We have seen great strides forward in health care and marketing this year and I expect to see many more in 2009.
As a personal example, this blog has served as an outlet for me to share my thoughts and observations about the intersection of health care, marketing, and the internet. I think we are in a dynamic and exciting time – one in which we can make lasting, positive change in the lives of patients and their physicians as well.
I started this blog on January 4, 2008; almost exactly one year ago. In my first post, I voiced my beliefs:
“Pharma marketers are in a uniquely powerful place as a highly regulated industry with essential information to become a trusted source online – a radical idea – if they embrace…ideas like transparency, communities, and citizen scientists/doctors.”
I still believe in the truth of those words and can’t wait to learn more with you in 2009.
But, in this spirit of reflection, I also wanted to remind you of some of the better SirenSong posts from 2008 – some of them popular, some particular helpful, and some just personal favorites.
- Can anyone design a website?
- The “long tail” of SEO for chronic disease communities
- The power of niche
- Trust metrics
- Online usage trends of HCPs
- From blockbuster to nichebuster
- How well do you know your target audience?
- 6 tips to engage teens with chronic diseases
- Why is the niche market in pharma growing?
- The rise of the e-patient and my personal story
I look forward to our shared advancements in the coming year.
(Image courtesy of Hamed_Masoumi via Flickr)