was recently recognized as a Rising Star by the Healthcare Businesswomen’s Association (HBA). Its Rising Star Award recognizes women whose outstanding accomplishments make a difference in the industry. Stacy received her award at the 22nd Annual Woman of the Year Luncheon on May 5 at the Hilton New York where more than 2,000 people gathered to celebrate women in health care.

As an Account Supervisor, Stacy leads strategy development, as well as the day-to-day management of clients’ interactive programs. I asked Stacy about her “secret sauce” that helps her develop and build trusted relationships with clients.

Siren is a big supporter of the nonprofit HBA and its mission of furthering the advancement of women in the pharmaceutical and healthcare industries.  Siren’s Founder & President, Wendy White, is on the HBA board of directors. Along with Ciaran Bellwoar, Siren’s Manager of Business Development, I am on the board of directors of the Greater Philadelphia chapter.

Stacy talked about the value of being part of the HBA.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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Siren Interactive
  • Siren Interactive
  • Rare Disease Relationship Marketing Experts
  • 626 West Jackson Blvd, Suite 100
  • Chicago, IL 60661
  • 312.204.6700
  • 866.502.6714 (Toll Free)
  • www.sireninteractive.com