A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

How BioPharma is Using Social Media

Posted by | 2:28pm on Wednesday, June 15, 2011

I was invited to speak to the Chicago chapter of the Healthcare Businesswomen’s Association to provide an introduction to how biotech and pharmaceutical companies are utilizing social media. Below is a copy of the presentation I’ll give tomorrow evening. The presentation details why companies should care about social media including the cautionary tale of KV Pharmaceutical, and examples of how biopharma are using YouTube, Twitter, Facebook, blogs and online social networks. The deck closes with a summary of best practices.

What did I miss? Let me know in the comments below.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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