A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
SirenWired
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Pharma Marketing and Web 2.0

Posted by | 10:36am on Friday, January 4, 2008
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Pharma marketers are in a uniquely powerful place as a highly regulated industry with essential information to become a trusted source online – a radical idea – if they embrace web 2.0 

Market forces have made it not only desirable but essential for patients to educate themselves and manage their own healthcare. They are meeting this need by going online, along with physicians, pharmacists and other healthcare workers.

Because of a variety of factors, including measurable ROI, targeted segmentation, and the ability to foster education, empowerment, and interaction, the internet provides an indispensable opportunity for listening, mutual engagement, and relationship-building between all these groups.

Pharma marketers are in a uniquely powerful place as a highly regulated industry with essential information to become a trusted source online – a radical idea – if they embrace web 2.0 ideas like transparency, communities, and citizen scientists/doctors.

(Image courtesy of Danard Vincente via Flickr)

About Wendy White

Since founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.

View other posts from Wendy

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    01 January 2009 at 2:01am
    [...] started this blog on January 4, 2008; almost exactly one year ago. In my first post, I voiced my beliefs: “Pharma marketers are in a ...
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