If you want the best big ideas, create friendly competition
These days pharmaceutical brand teams are working with multiple agencies at any given time, including but not limited to PR, traditional and digital. Our role with clients ranges from digital agency of record (DAOR) to partnerships on a specific initiative. Below are some best practices for how clients and agencies can work together successfully.
- Share goals/objectives instead of just an assignment or project. Many marketing managers believe that providing an agency partner with direction in the form of a solution is the most cost-effective approach. Approaching your account person with a solution is great because it means you’ve already been brainstorming, but if you also share the goal or objective, you empower them to provide you with ideas that you may not have considered. If you’re concerned about too much time/budget being spent on something, simply give it a priority rating and identify whether it’s a short term view or long term consideration.