To keep up with what’s new and innovative in technology, as well as the biopharmaceutical industry, we have a learning culture at Siren Interactive. We are constantly sharing articles and ideas, and brainstorming on how we can apply these to our clients’ business. That’s the mindset that led to the creation of InnovationPharm, a series of events featuring industry experts on leading-edge trends.
On May 9, 2012, we invited a few of our clients and our partner, Google, to take part in an InnovationPharm focusing on search and YouTube. Get a sense of the event from video snippets below. The interactive and casual event was held at Cooper’s Hawk Winery—hence the wine barrels in the background!
I talk about keeping up with new technology and highlight Pinterest.
David Blair, head of industry at Google, discusses the power of Google+ and the future potential for biopharma.