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Doctors Get Smart

Posted by | 11:53am on Monday, July 19, 2010

62% of specialists and 55% of PCPs report having a smartphone 

More proof that doctors are just like the rest of us – they are using smartphones.

A Knowledge Networks study of nearly 11,000 healthcare professionals found 62% of specialists and 55% of PCPs report having a smartphone, and roughly 85% to 90% are using them for Internet and email. The survey showed that 17% of PCPs and 18% of specialists who have smartphones are using them for e-detailing and 29% of PCPs and 24% of specialists use them to participate in online surveys. This data is in keeping with other recent research.

Is There an App for That?
As of February 2010, there were 5,805 health, medical and fitness applications within the Apple AppStore. Of these, 27% were targeted to healthcare professionals according to the report How Smartphones are Changing Health Care for Consumers and Providers. For more about this topic, read the excellent report by the California Healthcare Foundation.

Why It Matters for Pharma
Be sure that your websites are optimized for mobile viewing. And consider a smartphone application and the mobile channel as another way of reaching doctors.

This post was contributed by Eileen O’Brien, Director of Search & Innovation for Siren Interactive. You can connect with her on Twitter at @eileenobrien.

(Image courtesy of slowburn on Flickr)

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications.

View other posts from Eileen

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