A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

InnovationPharm: What’s New in Search & YouTube

Posted by | 2:47pm on Thursday, June 7, 2012

To keep up with what’s new and innovative in technology, as well as the biopharmaceutical industry, we have a learning culture at Siren Interactive. We are constantly sharing articles and ideas, and brainstorming on how we can apply these to our clients’ business. That’s the mindset that led to the creation of InnovationPharm, a series of events featuring industry experts on leading-edge trends.

On May 9, 2012, we invited a few of our clients and our partner, Google, to take part in an InnovationPharm focusing on  search and YouTube. Get a sense of the event from video snippets below. The interactive and casual event was held at Cooper’s Hawk Winery—hence the wine barrels in the background!

I talk about keeping up with new technology and highlight Pinterest.

David Blair, head of industry at Google, discusses the power of Google+ and the future potential for biopharma.

About Wendy White

Since founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.

View other posts from Wendy

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