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Google 2nd to Doctors as Source of Health Info

Posted by | 2:35pm on Tuesday, June 1, 2010
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This data reinforces the importance of having a search strategy for your web properties 

Dr. Google is still diagnosing Americans. A recent survey found 22% consider Google searches “influential” in seeking health info. While doctors came in first (44%), other healthcare professionals, such as nurses and pharmacists, trailed the search engine. Here are the details.

Percentage of respondents ranking the following sources as the most influential source the last time they sought health information

Capstrat poll results

Source: Capstrat-Public Policy Poll, April 2010

The Impact for Pharma
This data reinforces the importance of having a search strategy for your web properties. Both organic and paid search strategies are essential to get your information in front of the appropriate people.

But Who Do You Trust Online?
Health advocacy groups emerged as a trusted source of online health information: 71% found web content of such groups “somewhat reliable” or “extremely reliable,” much higher than the 59% who felt that way about organic Google searches.

While the April 2010 research conducted by Capstrat and Public Policy Polling surveyed only 678 Americans, these results were consistent with recent research conducted by Epsilon.

What do you think about this survey?

This post was contributed by Eileen O’Brien, Director of Search & Innovation for Siren Interactive. You can connect with her on Twitter at @eileenobrien.

(Image courtesy of Mark Knol via Flickr)

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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