In the last few years, I’ve been invited to talk about my favorite topic – social media – to a variety of audiences. On Thursday evening, I spoke at a Healthcare Businesswomen’s Association (HBA) gathering in New York City. The topic was social media for professional development. Many women (and men) in pharma are intimidated by social media, and I enjoy sharing what’s possible. I especially enjoy recruiting for the weekly pharma marketing and social media #SocPharm tweetchat. Most people are surprised to hear that industry experts are sharing best practices every week on Twitter.
I think an understanding of social media is an essential skill for today’s biopharma marketers. See below for some advice on how to improve your personal social media presence and tips on using LinkedIn, YouTube, Facebook, Twitter and SlideShare. Do I hit the mark? Any tips I missed?
- 23 September 2011 at 5:09pm
- Eileen O'Brien
I share Social Media 4 Professional ...