A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Meet Siren’s New Team Members

Posted by | 5:22pm on Wednesday, December 23, 2009
Eileen O’Brien, Director of Search & Innovation and Gundars Jegers, Creative Director

The last few months at Siren have been busy ones, and they’ve capped off a really good year. I am pleased to announce our most recent additions to the Siren team. Eileen O’Brien has joined us as Director of Search and Innovation and Gundars Jegers is our new Creative Director.

Eileen will be overseeing search strategy and emerging media, including social media, for the agency. Working virtually from Philadelphia, she will also be Siren’s liaison for East Coast clients.

She has 14 years of digital healthcare marketing experience, including her most recent role at Compass Healthcare Communications, a digital pharma agency. She also held marketing positions at Virtua Health, University of Pennsylvania Health System, Graduate Hospital, and the Rothman Institute.

Gundars will be overseeing the creative team. He brings over 20 years of integrated marketing experience to this task, including 10 years of experience in interactive. Most recently, Gundars led the digital creative team in Chicago for JWT Inside. He has done work for clients such as Abbott, Boehringer Ingelheim, Epi-Q, University of Michigan Health System, and AstraZeneca.

Look for posts from our latest additions to the Siren team in the coming weeks.

About Wendy White

Since founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.

View other posts from Wendy

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