A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Leading With Passion

Posted by | 11:12am on Thursday, January 3, 2013

I was recently among several Chicago CEOs asked to discuss leadership by CEO IntroNet. The invitation resulted from Siren’s selection by Inc. magazine to their Inc. 5000 list of the fastest growing private companies in the US. I was pleased to share my journey from starting a digital agency to diagnosing my daughter with a rare disease (recognizing that marketing rare disorder therapies required a unique approach) to shifting Siren’s focus to orphan drugs.

In this video I talk about Siren’s evolution. I was then interviewed about my leadership style along with another CEO. Part of the discussion focused on the importance of purpose-driven work. I hope you enjoy the clips.

About Wendy White

Since founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.

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Siren Interactive
  • Siren Interactive
  • Rare Disease Relationship Marketing Experts
  • 626 West Jackson Blvd, Suite 100
  • Chicago, IL 60661
  • 312.204.6700
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  • www.sireninteractive.com