A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

Best of SirenSong 2008

Posted by | 2:46am on Thursday, January 1, 2009

We have seen great strides forward in health care and marketing this year and I expect to see many more in 2009. 

HopeThe final day of 2008 is a time for reflection. We have seen great strides forward in health care and marketing this year and I expect to see many more in 2009.

As a personal example, this blog has served as an outlet for me to share my thoughts and observations about the intersection of health care, marketing, and the internet. I think we are in a dynamic and exciting time – one in which we can make lasting, positive change in the lives of patients and their physicians as well.

I started this blog on January 4, 2008; almost exactly one year ago. In my first post, I voiced my beliefs:

“Pharma marketers are in a uniquely powerful place as a highly regulated industry with essential information to become a trusted source online – a radical idea – if they embrace…ideas like transparency, communities, and citizen scientists/doctors.”

I still believe in the truth of those words and can’t wait to learn more with you in 2009.

But, in this spirit of reflection, I also wanted to remind you of some of the better SirenSong posts from 2008 – some of them popular, some particular helpful, and some just personal favorites.

I look forward to our shared advancements in the coming year.

(Image courtesy of Hamed_Masoumi via Flickr)

About Wendy White

Since founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.

View other posts from Wendy

Siren Interactive
  • Siren Interactive
  • Rare Disease Relationship Marketing Experts
  • 626 West Jackson Blvd, Suite 100
  • Chicago, IL 60661
  • 312.204.6700
  • 866.502.6714 (Toll Free)
  • www.sireninteractive.com