I was recently among several Chicago CEOs asked to discuss leadership by CEO IntroNet. The invitation resulted from Siren’s selection by Inc. magazine to their Inc. 5000 list of the fastest growing private companies in the US. I was pleased to share my journey from starting a digital agency to diagnosing my daughter with a rare disease (recognizing that marketing rare disorder therapies required a unique approach) to shifting Siren’s focus to orphan drugs.
In this video I talk about Siren’s evolution. I was then interviewed about my leadership style along with another CEO. Part of the discussion focused on the importance of purpose-driven work. I hope you enjoy the clips.
- 03 January 2013 at 4:01pm
- Eileen O'Brien
Leading with passion from ...