A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.
The convergence of rare disease, digital communications, and pharmaceutical marketing communications

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Beyond E-Harmony – Can Customer Relationship Marketing Bring You a Life-long Relationship?

Posted by | 3:56pm on Friday, April 17, 2009 | No Comments

Our basic definition of CRM, simply put, is managing customer interactions at every opportunity by offering value and engagement. 

Tanika Craig, Account Manager at Siren Interactive, contributes this post:

There is no greater joy in marketing than reaping the benefits of your hard work.  And that benefit is customer loyalty.  How can creating a customer relationship marketing (CRM) plan reap customer loyalty to your organization?

First, you are probably wondering what Customer Relationship Marketing really means.  After all, every organization has been defining it differently these days!  That’s essentially why I decided to communicate on this very topic.  Not only are there so many definitions, there are many different steps to achieve it.  It’s like watching HGTV in search of a color to paint a room.  Not only are there way too many colors to choose from, but there are tons of painting techniques.  How would one decide?  So to help alleviate some confusion, here’s a simple definition and some simple steps I think we can all understand and agree on.
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Siren Interactive
  • Siren Interactive
  • Rare Disease Relationship Marketing Experts
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  • Chicago, IL 60661
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