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Don’t Get Left Behind: Social Media

Posted by | 12:27pm on Friday, September 23, 2011

In the last few years, I’ve been invited to talk about my favorite topic – social media – to a variety of audiences. On Thursday evening, I spoke at a Healthcare Businesswomen’s Association (HBA) gathering in New York City. The topic was social media for professional development. Many women (and men) in pharma are intimidated by social media, and I enjoy sharing what’s possible. I especially enjoy recruiting for the weekly pharma marketing and social media #SocPharm tweetchat. Most people are surprised to hear that industry experts are sharing best practices every week on Twitter.

I think an understanding of social media is an essential skill for today’s biopharma marketers. See below for some advice on how to improve your personal social media presence and tips on using LinkedIn, YouTube, Facebook, Twitter and SlideShare. Do I hit the mark? Any tips I missed?

Social Media for Professional Use
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About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

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    23 September 2011 at 5:09pm
    I share Social Media 4 Professional ...
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