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In Real Life

Posted by | 4:45pm on Wednesday, January 13, 2010

The next person you meet might change your life. Or you might change their life 

Last night I attended #140Conf Philly Meetup. Translation: I went to a free event in Philadelphia about the power of real-time social media tools led by Jeff Pulver. Pulver is the co-founder of Vonage and a guy fascinated by the next thing.

Pulver spoke about the instantaneous and disruptive power of Twitter and used the example of the Iran election. Sadly, as the event was going on, many of us learned via Twitter about the tragic earthquake in Haiti.

Pulver advised, “In 2010 every single biz should have a chief listening officer. If someone reaches out and finds silence, another biz will connect with them.”

Ironically, some of the key insights weren’t related to social media but real life. “The next person you meet might change your life. Or you might change their life,” said Pulver. “My two takeaways from last year were humanity and serendipity. Let yourself be a little bit vulnerable.”

A few speakers made the important point that the power does lie within the social media tool, whether Facebook, Twitter, etc., but in the ability to network and engage in a community. In the end, it all comes down to the human need to belong, whether online or in real life.

This post was contributed by Eileen O’Brien, Director of Search & Innovation for Siren Interactive. You can connect with her on Twitter at @eileenobrien.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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  • Eileen O'Brien
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