A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
SirenWired
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Pharma Sites Doing Well by Doing Good

Posted by | 2:29pm on Wednesday, February 27, 2008

We as pharma marketers have the added benefit of actually helping people by providing answers to their health questions. 

Advertising is media, and in such an over-saturated world, it’s hard to get attention. Online, the best way to get attention is by combining content and advertising. We as pharma marketers have the added benefit of actually helping people by providing answers to their health questions. In fact, the better you can match up your answers to their questions the better you are going to do.

This is the best part of web 2.0 in action. People vote with their browsers.

About Wendy White

Since founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.

View other posts from Wendy

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