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NRA Thinking in a Pharma World

Posted by | 1:55pm on Thursday, January 10, 2008
nra

we can help shape the dialog if we use some of the same powerful techniques to listen and influence the physician, patient and caregiver conversations. 

Maybe we can all learn something from the NRA. Whatever your political leanings, you have to admit the NRA has a powerful lobbying voice. Patient and caregiver groups that are dealing with chronic disease states should be just as powerful. What is needed is great communication and transparency.

As pharma marketers, we can help shape the dialog if we use some of the same powerful techniques to listen and influence the physician, patient and caregiver conversations. The first order of the day is to actually have a direct relationship with patients and caregivers. Then, listen to the participant member issues and respond appropriately.

If you have a new drug that Medicare is not fully covering you can use your relationships with the community to help force change. You can solicit feedback from the community to help decide on new formulations. You can directly address any negative press before it gets out of control.

About Wendy White

Since founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.

View other posts from Wendy

  • Jim

    I think you’re right and it’s incredibly important to listen to what’s going on online at all times. That way if some piece of misinformation does emerge to damage your brand, you have a chance to set the continuing dialog on the right path.

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